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SUMMARY
Upgrades to digital TV systems have now reached critical mass in severaldeveloped markets. With even higher penetration still to come the time hasfinally arrived for digital system operators to cash in on their investment. To do this operators must first encourage new subscriptions and retain subs.But just as important is to fully exploit existing subs through increasing theaverage revenue per unit (ARPU) while also reducing subscriber acquisition costs(SAC). How will you attract new subscribers and maximise your revenue within thedigital TV arena? Adding Value to Digital TV Platforms is a new report from Informa Media Group– the world's largest media information provider and publisher of themarket leading newsletter New Media Markets. The report provides in-depthinformation on content and services that will add value to existing digitalpackages, boost subscriber base and ultimately drive up revenue. Packed full of comprehensive analysis and reliable data, Adding Value toDigital TV Platforms give you access to: - company intelligence on the digital TV market leaders, including financialdata, ARPU and churn rate figures
- detailed information on successful digital content – what content isdriving subscriptions across the industry, what content adds value forsubscribers, which additional features are driving revenue
- technology insight - including sections on settop boxes, integrated digitalTVs, PVRs and middleware to ensure you're fully informed of how newtechnological developments will affect your business
- global coverage of the industry across North America, Europe and AsiaPacific.
Adding Value to Digital TV Platforms provides you with in-depth coverageof:- subscriber acquisition costs and churn rate – churn for digitalsubscribers is lower than analogue subscribers, suggesting that the wider rangeof digital services acts to retain subscribers. Find out which services are themost lucrative for your business
- on-demand – the MSOs are capitalising on consumer demand for movies,music and entertainment although the costs of providing VoD are high. Discoverhow to maintain revenues and increase ARPU through VoD and NVoD
- interactive games - although still an unknown quantity for many platforms,TV gaming has proven its worth and risen in profile in recent years. Determinehow to convert users into revenue streams, and evaluate which business modelwill work for you
- t-commerce – although the t-commerce boom has been slow to take off,shopping through enhanced TV channels is now becoming more and more widespread.How will you exploit this service, and drive up your revenues?
TABLE OF CONTENTS
CHAPTER 1: EXECUTIVE SUMMARY- Subscriber acquisition costs
- Churn
- On-demand
- PVR
- EPG
- Games
- T-commerce
CHAPTER 2: ARPU- Top 10 digital platforms: Company performance 2002
- Top 10 digital platforms: Subscriber data and ARPU
- Relative cost of pay TV
- DirecTV
- EchoStar
- EchoStar Stats
- Comcast Corporation
- Comcast Corporation - Pro forma financial data
- Comcast pro forma quarterly financial Data
- BSkyB
- BSkyB financials (? million)
- BSkyB revenues (? million)
- Sky interactive revenues (? million)
- ARPU quarterly annualised 2001-2002
- Time Warner Cable
- AOL Time Warner: Revenues
- AOL Time Warner: EBITDA
- Sky PerfecTV
- Sky PerfecTV Subscribers (000)
- ARPU (\)
- Selected Sky PerfecTV financials (\ million)
- Selected Sky PerfecTV details
- Sky PerfecTV ownership structure
- Charter Communications
- Average monthly revenue per customer relationship ($)
- Revenue Generating Units
- Charter: Financial summary
- Charter: Revenue breakdown
- Kirch/Premiere
- Premiere subscriber growth (000s)
- Premiere financials 2002
- Premiere projections
- CanalSatellite
- CanalSatellite subscriber growth (000)
- Cox Communications
- Cox Communications: Financial data ($ mil.)
- Cox Communications: Revenues breakdown 2002
- Cox Communications: Operating data
CHAPTER 3: SUBSCRIBER ACQUISITION COSTS- BSkyB subscriber acquisition costs
- BSkyB programming costs (? million)
CHAPTER 4: CHURN- Sky channel subscribers
- BSkyB churn rates
- Comcast pro forma operating data
CHAPTER 5: ON - DEMAND- Selected VoD services end-2002
- VoD options
- Central servers or home platforms
- Consumer demand
- Key demographic attributes of U.S. digital cable HHs %
- Key demographic attributes of U.S. digital cable HHs %
- U.S. digital HHs: Where do you get the movies you watch?
- Licensing
- Platforms
- Cable
- Key European PPV and NVoD cable details(end-2002)
- DSL
- Incumbent telco share of DSL subscribers (end-2002)
- U.S. broadband subscribers
- UK DSL VoD operators
- FTTH
- Satellite/DTH
- Digital terrestrial
- Wireless local loop
- 3G
CHAPTER 6: GAMES- Ever pressed the interactive button on remote control
- Activities ever carried out through digital TV
- Frequency of playing games
- Rating of games played
- Level of agreement with \'I would pay to play games via digital TV\'
CHAPTER 7: T- COMMERCE- Enhanced TV
- Consumer demographics
- Shopping channels
- QVC
- TV shopping in the UK
- Channels planned for UK launch during 2003
- TV shopping in South Korea
- TV shopping in France
- Interactive TV transactions by type
- Groceries
- Travel
- Music and entertainment
- Banking and financial services
- Gambling
- UK interactive betting channels
- BSkyB
- Blue Square
- Orbis
- Key Orbis Clients
- Pari Mutuel Unifie
CHAPTER 8: HARDWARE- Settop boxes
- Selected Freeview digital TV receivers/ adapters
- Multimedia Home Platform
- Integrated Digital TVs
- Selected UK integrated digital TV set details
- Comparative advantages/disadvantages between IDTVs and settop boxes
- PVRs
- PVR households
- Impact on consumer behaviour
- Impact of PVR on weekly viewing hours (% of total respondents)
- Most popular programmes watched when broadcast
- Impact on advertising
- How does a PVR work?
- Major PVR developers
- TiVo
- U.S. TiVo PVR details
- Replay TV (SONICblue)
- ReplayTV 5000 series details
- Ultimate TV (Microsoft)
- Sky+
- OpenTV
- Pace
- Metabyte Networks
- Pinnacle
- Other developers
CHAPTER 9: MIDDLEWARE- API
- Conditional Access and API systems in Europe
- OpenTV
- MediaHighway
- Major MediaHighway users (end-2002)
- Microsoft TV
- Microsoft TV customers
- Liberate Technologies
- NDS
- Asia Pacific pay TV operators using NDS technology
- Standardisation
- Conditional Access systems
- Breakdown of worldwide conditional access market in 2001
- Major conditional access systems
CHAPTER 10:- E P G
- Gemstar-TV Guide
- Availability of Gemstar-TV Guide products
- BSkyB
- NTL
- Telewest
- CanalSatellite
- On-screen guides for PVRs
- EPG access
- Regulation
- The EPG as a portal
- Marketing and advertising
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