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SUMMARY
Content is driving the market for carriers of every stripe. For the mobile
operator, content ranges from information that is mobility-independent (such
as a weather forecasts) to mobile-specific content (such as ring tones).
Further, mobile content can be relatively static (such as a web page or a
photo) or highly dynamic (such as traffic information). Beyond a set of
requirements particular to mobility, managing, updating, and archiving website
content as well as maintaining technical and customer information is a major
business operation demanding up to-date systems.
To manage this vast array of digital content- including its creation,
relationships with content providers, accounting, the delivery and lifecycle
management of content, etc.- a large number of tools are available. Broadly
speaking, Digital Asset Management (DAM) and Digital Rights Management (DRM)
systems help to exploit the information, while Content Management Systems
(CMS) are related to creating, managing and delivering the content itself.
Website Management Systems and Document Management Systems (DMS) are typically
viewed as subsets of CMS.
This report provides a working taxonomy of the various tools available to
manage content, with a particular focus on those requirements specific to
mobile and fixed line operators. This study will discuss the standards being
developed to realize knowledge management systems, including MPEG-7, the
semantic web, and standards such as RDF/OWL and Topic Maps. Content management
system revenue will by segmented by applications such as ring tones, gaming,
video entertainment, tourist and location services, news market, and others,
as well as well as by delivery modes, which include wireless, fixed line
broadband, WWW, e-mail or multi-channel delivery.
TABLE OF CONTENTS
Chapter I
- Executive Summary
- 1.1 The Growing Importance of Mobile Content
- 1.2 The Special Requirements of Mobility Devices
- 1.3 Complexity of Managing Mobile Content
- 1.4 Content Management Tools Markets
Chapter II
- Mobile Content: The Value Chain & Delivery Format
- 2.1 The Growing Importance of Mobile Content
- 2.1.1 Mobile Publishing
- 2.1.2 Sound
- 2.1.3 Mobile TV
- 2.1.4 Specific Features of Mobile Content
- 2.2 The Mobile Content Value Chain
- 2.2.1 Content Value Chain Example: Creating and Delivering a Ringtone
- 2.2.2 The Content Producers
- 2.2.3 The Content Aggregators
- 2.2.4 Digital Rights Management Organizations
- 2.2.5 The Content Delivery & Billing Companies
- 2.2.6 The Device Producers
- 2.2.7 Content Management and Delivery Tools
- 2.3 Mobile Content Delivery Formats
Chapter III
- Content Tools and Products
- 3.1 Introduction
- 3.2 Getting Content on a Mobile Device
- 3.3 Content Creation Tools
- 3.4 Content Management Tools
- 3.4.1 TYPO3
- 3.4.2 Drupal
- 3.4.3 mFinity
- 3.4.4 mFinder
- 3.4.5 CoreMedia CMS
- 3.5 DRM Systems
- 3.5.1 DRM Overview
- 3.5.2 Rights Expression Language
- 3.6 Content Delivery Systems
- 3.6.1 Open vs. Closed Systems
- 3.6.2 On-Device Portals
- 3.7 Content Billing & Marketing Tools
- 3.8 What the Future Looks Like: Axmedis
Chapter IV
- Standards and Standards Organizations
- 4.1 Introduction
- 4.2 ISO Standards
- 4.3 W3C and OASIS Standards
- 4.4 IETF Standards
- 4.5 OMA
Chapter V
- Vendors
- 5.1 Introduction
- 5.2 Abaxia
- 5.3 Adobe
- 5.4 Action Engine
- 5.5 Bango
- 5.6 CellAdmin
- 5.7 Cellmania
- 5.8 CoreMedia
- 5.9 Crisp Wireless
- 5.10 Dynetic
- 5.11 GingerAll
- 5.12 GoLive! Mobile
- 5.13 Handmark
- 5.14 July Systems
- 5.15 Leapstone (Motorola)
- 5.16 mBlox
- 5.17 MCN - Mobile Contents Network
- 5.18 Mentor Graphics - Next Device
- 5.19 Ikivo
- 5.20 MobileAware
- 5.21 Mobilitec (Alcatel Lucent)
- 5.22 Motricity
- 5.23 Nellymoser
- 5.24 Netsize
- 5.25 Oversi
- 5.26 PixPulse
- 5.27 Qualcomm Brew
- 5.28 QuickPlay
- 5.29 Stellent (Oracle)
- 5.30 Streamezzo
- 5.31 Surfkitchen
- 5.32 Sybase (Mobile 365)
- 5.33 ThirdScreenMedia
- 5.34 Trilibis
- 5.35 Versaly Entertainment
- 5.36 Wapple
- 5.37 Wmode
- 5.38 Yospace
- 5.39 Anystream
- 5.40 iLoopMobile
- 5.41 mPortal
- 5.42 thePlatform
Chapter VI
- Market Forecasts
- 6.1 Introduction
- 6.2 Market Drivers and Inhibitors
- 6.3 Market Fragmentation
- 6.4 The Quest for User Experience
- 6.5 The Mobile Market
- 6.6 Spending on Mobile Content
- 6.7 Spending on Mobile Content Tools
Table of Figures
Chapter I
- I-1 Schematic of Content Tools
- I-2 Total Mobile Content Market, 2008
Chapter II
- II-1 Total Mobile Content Spending, 2002-2007
- II-2 The Rise and Decline of Ringtones in the US: Revenue, 2003-2008
- II-3 Content Industry Schematic
- II-4 Content Value Chain
- II-5 Delivery Using Side-Loading
- II-6 Delivery Using Mobile Provider
- II-7 Mobile Advertising Revenue in the US, 2001-2007
- II-8 Simple WML Document Structure
- II-9 Simple XHTML Document Example
- II-10 SVG Document Example
Chapter III
- III-1 Schematic of Content Tools
- III-2 DRM Building Blocks
- III-3 Opera Formatting Server for Mobile Devices
- III-4 The Axmedis System Overview
- III-5 The Axmedis Editor
- III-6 The Axmedis Player
Table of Tables
Chapter II
- II-1 Mobile Phones in Europe and US: Potential versus Actual Access to
the Mobile Web
- II-2 Mobile Content Consumption by Type by Phone in the US
- II-3 Main Content Categories for Different Delivery Channels
- II-4 Mobile Web Content Usage: USA and Europe
Chapter III
- III-1 Worldwide Wireline Subscribers by Region, 2007-2012
- III-2 Worldwide Wireless Subscribers by Region, 2007-2012
- III-3 Wireless DRM Blocks
- III-4 Major Right Expression Language Implementations
Chapter V
- V-1 Tool Companies & Areas of Interest
Chapter VI
- VI-1 Investment in Mobile Content Industry, First Half 2008
- VI-2 World Population
- VI-3 Mobile Subscribers by Global Region, 2008-2012
- VI-4 Spending on Mobile Content by Global Region, 2008-2013
- VI-5 Spending on Mobile Content Tools by Type, 2008-2013
- VI-6 Content Tools Revenue by Region, 2008-2013
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