| Download a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
With over 10 million camera phones sold in Japan in the past two years and sales expected to rise further, the Japanese camera phones market isbeing closely watched by mobile operators and other telecoms players overseas. Impact Of Camera Phones On The Mobile Industry: Lessons From Japan provides a thorough insight into this market the first to havelaunched camera phones detailing business models, major playersstrategies and customer views and enabling you to learn key lessons from othercompaniesreal life experiences. The report provides a detailed analysis of handsets being deployed, marketing strategies behind these and the latest estimates on camera-phonesales. Based on a detailed examination of 2 years of marketing and development in the world? largest data market and incorporating a customer surveycontaining the opinions of 2000 participants this report contains all the information you need to draft a successful strategy enabling you to rollout your own, successful mobile data services. Impact Of Camera Phones On The Mobile Industry: Lessons From Japan answers your key questions, including: - How were camera-phones launched in Japan?
- Did Average Revenue Per User (ARPU) improve due to camera-phones?
- How do people use cameras on their phones?
- What are the different implications for operators outside Japan?
- What are the future product trends influencing Japan? camera-phones?
- What are the key lessons to be learnt from this market?
Key issues covered in this report include:- The future of camera embedded phones and their effect on handset sales understand the real effect of 3G phones on overall handset sales
- Profiles of mobile camera phone users accurately profile the target market for camera phones and develop a suitable marketing strategy
- Effect of mobile camera phones on customer retention and repeat purchasing assess whether camera and movie phones have any effect on loyaltyand repeat sales
- Sales forecasts of camera phones in Japan - analyse how the Japanese camera market is likely to develop in the short and medium term and use theseforecasts to estimate the future of the western 3G phone market
Impact Of Camera Phones On The Mobile Industry: Lessons From Japan will enable you to:- Gain a clear insight of the tried and tested mobile service business models used in Japan over the last few years
- Analyse the marketing strategies that resulted in sales of over 10 million units in the last 2 years, including 1 million movie phones
- Evaluate likely future trends in mobile handset uptake and position your product to optimise market opportunities
- Understand how events in the Japanese camera phone market will affect global handset suppliers and adapt your business strategy accordingly
- Assess the effect of camera phone uptake on ARPU and on long term profitability
TABLE OF CONTENTS
- 0. Introduction: Camera Phones are Coming to World Mobile Markets
- 1. Report Focus and Organization
- 2. Executive Summary
- 3. Background: the Camera Phone in Japan
- a. Operators and Wireless Industry
- b. Background of Camera-Phones
- c. Rollout History of Camera-Phones by Japan's Major Operators
- d. Japan's Digital Camera Legacy
- e. Overview of Japanese Camera-Phone Suppliers
- 4. Market Size and Adoption Trends
- a. Example: Camera-Phone Market Size and Potential in Japan
- b. Camera Phone Services in Europe and US Markets
- 5. Camera-Phone Features
- a. Primary Features of Product
- b. Future Trends
- 6. Camera Phone Services
- a. Still Image Camera Services by Operators
- I. Service type
- ii. Formatting and Interoperability Issues
- b. Motion Image ("movie") Camera Services by Operators
- I. The "Nancy" Video Codec
- ii. MP4 Download and Streaming Technologies
- 7. Marketing the Camera Phone: Operator Strategies
- a. Relevant Multimedia Messaging Techniques Used by Operators
- b. Target Market
- c. Marketing Strategies by Operator
- d. Advertising to Drive Usage
- e. Customer Retention Through Content Services
- f. Market Response and Sales
- g. Operator Camera-Phone Adoption Trends to Date
- h. Operator Rollout Plans versus Results
- 8. Business Model
- a. Operational Costs and Handset Pricing Points
- b. Data Packet Rates in Japan
- c. Affect on Average Revenue Per User (ARPU)
- d. Operator costs/Benefits
- e. User costs/Benefits
- 9. Usage Patterns and User Behavior
- a. User Motivation As Perceived By Operators
- b. User Motivation As Stated By Consumers
- c. User Frequency
- 10. Conclusions
- APPENDIX: Mobile Media Japan / Kikakuya, Inc. Camera Phone Survey
- APPENDIX: Selected Company Contact Information
Tables Featured in this Report- TABLE 0. Selected Worldwide Deployment of Camera Phones Outside Japan
- TABLE 1: Leading Mobile Operators in Japan
- TABLE 2: Sample of Camera Features Produced by Japan's Handset Manufacturers
- TABLE 3: Japan's "Still" Camera-Phone Market
- TABLE 4: Japan's "Movie" Camera-Phone Market
- TABLE 5: NTT DoCoMo's and J-Phone's Sample Data Rates and Fees
- TABLE 6: KDDI Packet One Data Rates and Fees
- TABLE 7: Sample Third-Party NTT DoCoMo I-Mode I-Shot Services
- TABLE 8: Subscriber Conversion to Camera-Phones: J-Phone
- TABLE 9: Subscriber Conversion to Camera-Phones: KDDI
- TABLE 10: Subscriber Conversion to Camera-Phones: NTT DoCoMo
Inserts Featured in this Report- INSERT 1: Growth of Camera-Phones in Japan: 2002-2006
- INSERT 2: J-Phone's JD-06 "graphica"
- INSERT 3: J-Phone's JS-09
- INSERT 4: Ownership of Camera-Phones (Aggregate)
- INSERT 5: Ownership of Camera-Phones (By Age Group)
|
