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SUMMARY
As of September 2007, China's SARFT had awarded six mobile TV licenses to
companies that included SMG and CCTV. However, China has yet to establish a
unified standard for mobile TV service. SARFT had begun issuing permits based
on the DAB standard back in 2004, but individual operators subsequently
introduced their own proprietary standards. In 2006, SARFT introduced its own
CMMB standard, and prohibited further DAB pilot projects. Towards the end of
2006, SAC began working to unify the various different mobile TV standards;
however, as of the end of 2007, no consensus had been reached. This report
examines the evolution of mobile TV standards in China, the current state of
development of mobile TV service and content providers, and the outlook for
the future.
TABLE OF CONTENTS
List of Topics
Development of Chinese mobile TV standards, mobile TV business models adopted
by China's mobile operators and broadcasters; future challenges for developing
mobile TV services in China.
- Current Status of Mobile TV Service in China
- Evolution of Mobile TV Standards in China
- Chinese Mobile Operators' Mobile TV Business Models
- Mobile TV License Holders' Mobile TV Business Models
- Future Trends for Mobile TV Services
- MIC Perspective
- Appendix
Aigo, Amoisonic, Beijing Jolon Digital Media Broadcasting, Bird, BTV, CAS,
CCTV, CCTV.com, Chen Xun, China Mobile, China National Radio, China Unicom,
CQWY, CRI, Datang Mobile, FCI, Guangdong TV Mobile Media, Holley, Huawei,
Hunan Zhongyi, Innofidei, Iriver, Konka, Lenovo, Longcheer, Longjing
Microelectronics, Malata, NuFront, SAC, SARFT, ShenZhen Mobile Time
Technology, Skyworth, SMG, Southern Media Corporation, Spreadtrum, SVA, TCL,
Telegent Systems, UniScope Technologies, United Source Coding, VIA, Yue Guang
Digital Multimedia Broadcasting, Yulong, ZTE.
List of Tables
- Table 1: China's Mobile TV Standards
- Table 2: Leading Members of the CMMB Technology Working Group as of 2007
- Table 3: Key Members of the CDMB Working Group as of 2007
- Table 4: Content of TMMB Standard
- Table 5: Guangdong Mobile's Original and Revised GPRS Data Charges
- Table 6: China Mobile's Charge Rates for Mobile TV Service
- Table 7: Shanghai Unicom's Mobile TV Charge Rates
- Table 8: Shanghai Unicom's CDMA Billing Plans
- Table 9: Shanghai Unicom's GPRS Billing Plans
- Table 10: The Iriver B20 Handheld TV
List of Figures
- Figure 1: DMB-TH Receiver Solution Developed by Legend Silicon and ADI
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