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SUMMARY
China Mobile is a leading mobile operator in China and has the world's largest
subscriber base, reaching 369 million as of the end of December 2007. This
report examines China Mobile's business strategies in 2008 including mobile
services, regional expansion, and network upgrading. The report finds that,
after industry restructuring, China Mobile is expected to continue its efforts
to boost 3G penetration rates in metropolitan areas, while continuing to
increase 2G subscriber numbers in rural China.
TABLE OF CONTENTS
- 1. Overview of the Chinese Telecom Industry
- 2. Current Status of China Mobile
- 3. Mobile Services Strategy
- 3.1 Expansion of Value-Added Services
- 3.1.1 Wireless Music Club
- 3.1.2 Mobile Banking Service
- 3.1.3 Mobile Stock
- 3.1.4 Mobile Search
- 3.1.5 Mobile Mailbox
- 3.1.6 Fetion
- 3.2 Mobile Content Management
- 3.2.1 Direct Cooperation between China Mobile and Content Providers
- 3.2.2 New Policy for Service Providers
- 3.3 Service Charge Adjustments
- 4. Mobile Phone Customization Strategy
- 4.1 Re-release of the "Xinji" Handsets
- 4.2 GSM Dual-Standby Phones
- 4.3 TD-SCDMA Mobile Phones
- 5. Regional Expansion Strategy
- 5.1 Rural Markets
- 5.2 Sales Channels
- 5.3 Overseas Expansion
- 6. Network Upgrading Strategy
- 6.1 GSM Networks
- 6.2 EDGE Networks
- 6.3 IP Core Network
- 6.4 TD-SCDMA Network
- MIC Perspective
- Appendix
List of Topics
Overview of the Chinese telecommunications industry; current status of China
Mobile and its development strategies in 2008 including mobile services,
regional expansion, and network upgrading; future trends and challenges for
China Mobile.
List of Tables
- Table 1. China Mobile's Value-Added Services
- Table 2. China Mobile's Mobile Banking Service
- Table 3. China Mobile Dual GSM Customized Mobile Phones
- Table 4. China Mobile and Distributor Cooperation
- Table 5. China Mobile TD-SCDMA Equipment Bid Results, 2007
List of Figures
- Figure 1. China Mobile and China Unicom's Subscriber Base by Technology,
1Q 2005 - 4Q 2007
- Figure 2. China Mobile's Revenue, 1Q 2005 - 3Q 2007
- Figure 3. China Mobile's Net Profit, 1Q 2005 - 3Q 2007
- Figure 4. China Mobile's Subscriber Growth, 2001 - 2007
- Figure 5. China Mobile's 2007 GSM Contract Partners
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