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SUMMARY
Global energy polices and high fuel prices are driving automakers in Latin
America towards being environment friendly. Favored by governmental support,
research and development, abundance of raw materials, automakers in potential
markets such as Brazil, Peru and Columbia have begun to increase the use of
ethanol as alternate fuel to reduce costs and environmental impact. Automakers
in the region have begun to manufacture ethanol-driven hybrid-electric
vehicles (HEVs) and vehicles based on flex-fuels and have begun to revamp
production processes to reduce costs and carbon footprints.
In addition, driven by increasing presence of international automakers,
varying market conditions such as improving economic conditions in markets
such as Argentina, Chile and Peru, currency appreciation in large markets such
as Brazil, slowdown in the US economy affecting markets such as Mexico due to
its geographic proximity to the country, automakers in Latin America have
begun to develop differential pricing and promotional strategies to maintain
demand levels and remain competitive.
The report forecasts the IT spending of the automotive industry in Latin
America over the period 2007-2010. It is meant for IT vendors and intends to
help them identify selling opportunities in the automotive industry in Latin
America. The report identifies key business issues being faced by the
automotive industry in Latin America.
Further, the identified sales drivers can be used to penetrate these accounts
or increase current share of the customer's wallet. Also, the report lists
leading IT buyers and provides their brief company profile, along with their
IT spending.
TechNavio Insights is a set of reports based on TechNavio -- a market
intelligence platform for the IT industry. It builds on the intelligence
available within TechNavio, and leverages on the custom research experience of
the 'Technology Navigators'. TechNavio is built on years of experience of
Infiniti Research in deep dive custom research and consulting for over 30
Fortune 500 companies and numerous large and mid-sized companies.
TABLE OF CONTENTS
1. IT Spending and Forecast 2. Criticality Score 2.1 Evaluating
Criticality Score 3. IT Sales Drivers 3.1 Being Environmental
Friendly 3.2 Capacity Expansion 3.3 Collaborations & Partnerships
3.4 Dynamic Pricing, Promotion & Product Customization 3.5 Global,
Integrated Supply Chain 3.6 Lean, Agile & Flexible Manufacturing 3.7
Maintaining Quality Standards 3.8 Product Mix Expansion 3.9
Time-to-Market 3.10 Understanding Customer Needs 4. Key Customers
4.1 Fiat SpA 4.1.1 Business Overview 4.1.2 Key Figures
4.1.3 Corporate Headquarters 4.1.4 IT Spending 4.2 Ford Motor
4.2.1 Business Overview 4.2.2 Key Figures 4.2.3 Corporate
Headquarters 4.2.4 IT Spending 4.3 General Motors Corporation
4.3.1 Business Overview 4.3.2 Key Figures 4.3.3 Corporate
Headquarters 4.3.4 IT Spending 4.4 Volkswagen AG 4.4.1 Business
Overview 4.4.2 Key Figures 4.4.3 Corporate Headquarters 4.4.4
IT Spending 4.5 Toyota Motor Corporation 4.5.1 Business Overview
4.5.2 Key Figures 4.5.3 Corporate Headquarters 4.5.4 IT
Spending Other Reports in this Series List of Exhibits
Exhibit 1.1: Latin America Automotive IT Spending and Forecast 2007-2010 (In $
million) Exhibit 2.1: Calculations for Estimating Criticality Score
Exhibit 2.2: Criticality Scores for Various Software Applications Exhibit
2.3: Criticality Scores for Various Hardware Products Exhibit 2.4:
Criticality Scores for Various IT Services
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