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SUMMARY
Increase of investments in improving customer service, productivity of
customer-facing employees, marketing automation and sales force automation are
driving sales of CRM applications. Further, the recent slowdown in the US
economy creates opportunities for CRM vendors as companies are in a
cost-cutting mode and are forced to rethink how and where they spend their
marketing and sales promotion dollar. In addition, due to the increased cost
of customer acquisition, customer retention has become much more important.
The software-as-a-service (SaaS) or on-demand CRM market is expected to give
stiff competition to the traditional on-premise CRM and is forecast to account
for a significant share of the market.
Many companies rely on applications, such as ERP and CRM, for their business
functions, but find it difficult to maintain and update them with changing
business priorities. Further, the cost and complexity of maintaining
enterprise applications have increased significantly. These factors are
driving companies to employ application management services.
Application management services market is expected to shift from legacy
systems and custom applications to packaged applications as companies seek to
simplify their application portfolios and retire legacy systems and look to
adopt packaged applications on an enterprise-wide basis.
This is a bundle of two technology market assessment reports: "CRM Market
2007-2010" and "Application Management Services Market 2007-2010". Bundled
reports are available at an attractive discount over the individual
reports.
The report forecasts the market size of CRM and Application Management
Services over the period 2007-2010. Further, the total market is segmented
into various geographic regions and verticals. The report also presents market
size for major countries in various regions. In addition, the report
identifies key selling drivers for CRM and Application Management Services for
major verticals.
This report can help IT vendors identify target geographies and verticals.
Further, the sales drivers can be used to penetrate the identified vertical or
increase the current share of the customer's wallet.
TechNavio Insights is a set of reports based on TechNavio -- a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the 'Technology Navigators'. TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
TABLE OF CONTENTS
1. Market Size & Forecast
2. Geographic Segmentation
2.1 CRM Market in
Americas
2.2 Americas - Market Size by Country
2.3 CRM Market in
APAC
2.4 APAC -- Market Size by Country
2.5 CRM Market in EMEA
2.6 EMEA -- Market Size by Country
3. Vertical Segmentation
3.1 CRM
Market Size by Vertical
4. Sales Drivers by Verticals
4.1 Banking,
Financial Services & Insurance
4.2 Manufacturing
4.3
Communications
4.4 Services
4.5 Retail
5. Market Size & Forecast
6. Geographic Segmentation
6.1 Application Management Services
Market in Americas
6.2 Americas - Market Size by Country
6.3
Application Management Services Market in APAC
6.4 APAC -- Market Size by
Country
6.5 Application Management Services Market in EMEA
6.6 EMEA
-- Market Size by Country
7. Vertical Segmentation
7.1 Application
Management Services Market Size by Vertical
8. Sales Drivers by Verticals
8.1 Banking, Financial Services & Insurance
8.2 Manufacturing
8.3 Government
8.4 Communications
8.5 Services
Other Reports in
this Series
List of Exhibits
Exhibit 1.1: CRM Market Size
and Forecast 2007-2010 (In $ million)
Exhibit 2.1: CRM Market
Segmentation by Geography - 2007
Exhibit 2.2: Americas CRM Market Size
2007-2010 (in $ million)
Exhibit 2.3: Americas CRM Market Size by Country
(2007)
Exhibit 2.4: APAC CRM Market Size 2007-2010 (in $ million)
Exhibit 2.5: APAC CRM Market Size by Country (2007)
Exhibit 2.6: EMEA CRM
Market Size 2007-2010 (In $ million)
Exhibit 2.7: EMEA CRM Market Size by
Country (2007)
Exhibit 3.1: CRM Market Segmentation by Vertical - 2007
Exhibit 3.2: CRM Market Size by Vertical (2007)
Exhibit 5.1:
Application Management Services Market Size & Forecast 2007-10 (In
$million)
Exhibit 6.1: Application Management Services Market Segmentation
by Geography (2007)
Exhibit 6.2: Americas Application Management Services
Market Size 2007-2010 (In $ million)
Exhibit 6.3: Americas Application
Management Services Market Size by Country (2007)
Exhibit 6.4: APAC
Application Management Services Market Size 2007-2010 (In $ million)
Exhibit 6.5: APAC Application Management Services Market Size by Country
(2007)
Exhibit 6.6: EMEA Application Management Services Market Size
2007-2010 (In $ million)
Exhibit 6.7: EMEA Application Management
Services Market Size by Country (2007)
Exhibit 7.1: Application
Management Services Market Segmentation by Vertical (2007)
Exhibit 7.2:
Application Management Services Market Size by Vertical (2007)
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