Streaming Media in Telecom Networks 2003-2008

SUMMARY

Amid an uncertain business climate, forward-thinking telecom carriers are recognizing that streaming media might be the value-added service that will spur both consumer and business spending. In this new market research report, Insight Research examines streaming media?the IP transmission of on-demand rich media that gives the user the ability to listen to audio, and view video and graphics animation files from the network without downloading the content.

In this research report, Insight studies the role and many applications of streaming media in both the business and consumer markets, including video on demand, virtual tours, videoconferencing, corporate communications, shopping, gaming and video calling. In addition, Insight evaluates the broadband infrastructure, hardware, and software necessary to deliver this service to the market, as well as the end user devices at work in homes and businesses.

Players in the streaming media arena are many, from content creators - like AOL, Microsoft and Disney - to content aggregators, distributors, and service providers. This research study provides a detailed forecast of the streaming media market - applications, markets, equipment, and service providers - from one of the leaders in telecommunications analysis.

TABLE OF CONTENTS

Chapter I EXECUTIVE SUMMARY

1.1 Streaming Media Defined

1.2 Environment ? Infrastructure migration to IP, Business and Residential Environment

1.3 Market Drivers ? Why is Streaming Compelling? Also addresses false starts.

1.4 Opportunity Overview

Chapter II OVERVIEW

2.1 Overview

2.1.1 US Entertainment and Advertising Revenue by Music, Film, TV, Radio

2.1.2 International Entertainment and Advertising Revenue by Music, Film, TV, Radio

2.2 Business

2.2.1 Training

2.2.2 Corporate Communication

2.2.3 Website/eBusiness Optimization

2.3 Residential

2.3.1 Video on Demand

2.3.2 Subscription Services / Live Content

2.3.2.1 Music / News / Concerts

2.3.2.2 Sporting Events

2.3.2.2.1. 2002 World Cup, NASCAR, Baseball examples

2.3.3 Adult

2.3.4 Shopping

2.3.4.1 Virtual walk-through (real-estate, automotive, home remodeling, vacations)

2.3.5 Online Multiplayer Gaming

2.3.5.1 Microsoft: Xbox , MSN Gaming Zone, AtomShockwave

2.3.5.2 Sony: MovieFlay, PlayStation, SonyOnline, Everquest

2.3.6 Education

2.3.7 Video Calls

2.3.8 Digital Movie Distribution

2.3.9 Digital Content Sharing

2.3.10 Differentiation/Value-Added Services

2.3.10.1 Personalized services

2.3.10.2 Free ISP access

2.4 Advertising

2.4.1 Overview

2.4.4 Integrated Marketing

2.4.4.1 Yahoo, Unicast, Eyewonder, Paint.Roll, EyeBlast Pact

2.4.4.1.1 Coca-Cola example

2.5 Wired vs. Wireless

2.6 Geographic Particulars ? North America, Europe, Asia

Chapter III TECHNOLOGY

3.1 Broadband Infrastructure

3.1.1 Residential

3.1.1.1 Cable

3.1.1.2 xDSL

3.1.1.3 Fiber

3.1.1.3.1 NTT?s FTTH ? Fiber to the home service

3.1.1.4 Satellite

3.1.1.5 Wireless

3.1.2 Business

3.1.2.1 Cable

3.1.2.2 xDSL

3.1.2.3 Fiber

3.1.2.4 Satellite

3.1.2.5 T1/T3/Tx

