Leading Taiwanese Smart Handheld Device Makers' Business Models and Product Strategies

SUMMARY

With sales of handheld devices such as PDAs that lack voice communications capability falling steadily, Smartphones that incorporate voice communications functions are becoming the mainstream handheld device model. Leading IT vendors have been expanding their product lines to include Smartphone products. At the same time, faced with a contraction in the volume of orders received from leading international mobile phone vendors, difficulties in developing own-branded business, and falling profit margins on ODM production, a growing number of Taiwanese mobile phone makers have been moving into the Smartphone market, which offers high profit margins and more business opportunities. This report presents an in-depth analysis the product lines, customer portfolios, and business strategies of the Taiwanese Smartphone manufacturers.

TABLE OF CONTENTS

List of Topics

Current status of the worldwide mobile phone industry and the Taiwanese Smartphone industry; development of leading Taiwanese Smartphone makers, including HTC, Inventec Appliance, and Quanta, with breakdown by operation performance, production, product, business model, and customers.

• Current Status of the Global Smartphone Industry
• Current Status of Taiwan's Smartphone Industry
• Taiwanese Smartphone Makers Product Strategies
  • HTC
  • Inventec Appliance
  • Quanta
• MIC Perspective
• Appendix

HTC, Apple, Arima Communications, ASUS, Chi Mei Communications, Compal Communications, Dell, Dopod, Eten, FIC, Gigabyte Communications, HP, HPO, Inventec, Inventec Appliance, Jing Tai, Lenovo, Microsoft, Mitac, Mobinnova, NEC, Orange, Palm, Panasonic, Philips, Qisda (BenQ), Qtek, Quanta, Siemens, Techteam, TomTom, Toshiba

List of Figures

• Figure 1: Worldwide Mobile hone Market Shipment Volume by Phone Type, 2006 - 2012
• Figure 2: Taiwanese Mobile Phone Industry Shipment Volume by Phone Type, 1Q 2006 -4Q 2007
• Figure 3: HTC's Revenue Performance, 2002 -2007
• Figure 4: HTC's Handheld Device Shipment Volume by Product Type, 2002 - 2007
• Figure 5: HTC's Handheld Device Production Volume by Location, 2003 - 2007
• Figure 6: Evolution of HTC's Product Line-up
• Figure 7: HTC's Business Models
• Figure 8: Inventec Appliance's Revenue Performance, 2002 - 2007
• Figure 9: Inventec Appliance's Annual Revenue Share by Product in 2006
• Figure 10: Inventec Appliance's Smart Handheld Device Shipment Volume by Product Type, 2004 - 2007
• Figure 11: Inventec Appliance's Global Operation Network
• Figure 12: Inventec Appliance's Sales and Marketing Locations
• Figure 13: Inventec Appliance's Smart Handheld Device Product Line-up
• Figure 14: Quanta's Revenue Performance, 2002 - 2007
• Figure 15: Quanta's Revenue Share by Product in 2006
• Figure 16: Quanta's Mobile Phone Shipment Volume by Phone Type, 2004 - 2007
• Figure 17: Quanta's Worldwide Production Locations