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SUMMARY
The 3GSM 2004: Survey Report presents our expert interpretation of the most extensive primary research campaign into the wireless industry's opinion of the global market. Based on 450 in-depth interviews with senior executives, this report covers topics including the likely market and technology developments in 2004. Data Heavy, this report provides you with the industry's views on the key questions in 2004 including: The 2.5G/3G market: What CAPEX can vendors expect from operators in 2004? - 3G/EDGE deployments: When can content providers expect to see commercial deployments in their home markets?
- Content and applications: Do content brand owners pose a threat or opportunity to mobile operators?
- Mobile handsets: What will be the key technology and market elements to ensure vendor success and share of global handset market in 2004?
- The short-range wireless market: Will mobile-fixed convergence start to impact the industry in 2004,and what will be the two most widely used short-range wireless technologies?
Some key findings of the research
Of the industry professionals surveyed for the 3GSM 2004 Survey: - 85% expected their company's profitability to grow in 2004, with 16% convinced it would grow by more than 20%: read the report to discover profitability by industry sector
- 74% of mobile operators that responded believe their CAPEX will increase this year- read the report and understand which regions operators intend to invest in
- Over 50% of respondents believe that 3G will have little influence this year, whereas only 8% thought it would be very influential: read the report to discover the reasons behind these attitudes
- Mobile enterprise solutions will be the hottest mobile content & applications of 2004, according to almost 35% of respondents: read the report to understand the issues impacting content and applications uptake, and which geographic markets enterprise solutions are likely to be rolled out in first
Who should buy this research? - Operators: Discover what other operators are investing in, which regions they class as important and details of their intended 3G roll out plans
- Vendors: Understand operator's planned CAPEX, and the regions/ markets/ technologies they intend to invest in throughout 2004
- Content & Application Providers: Determine the 'hottest' mobile content and applications in 2004. How important are games, music and video applications to the industry's plans?
- Consultants: Use this unique primary data to realise the trends and success factors for your clients
- Investment Banks: Support your recommendations and decisions with accurate data
- Industry Commentators: Understand the key technology and market issues this year
How can you benefit from this survey?- Build your strategy with this excellent strategic planning tool: forecast how key sectors of the market will develop into 2004
- Analyse opinions from across the industry: discover how specific sectors of the market expect it to progress into 2004
- Understand predictions by industry leaders: Benchmark your opinions and plans for business growth with the expectations of opinion-leaders
How the research was conducted? - Detailed Industry Survey
Over 360 hand-picked senior level industry executives from across the industry discussed 2004 's significant challenges for their companies, and the sectors of the industry within which they operate. - Interviews with key opinion leaders
At 3GSM in Cannes,senior level decision-makers from leading operators,vendors,consultants and more from companies operating across the globe were interviewed to discover the true meaning of the survey results. - Analyst Reviews
Writing strategic research reports on the mobile industry since 1997,ARC Group expert analysts have used their unrivalled expertise to interpret the survey results.
Detailed opinion contributed from companies from across the industry have been invited to contribute including: - Operators: Orange, O2, T-Mobile, OI Brasil, Mobileone
- Content Providers: BBC Technology, Mobile Commerce, Disney, Turner Broadcast,
- Regulators & Associations: WorldDAB,
- Vendors: Agilent Technologies, Comnitel, Comverse, Motorola, Magic 4, Webraska, Convergys
- Research & Investment Houses: PA Consulting, Accenture, Brainheart Capital, UCP Morgan, Analysys.
TABLE OF CONTENTS
List of Contents 1 - Executive Summary - Respondents by Industry Sector
- Respondents by Geographical Region
- Respondents by Organisational Responsibility
- Market Outlook for Products & Services in 2004
- Telecoms Operator Outlook for CAPEX in 2004
- Influence of 3G in 2004
- UMTS/EDGE Commercial Launch Expectations
- Subscribers using 3G Services in 2004 by Region
- Impact on 3G Services Uptake
- Barriers to 3G Uptake
- Issues Impacting Content & Applications in 2004
- The 'Hottest' Content & Applications in 2004
- Content Brand Owners: Threat or Opportunity?
