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SUMMARY
Increase of investments in improving customer service, productivity of
customer-facing employees, marketing automation and sales force automation are
driving sales of CRM applications. Further, the recent slowdown in the US
economy creates opportunities for CRM vendors as companies are in a
cost-cutting mode and are forced to rethink how and where they spend their
marketing and sales promotion dollar. In addition, due to the increased cost
of customer acquisition, customer retention has become much more
important.
On the other hand, in emerging economies such as China and
India, companies have started to realise the value of CRM applications and
have started investing in it. Further, the SMB segment is an attractive
opportunity for CRM vendors, globally.
The report forecasts the market size of CRM applications over the period
2007-2010. Further, the total market is segmented into various geographic
regions and verticals. The report also presents markets size for major
countries in various regions. In addition, the report identifies major selling
drivers for the CRM application for the major verticals.
This report can help IT vendors identify target geographies and verticals.
Further, the identified sales drivers can be used to penetrate the identified
vertical or increase current share of the customer's wallet.
TechNavio Insights is a set of reports based on TechNavio -- a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the 'Technology Navigators'. TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
TABLE OF CONTENTS
1. Market Size & Forecast
2. Geographic Segmentation
2.1 CRM Market
in Americas
2.2 Americas - Market Size by Country
2.3 CRM Market in
APAC
2.4 APAC -- Market Size by Country
2.5 CRM Market in EMEA
2.6 EMEA -- Market Size by Country
3. Vertical Segmentation
3.1 CRM
Market Size by Vertical
4. Sales Drivers by Verticals
4.1 Banking,
Financial Services & Insurance
4.2 Manufacturing
4.3
Communications
4.4 Services
4.5 Retail
Other Reports in this
Series
List of Exhibits
Exhibit 1.1: CRM Market Size and
Forecast 2007-2010 (In $ million)
Exhibit 2.1: CRM Market Segmentation by
Geography - 2007
Exhibit 2.2: Americas CRM Market Size 2007-2010 (in $
million)
Exhibit 2.3: Americas CRM Market Size by Country (2007)
Exhibit 2.4: APAC CRM Market Size 2007-2010 (in $ million)
Exhibit 2.5:
APAC CRM Market Size by Country (2007)
Exhibit 2.6: EMEA CRM Market Size
2007-2010 (In $ million)
Exhibit 2.7: EMEA CRM Market Size by Country
(2007)
Exhibit 3.1: CRM Market Segmentation by Vertical - 2007
Exhibit 3.2: CRM Market Size by Vertical (2007)
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