3.1.2.6 Wireless

3.2 Content Delivery Network (CDN) Components

3.2.1 Hardware Media Servers

3.2.1.1 VOD Digital Media Servers

3.2.1.2 Internet Streaming Servers

3.2.2 Software Media Server Streaming Technology

3.2.2.1 The ?Big 3? Consumer

3.2.2.1.1 Microsoft Digital Media Technology / ?Corona?

3.2.2.1.2 Real Networks Real Player

3.2.2.1.3 Apple Computer QuickTime

3.2.2.2 Business Oriented Technology

3.2.2.3 MPEG4

3.2.3 Content Distribution Manager (CDM)

3.2.4 Content Routing |

3.2.4.1 Cisco SODA ? Self Organizing Distributed Architecture

3.2.5 Caches

3.2.6 Content Switching

3.2.7 Cisco?s IP/TV

3.3 Compression

3.4 Edge Side Includes

3.5 Playback Devices

3.5.1 PDAs, Cellular and Hybrid

3.5.2 PCs

3.5.2.1 Microsoft Freestyle

3.5.3 TV / Interactive TV

3.5.4 Emerging Digital Home Hubs

3.5.4.1 Microsoft XP

3.6 Quality of Service

3.6.1.1 WebEX

3.7 Network Peering

3.7.1 Content Bridge

3.7.2 Content Alliance

3.7.3 Edge Side Includes

3.8 Pricing / Broadband Value Proposition

3.9 Royalties

3.10 Security / Digital Rights Management

3.11 Policies and Regulation

Chapter IV VENDORS

4.1 Content Creators

4.1.1 AOL Time Warner

4.1.2 Cablevision

4.1.3 Charter/Vulcan

4.1.4 Comcast/AT&T Broadband

4.1.5 Disney

4.1.6 General Electric

4.1.7 Liberty Media

4.1.8 Microsoft

4.1.9 News Corp.

4.1.10 Sony

4.1.11 Viacom

4.1.12 Vivendi Universal

4.1.13 Other International

4.1.13.1 Canal Plus

4.1.13.2 NTT

4.2 Content Aggregators - Subscription Service Companies

4.2.1 AOL

4.2.2 MSN

4.2.3 The Rest

4.2.4 Europe and Asia

4.3 Content Distributors

4.3.1 Internet Video-on-Demand Companies ? Just a ploy by studios to better negotiate with Cable companies?

4.3.1.1 CinemaNow, Concurrent Computer, In Demand, Intertainer, IFILM, Movieflix, Movies.Com (Disney), Movie Link (MGM, Paramount, Sony, Universal and Warner), SeaChange International

4.3.2 Content Delivery Network (CDN) Equipment Providers

4.3.2.1 Cisco

4.3.2.2 Foundry

4.3.2.3 Inktomi

4.3.2.4 Network Appliance

4.3.2.5 Nortel

4.3.2.6 Volera

4.3.3 CDN Companies

4.3.3.1 Adero

4.3.3.2 Akamai

4.3.3.3 Cidera

4.3.3.4 Digital Island

4.3.3.5 Edgix

4.3.3.6 Exodus

4.3.3.7 iBeam

4.3.3.8 Madge.web

4.3.3.9 Mirror Image

4.3.3.10 Speedera

4.3.4 System Integrators offering CDN Services

4.3.4.1EDS

4.3.4.2 IBM

4.3.4.3 Europe and Asia

4.3.5 National Service Providers with CDN Services

4.3.5.1 AT&T

4.3.5.2 BT Ignite

4.3.5.3 Cable and Wireless / Digital Island / Exodus

4.3.5.4 Deutsche Telekom

4.3.5.5 Sprint

4.3.5.6 Qwest

4.3.5.7 WCOM / Digex

4.3.5.8 Williams

4.3.6 Regional Service Providers

4.3.6.1 Ameritech

4.3.6.2 BellSouth

4.3.6.3 PacBell

4.3.6.4 SBC

4.3.6.5 SureWest

4.3.6.6 Verizon

Chapter V REVENUE FORECAST

5.1 Applications and Markets

5.1.1 Business Applications

5.1.2 Residential Applications

5.1.3 Advertising

5.2 Infrastructure

5.2.1 Business

5.2.2 Residential

5.2.3 CDN Equipment

5.2.4 CDN Companies

5.2.5 System Integrators offering CDN Services

5.2.6 National Service Providers with CDN Services

5.2.7 Regional Service Providers (RBOCs, others)