- Issues Affecting Handset Vendor Success in 2004
- Mobile Handset Operating Systems in 2004
- Asian Manufacturers Share of Global Market in 2004
- Impact of Fixed-Mobile Convergence in 2004
- 'Hottest' Short-Range Wireless Technologies in 2004
- Impact of Wi-Fi Hotspots on Business Strategy or Services in 2004
- Market Outlook for Products & Services in 2004
2 - Survey Demographics - Respondents by Industry Sector
- Respondents by Geographical Region
- Respondents by Organisational Responsibility
3 - Market Conditions 2004 - 3GSM World Congress 2004
- Market Outlook for Products & Services in 2004
- Industry comment from 3GSM 2004
- Market Outlook for Products & Services in 2004 by Industry Sector
- Market Outlook for Profitability in 2004
- Market Outlook for Profitability in 2004 by Industry Sector
- Telecoms Operator Outlook for CAPEX in 2004
- Telecoms Operator Outlook for CAPEX in 2004 by Geographical Region
4 - 3G/EDGE - Influence of 3G in 2004
- Influence of 3G in 2004 by Industry Sector
- Influence of 3G in 2004 by Geographical Region
- Industry comment from 3GSM 2004
- UMTS/EDGE Commercial Launch Expectations
- UMTS Commercial Launch Expectations by Geographical Region
- Industry comment from 3GSM 2004
- EDGE Commercial Launch Expectations by Geographical Region
- Industry comment from 3GSM 2004
- Subscribers using 3G Services in 2004 by Region
- Impact on 3G Services Uptake
- Barriers to 3G Uptake
- Industry comment from 3GSM 2004
5 - Content & Applications - Issues Impacting Content & Applications in 2004
- Industry comment from 3GSM 2004
- Issues Impacting Content & Applications Uptake in 2004 by Industry Sector
- The 'Hottest' Content & Applications in 2004
- Industry comment from 3GSM 2004
- The 'Hottest' Content & Applications in 2004 by Industry Sector
- Industry comment from 3GSM 2004
- Games
- Music
- Video
- The 'Hottest' Content & Applications in 2004 by Geographical Region
- Content Brand Owners: Threat or Opportunity?
- Industry comment from 3GSM 2004
- Content Brand Owners: Threat for Operators by Industry
6 - Mobile Handsets - Issues Affecting Handset Vendor Success in 2004
- Industry comment from 3GSM 2004
- Issues Affecting Handset Vendor Success in 2004 by Industry Sector
- Issues Affecting Handset Vendor Success in 2004 by Geographical Region
- Industry comment from 3GSM 2004
- Regional Differences
- Mobile Handset Operating Systems in 2004
- Industry comment from 3GSM 2004
- Asian Manufacturers Share of Global Market in 2004
- Asian Vendors Likely to Gain Market Share in 2004
- Industry comment from 3GSM 2004
7 - Short-Range Wireless Impact of Fixed-Mobile Convergence in 2004- Industry comment from 3GSM 2004
- Impact of Mobile-Fixed Convergence in 2004 by Geographical Region
- 'Hottest' Short-Range Wireless Technologies in 2004
- 'Hottest' Short-Range Wireless Technologies in 2004 by Geographical Region
- Industry comment from 3GSM 2004
- Impact of Wi-Fi Hotspots on Business Strategy or Services in 2004
- Industry comment from 3GSM 2004
- Impact of Wi-Fi Hotspots on Business Strategy in 2004 by Industry Sector
- Industry comment from 3GSM 2004
- Impact of Wi-Fi Hotspots on Business Strategy in 2004 by Geographical Region
- Industry comment from 3GSM 2004
- UK
- Austria
List of Figures 1 - Executive Summary - Figure 1.1: Respondents by Industry Sector
- Figure 1.2: Respondents by Geographical Region
- Figure 1.3: Respondents by Organisational Responsibility
- Figure 1.4: Market Outlook for Profitability in 2004
- Figure 1.5: Telecoms Operator Outlook for CAPEX in 200
- Figure 1.6: Influence of 3G in 2004
- Figure 1.7: UMTS/EDGE Commercial Launch Expectations
- Figure 1.8: Subscribers using 3G Services in 2004 by Region
- Figure 1.9: Impact on 3G Services Uptake
- Figure 1.10: Barriers to 3G Uptake
- Figure 1.11: Issues Impacting Content & Applications in 2004
- Figure 1.12: The 'Hottest' Content & Applications in 2004
- Figure 1.13: Content Brand Owners: Threat or Opportunity?
