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SUMMARY
As mobile companies worldwide launch mobile gambling services, mobile gambling
promises to be the future high-revenue earner for all players in the mobile
value chain.
Mobile Gambling analyses, 3 major sections of the gambling market - sports,
casino, gaming &mobile lotteries.
The market exhibits a range of approaches to the introduction of mobile
gaming, social and regulatory issues need to be resolved, key challenges
overcome before cellcos can realise the revenue potential
Major Topics Covered
Making a success of your gambling service - Identify the services which
are most likely to be successful on mobile and make a profitable business
investment
Social responsibility and moral issues - understand the potential
social pitfalls and challenges of making mobile gambling a widespread service
and assess how operators and service providers can play a key role in
overcoming these
Security - assess the importance of secure handsets, networks, and
systems when launching mobile gambling service and understand how secure
services can be implemented
Key Questions Answered
- How have players across the value chain - including technology providers,
operators and book-makers gone about launching mobile gaming services?
- Why are operators interested in launching mobile gaming services?
- What can you learn from real life experiences of operators and gambling
service providers when entering this market?
- What are the roles of all the players in the gambling value chain?
- How can gambling companies extend their business into the mobile space and
maximise revenue opportunities?
TABLE OF CONTENTS
CHAPTER 1
- EXECUTIVE SUMMARY
- Market background
- Sports betting
- Figure 1.1: Sports betting revenues 2005-2010 ($m)
- Lotteries
- Figure 1.2: Mobile lottery revenues 2005-2010 ($m)
- Casino and skill games
- Figure 1.3: Casino & skill gaming revenues 2005-2010 ($m)
- Regional outlook
- Figure 1.4: Mobile gambling - global revenues by region 2005-2010 ($m)
- Key issues
CHAPTER 2
- MARKET OVERVIEW
- Broad trends
- Figure 2.1: Ladbrokes
- Figure 2.2: Betfair
- Figure 2.3: PartyPoker
- Figure 2.4: Travel Channel
- Sports and spread betting
- Figure 2.5: William Hill
- Figure 2.6: Bet2Go
- Figure 2.7: VC Mobile and Paddy Power
- Figure 2.8: Betfair Mobet
- Figure 2.9: At The Races
- Mobile lotteries and scratch-cards
- Figure 2.10: UK National Lottery
- Figure 2.11: Lottery.com text alerts
- Figure 2.12: EGET scratch-card
- Casino and skill gaming
- Figure 2.13: Verizon Wireless casino games
- Figure 2.14: Texas Hold'em
- Figure 2.15: Mforma World Poker Tour
- Figure 2.16: Cmate "Who Wants To Be A Millionaire: 1 on 1"
- Figure 2.17: William Hill J2ME games, "Black Jack", "Super Sevens",
"Jacks Or Better"
- Regional outlook
- North America
- Europe
- Asia-Pacific
CHAPTER 3
- KEY ISSUES
- Social responsibility
- Table 3.1 Questions about gambling behaviour
- Security
- Figure 3.1: Spin3 Spinloc
- Casino game quality
CHAPTER 4
- FORECASTS
- Global revenues by application
- Figure 4.1: Global revenues by application 2005-2010 ($m)
- Table 4.1: Global revenues by application 2005-2010 ($m)
- Global revenues by region
- Figure 4.2: Global revenues by region 2005-2010 ($m)
- Table 4.2: Global revenues by region 2005-2010 ($m)
- Mobile gambling users by application
- Figure 4.3: Gambling users by application 2005-2010 (m)
- Table 4.3 : Gambling users by application 2005-2010 (m)
- Mobile gambling users by region
- Figure 4.4: Mobile gambling users by region 2005-2010 (m)
- Table 4.4: Mobile gambling users by region 2005-2010 (m)
- Total annual traffic
- Figure 4.5: Total annual traffic 2005-2010 (m events)
- Table 4.5: Total annual traffic 2005-2010 (m events)
- User segmentation
- Figure 4.6: Mobile gambling user segmentation (m)
- Table 4.6: Mobile gambling user segmentation (m)
APPENDIX
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