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SUMMARY
As of year-end 2007, Chinese mobile phone subscribers had reached 500 million.
With rapid increases in subscribers and usage volume of various mobile phone
services, Chinese mobile phone service revenues have been growing at a steady
rate for several years. Other than traditional voice services, mobile
value-added services have become another revenue generator for mobile
operators. In addition, several international mobile phone brands have made
aggressive forays into the Chinese market, such as RIM and Apple. This report
analyzes the development of China Mobile and China Unicom in China's mobile
value-added service market, and examines future development trends of
international mobile phone vendors in China.
TABLE OF CONTENTS
List of Topics
This report analyzes the current status of China Mobile and China Unicom in
the mobile value-added services, including both personal and enterprise
sectors; China entry strategies of RIM's BlackBerry and Apple's iPhone;
examines future development trends of international mobile phone vendors in
China
Companies analyzed or mentioned in the report include:
Agricultural Bank of China, Alcatel-Lucent, Amoi, AOL, Apple, Bank of China,
Bank of Communications, Beijing Chixuntong Science and Technology, Beijing
Digital Galaxy, Beijing Hutong Limitless, Beijing UniMoco, Bird Brightpoint,
CECT, China Construction Bank, China Merchants Bank, China Minsheng Banking,
China M-world, China Netcom, China Post, China Telecom, China Unicom, China
Unicom NewSpace, China UnionPay, Dalian Daxian, Dopod, Fractalist, GoAmerica,
Google, Great Wall Technology, Guangdong Development Bank, Guangzhou
Commercial Bank, Guangzhou Rural Credit Union, Haier, Hainan Dingxun, Huahao
Wangjing, Huaxia Bank,Hurray!, Industrial and Commercial Bank of China,
Industrial Bank, Konda, Lenovo, Microsoft, Nokia, Oracle, PDAger Mobility,
People's Daily Online, Phoenix Satellite, Qualcomm, RIM, SAP, Shanghai Pudong
Development Bank, Shenzhen Development Bank, Shenzhen Tencent, Shenzhen
Xinzhongnan, Sony Ericsson, Sun, TCL, Union Huajian, UNISK, Yahoo, ZRRT, ZTE
- 1.0 Current Status of China Mobile
- 2.0 China Mobile's Mobile Value-added Services
- 2.1 Overall Status
- 2.2 Personal Value-added Services
- 2.2.1 Monternet
- 2.2.2 SMS and MMS
- 2.2.3 WAP
- 2.2.4 Wireless Music Service
- 2.2.5 Mobile Paper
- 2.2.6 Fetion
- 2.2.7 Mobile Gaming
- 2.2.8 Mobile Mailbox
- 2.2.9 LBS
- 2.2.10 Mobile Banking Service
- 2.2.11 Mobile TV
- 2.2.12 Mobile Search and Mobile Advertising
- 2.3 Enterprise Value-added Services
- 2.3.1 Mobile Mailbox
- 2.3.2 Shang Xin Tong
- 2.3.3 Other Basic Products
- 2.4 3G Value-added Services
- 2.5 Future Development
- 2.5.1 Maintaining its leading status in the industry chain
- 2.5.2 Tapping the media business
- 3.0 Current Status of China Unicom
- 4.0 China Unicom's Mobile Value-added Services
- 4.1 Overall Status
- 4.1.1 Service Types and Launch Schedule
- 4.1.2 Service Scope
- 4.1.3 Business Models
- 4.1.4 Business Platform
- 4.1.5 Service Platforms
- 4.2 Personal Applications
- 4.2.1 CRBT
- 4.2.2 Instant Messaging
- 4.2.3 Push E-Mail
- 4.2.4 Mobile Internet
- 4.2.5 Mobile TV
- 4.2.6 LBS
- 4.2.7 Mobile Payment
- 4.2.8 Mobile Paper
- 4.2.9 Mobile Advertising
- 4.2.10 Others
- 4.3 Enterprise Applications
- 4.3.1 Standard Products
- 4.3.2 Other Products
- 4.3.3 Enterprise Solutions
- 4.4 Future Development
- 5.0 China Entry Strategies of RIM's BlackBerry and Apple's iPhone
- 5.1 RIM BlackBerry
- 5.1.1 Development Background
- 5.1.2 Collaboration Partners
- 5.1.3 China Mobile's BlackBerry Service
- 5.1.4 Profit Model
- 5.1.5 Development Strategy
- 5.2 Apple iPhone
- 5.2.1 Entering China Inevitable
- 5.2.2 Current Status of iPhone Development in China
- 5.2.3 Apple's Development Strategies
- 6.0 Future Development Trends of International Mobile Phone Vendors in
China
- 6.1 Mobile Phone and Applications Industry Structure Moving towards
Integration
- 6.2 Three Necessary Phases for International Companies' Entry into China
Appendix
List of Figures
- Figure 1. China Mobile's Annual Revenues, 2003 - 2007
- Figure 2. China Mobile's Revenue Structure, 2003 - 2007
- Figure 3. China Mobile's Quarterly Revenues, 1Q 2005 - 4Q 2007
- Figure 4. China Mobile's Quarterly Net Profits, 1Q 2005 - 4Q 2007
- Figure 5. China Mobile's ARPUs and MOUs, 1Q 2005 - 4Q 2007
- Figure 6. The Number of China Mobile Subscribers, 2003 -2007
- Figure 7. China Mobile's Value-added Service Revenues, 2003 - 2007
- Figure 8. The Revenue Structure of China Mobile's Value-added Services,
2003 - 2007
- Figure 9. The Number of China Mobile's Value-added Service Subscribers,
2001 - 2007
- Figure 10. The Levels of China Mobile's Value-added Services
- Figure 11. The Development of Monternet
- Figure 12. Monternet Collaboration Models
- Figure 13. Monternet Operation Model
- Figure 14. A Screenshot of the Monternet Webpage
- Figure 15. China Mobile's SMS Usage Volume, 2001 - 2007
