| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
BT Group plc (BT) is a provider of communications solutions and services. Its
principal activities include networked information technology (IT) services;
local, national and international telecommunications services; higher-value
broadband and Internet products and services, and converged fixed/mobile
products and services. British Telecommunications plc is a wholly owned
subsidiary of the Company and encompasses virtually all the businesses and
assets of BT. The Company has four lines of business: BT Global Services,
Openreach, BT Retail, BT Wholesale and Openreach.
Industry trends and
drivers have a direct or indirect affect on IT spending of all companies
operating within an industry. For example -- increase in demand for WiMax
services might result in increase in demand for the required infrastructure
and access equipments by BT Group. Thus, we can conclude that industry
spending on any particular IT product or service is an important indicator of
the criticality of that product or service for the industry. Based on the IT
spend information available in 'TechNavio', we have computed a 'criticality
score' for various IT products and services, for BT Group.
Further,
various company level developments and events are important indicators of
selling opportunities and drive the sales of IT products and services. For
example -- an acquisition by BT Group might result in opportunities for IT
migration and integration services. By tracking these sales drivers (using
'TechNavio'), we have arrived at a demand score for each product and
service.
Through an in-depth analysis of industry trends and drivers and
company level developments and events, we have made the 'IT Selling
Opportunities Map' for hardware (including telecom equipment), software and IT
services for BT Group. These maps have been divided into four zones
representing Level I, Level II and Level III opportunity areas. Level I
opportunity areas have the highest scores and hence, there is a high
probability that BT Group will buy these products and services. Level II
opportunity areas have lower scores and hence, lower probability to sell to BT
Group. Level III opportunities have the lowest scores and hence, unlikely to
sell to BT Group.
The report is meant for IT and telecom equipment vendors
and intends to help them identify selling opportunities within the company.
Further, the identified sales drivers can be used to penetrate these accounts
or increase current share of the customer's wallet. Also, the report lists key
IT spending decision makers, which will enable salesperson to directly contact
the key executives within the company.
TechNavio Insights is a set of
reports based on TechNavio -- a market intelligence platform for the IT
industry. It builds on the intelligence available within TechNavio, and
leverages on the custom research experience of the 'Technology Navigators'.
TechNavio is built on years of experience of Infiniti Research in deep dive
custom research and consulting for over 30 Fortune 500 companies and numerous
large and mid-sized companies.
TABLE OF CONTENTS
1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3
Corporate Headquarters
2. IT Spending and Deployments
3. IT Sales
Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales
Opportunities - Hardware
3.3 IT Sales Opportunities - Services
4.
Sales Drivers
4.1 Customer Service
4.2 Cutting Costs & Gaining
Efficiency
4.3 Employee Productivity & Compensation Management
4.4
Growth from Bundled Offerings
4.5Mergers & Acquisitions
4.6 Network
Coverage & Capacity Expansion
4.7 New Networking Technologies to Bring
Down Overall Costs
4.8 Optimizing Promotional Initiatives
4.9
Partnerships, Alliances & Licensing
4.10 Services Targeted at Specific
Customer Segments
5. Conclusion
Appendix A: Key IT Spending Decision
Makers
United Kingdom
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating
Criticality Score
C.2 Evaluating Demand Score
Other Reports in This
Series
List of Exhibits
Exhibit 2.1: IT Deployment Details
Exhibit 3.1: Software Sales Opportunities Map
Exhibit 3.2: Opportunities
and Related Sales Drivers for Software
Exhibit 3.3: Hardware Sales
Opportunities Map
Exhibit 3.4: Opportunities and Related Sales Drivers
for Hardware
Exhibit 3.5: IT Services Sales Opportunities Map
Exhibit
3.6: Opportunities and Related Sales Drivers for IT Services
Exhibit C1:
Calculations for Estimating Criticality Score
Exhibit C2: Criticality
Scores for Various Software Applications
Exhibit C3: Criticality Scores
for Various Hardware Products
Exhibit C4: Criticality Scores for Various
IT Services
Exhibit C5: Calculations for Estimating Demand Score
|