- Figure 1.14: Issues Affecting Handset Vendor Success in 2004
- Figure 1.15: Mobile Handset Operating Systems in 2004
- Figure 1.16: Asian Manufacturers Share of Global Market in 2004
- Figure 1.17: Impact of Fixed-Mobile Convergence in 2004
- Figure 1.18: 'Hottest' Short-Range Wireless Technologies in 2004
- Figure 1.19: Impact of Wi-Fi Hotspots on Business Strategy or Services in 2004
- Figure 1.20: Market Outlook for Products & Services in 2004
2 - Survey Demographics - Figure 2.1: Respondents by Industry Sector
- Figure 2.2: Respondents by Geographical Region
- Figure 2.3: Respondents by Organisational Responsibility
3 - Market Conditions 2004 - Figure 3.1: Market Outlook for Products & Services in 2004
- Figure 3.2: Market Outlook for Products & Services in 2004 by Industry Sector
- Figure 3.3: Market Outlook for Profitability in 2004
- Figure 3.4: Market Outlook for Profitability in 2004 by Industry Sector
- Figure 3.5: Telecoms Operator Outlook for CAPEX in 2004
- Figure 3.6: Telecoms Operator Outlook for CAPEX in 2004 by Geographical Region
4 - 3G/EDGE - Figure 4.1: Influence of 3G in 2004
- Figure 4.2: Influence of 3G in 2004 by Industry Sector
- Figure 4.3: Influence of 3G in 2004 by Geographical Region
- Figure 4.4: UMTS/EDGE Commercial Launch Expectations
- Figure 4.5: UMTS Commercial Launch Expectations by Geographical Region
- Figure 4.6: EDGE Commercial Launch Expectations by Geographical Region
- Figure 4.7: Subscribers using 3G Services in 2004 by Region
- Figure 4.8: Impact on 3G Services Uptake
- Figure 4.9: Barriers to 3G Uptake
5 - Content & Applications - Figure 5.1: Issues Impacting Content & Applications in 2004
- Figure 5.2: Issues Impacting Content & Applications Uptake in 2004 by Industry Sector
- Figure 5.3: The 'Hottest' Content & Applications in 2004
- Figure 5.4: The 'Hottest' Content & Applications in 2004 by Industry Sector
- Figure 5.5: The 'Hottest' Content & Applications in 2004 by Geographical Region
- Figure 5.6: Content Brand Owners: Threat or Opportunity?
- Figure 5.7: Content Brand Owners: Threat for Operators by Industry
6 - Mobile Handsets - Figure 6.1: Issues Affecting Handset Vendor Success in 2004
- Figure 6.2: Issues Affecting Handset Vendor Success in 2004 by Industry Sector
- Figure 6.3: Issues Affecting Handset Vendor Success in 2004 by Geographical Region
- Figure 6.4: Mobile Handset Operating Systems in 2004
- Figure 6.5: Asian Manufacturers Share of Global Market in 2004
- Figure 6.6: Worldwide Market Share of Leading Vendors, H1 2003
- Figure 6.7: Asian Vendors Likely to Gain Market Share in 2004
7 - Short-Range Wireless - Figure 7.1: Impact of Fixed-Mobile Convergence in 2004
- Figure 7.2: Impact of Mobile-Fixed Convergence in 2004 by Geographical Region
- Figure 7.3: 'Hottest' Short-Range Wireless Technologies in 2004
- Figure 7.4: 'Hottest' Short-Range Wireless Technologies in 2004 by Geographical Region
- Figure 7.5: Impact of Wi-Fi Hotspots on Business Strategy or Services in 2004
- Figure 7.6: Impact of Wi-Fi Hotspots on Business Strategy in 2004 by Industry Sector
- Figure 7.7: Impact of Wi-Fi Hotspots on Business Strategy in 2004 by Geographical Region
List of Tables 4 - 3G/EDGE - Table 4.1: Mobile Market Evolution
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