- Figure 16. China Mobile's MMS Revenues, 2005 - 2007
- Figure 17. China Mobile's MMS Subscriber Base, 2005 - 2007
- Figure 18. China Mobile's WAP Service Revenues, 2004 - 2007
- Figure 19. China Mobile's WAP Service Subscriber Base, 2004 - 2007
- Figure 20. China Mobile's Wireless Music Platforms Monternet and 12530
- Figure 21. China Mobile's CRBT Service Subscriber Base, 2003 - 2006
- Figure 22. China Mobile's CRBT Service Revenues, 2004 - 2007
- Figure 23. China Mobile's Mobile Paper Business Model
- Figure 24. China Mobile's Fetion Service Model
- Figure 25. Future Development of China Mobile's Fetion Service
- Figure 26. China Mobile's Mobile Gaming Business Model
- Figure 27. China Mobile's 139 Mailbox Service
- Figure 28. Current Development of China Mobile's Mobile Banking Services
- Figure 29. Current Development of China Mobile's Mobile TV Services
- Figure 30. China Mobile's Value-added Services Targeting Company Customer
- Figure 31. China Mobile's Value-added Services Targeting Company Customers
- Figure 32. Development of China Mobile's Company Customer Services
- Figure 33. China Mobile's TD-SCDMA Value-added Service Categories
- Figure 34. China Mobile Strengthens Leading Status in the Industry Chain
- Figure 35. China Mobile's Entry into the Media Business
- Figure 36. China Unicom and China Mobile Subscriber Base by System
Technology, 2004 - 2007
- Figure 37. China Mobile and China Unicom Market Share by System
Technology, 2004 - 2007
- Figure 38. China Unicom GSM Subscriber Share by Connection Type, 2004 -
2007
- Figure 39. China Unicom CDMA Subscriber Share by Connection Type, 2004 -
2007
- Figure 40. China Unicom Revenues by Business Type, 2003 - 2007
- Figure 41. China Unicom GSM/CDMA Monthly ARPU, 2003 - 2007
- Figure 42. China Unicom GSM/CDMA Subscriber MOU, 2003 - 2007
- Figure 43. China Unicom's Mobile Communications Services
- Figure 44. China Unicom Mobile Communications Services' Launch Roadmap
- Figure 45. China Unicom Value-added Service Revenue and its Share, 2004 -
2007
- Figure 46. China Unicom Mobile Value-added Service Revenues by System
Technology, 2004 - 2007
- Figure 47. China Unicom Value-added Service Revenue Share by System
Technology, 2004 - 2007
- Figure 48. China Unicom CDMA 1X Revenue Share, 2006 - 2007
- Figure 49. China Unicom Mobile Value-added Services and Distribution
Process
- Figure 50. A Comparison between China Unicom's BREW and UniJa Service
Charges
- Figure 51. China Unicom's CRBT Service Application Process Flow
- Figure 52. China Unicom CRBT Subscriber Base by System Technology, 2004 -
2007
- Figure 53. China Unicom CRBT Subscriber Penetration by System Technology,
2004 - 2007
- Figure 54. China Unicom Instant Message Service Application Process Flow
- Figure 55. China Unicom Industry Supply Chain for U-mail
- Figure 56. China Unicom Mobile TV Service Content and Terminals
- Figure 57. China Unicom U-Map Individual Service
- Figure 58. China Unicom Mobile Phone Banking Services
- Figure 59. China Unicom Mobile Blog Service
- Figure 60. China Unicom Mobile Comics Service
- Figure 61. China Unicom's Stock-in-Palm Service
- Figure 62. China Unicom VPDN Service
- Figure 63. China Unicom Star Map Service
- Figure 64. China Mobile Value-added Service Revenues and Content
- Figure 65. Current Status and Future Development of China Mobile, China
Unicom, China Telecom
- Figure 66. Development Timeline of RIM's BlackBerry Business in China
- Figure 67. RIM BlackBerry Cooperation in China
- Figure 68. Profit Model for RIM Blackberry Terminal Products in China
- Figure 69. Profit Model for RIM BlackBerry Software and Services
- Figure 70. RIM BlackBerry Development Strategy in China
- Figure 71. Apple iPhone Development Strategy in China
- Figure 72. Profit Model for Apple iPhone in China
- Figure 73. Apple iPhone Channel Strategy in China
- Figure 74. Restructuring of the Six Major Telecom Operators in China
- Figure 75. Changes in Mobile Phone Manufacturers' Profit Models
List of Tables
- Table 1. China Mobile's Wireless Music Service Rate Plans
- Table 2. China Mobile's Mobile Music Club Membership
- Table 3. China Mobile's National and Provincial Mobile Paper Editions
- Table 4. China Mobile's Mobile Phone Navigation Services
- Table 5. China Mobile's Information Applications Targeting Company
Customers
- Table 6. China Mobile's Mobile Phone Mailbox Service for Enterprise
Customers
- Table 7. China Mobile's Shang Xin Tong Service
- Table 8. China Mobile's Basic Products for Enterprise Customers
- Table 9. China Mobile's Customized Enterprise Solutions
- Table 10. China Unicom Mobile Value-added Services by Model Type
- Table 11. China Unicom Value-added Service Coverage
- Table 12. Charge Rates for China Unicom's Push E-mail Service
- Table 13. China Unicom U-Wap Services
- Table 14. China Unicom CDMA 1X Industrial Applications
- Table 15. Apple iPhone Product Strategy in China
- Table 16. Apple iPhone's Potential Channel Partners in China
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