| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
Why you need to read this report:
- Discover how to address emerging markets with affordable devices to
encourage the uptake of mobile communications while maintaining profitability
- Evaluate the factors dictating demand from operators and their subscribers
- Investigate the supply of ultra low-cost handsets and the components
they're based on
- Benefit from current and projected ultra low-cost feature sets including
colour screens, push-to-talk, MMS and cameras
- Examine the viability of the ultra low-cost segment, including information
on barriers to entry such as economies of scale, engineering challenges and
taxation, and assess possible solutions to overcome these barriers
- Discuss likely future developments and where your company can profit from
opportunities
- Unique subscriber and sales forecasts to 2010 for all key global regions.
Ultra Low-Cost Handsets Strategic Report investigates the key
parameters and issues surrounding ultra low-cost handset market from several
different angles:
- Bill of materials and ex-works pricing including how the industry will
reduce costs of components
- Feature sets likely to appear in ultra low-cost handsets with continual
reduction of price
- Economies of scale required and making a profit from ultra low-cost
handsets
- Expectations for average hardware requirements by mobile market segment.
Ultra Low-Cost Handsets also looks at the benefits and risks of ultra
low-cost handsets to the handset value chain.
Companies mentioned in Ultra Low-Cost Handsets include BenQ Siemens,
Freescale Semiconductor, Infineon, LG Electronics, Motorola, Nokia,
Portelligent, Samsung, Sony Ericsson and Texas Instruments.
Key industry questions answered by this Strategic Report include:
- What is an ultra low-cost handset?
- What is the addressable market for ultra low-cost handsets?
- Will there be sub-segments within the ultra low-cost handset segment?
- What are the current and future feature sets that will be seen in the
ultra low-cost handset segment?
- Why are handset vendors addressing the ultra low-cost handset segment?
- How will Bill of Materials and ex-factory costs evolve and develop in
2005-2010?
- What margin can handset vendors expect on ultra low-cost handsets?
- What economies of scale are needed to be successful in the ultra low-cost
handset segment?
Ultra Low Cost Handsets extensive analysis and forecasts to 2010 cover:
- Number of subscribers by network technology
- Handset sales by technology segmentation
- Handset sales by price tier
- Sales of ultra low-cost handsets
- Average Sale Price and Bill of Material
Incorporating the following country and pan-regional breakdown:
- North America - USA, Canada
- Latin America
- Asia Pacific - Japan, China, S Korea, India, Rest of Asia Pacific
Developed, Rest of Asia Pacific Developing
- Europe - Western Europe, Eastern Europe
- Africa & Middle East - Africa, Middle East.
Who should read Ultra Low-Cost Handsets?
- Handset vendors - benefit from a complete analysis of the ultra
low-cost handset market, investigation into new technologies and revenue
streams and the current positions and performances of your competitors
- Operators - discover how the ultra low-cost handset market is
developing and where your company can profit from opportunities and successes
- Component Manufacturers - read detailed forecasts for ultra
low-cost handset components, including costs, and base your future decisions
on accurate data and analysis from respected industry analysts
- Application and content providers - learn how technologies and
handsets will develop and how this will affect the services you provide
- Consultants, Analysts and the financial industry - gain a thorough
insight into the workings of the ultra low-cost handset industry and base your
investments and recommendations on unique analysis and primary data.
TABLE OF CONTENTS
- Chapter 1: Executive Summary
- Chapter 2: Demand for ultra low-cost handsets
- The addressable market for ultra low-cost handsets
- Benefits of mobile telecoms in emerging markets
- What are the emerging markets?
- Economic benefits of mobile telecoms in emerging markets
- Social benefits of mobile telecoms in emerging markets
- Profile of current subscribers in emerging markets
- Prepaid vs postpaid
- The benefits of prepaid for emerging market operators
- OTA top ups
- Voice vs data usage
- Innovative mobile services offered in emerging markets
- Shared access
- Mobile information services
- Mobile payments and banking
- Lowest cost devices currently available in selected markets
- Examples of handset prices
- Handset affordability
- Unofficial channels
- The business case for operator involvement
- What are the benefits of ultra low-cost handset development?
- Why would an operator want to get involved in ultra low-cost handsets?
- Reliability
- Revenue
- Personal expression
- Lower cost
- Impact of ULCHs
- Reduction in ex-works cost of handsets
- Low-cost distribution
- Black market, revenue and affordability
- What are the challenges and risks of ULCH development?
- EMHP
- Making the ULCH desirable
- Total cost of ownership
- Operator expenditure
- Network extension
- Service differentiation
- Handset distribution
- Chapter 3: Subscriber Analysis
- Subscriber Forecasts
- Ultra-Low Cost Target Markets
- Regional Mobile Subscriber Analysis
- Asia-Pacific
- Latin America
- Europe
- Western Europe
- Eastern Europe
- Africa & the Middle East
- Chapter 4: ULCHs supply-side analysis
- ULCHs ex-works prices, 20052010
- Typical ultra low-cost handset feature sets
- ULCH market forecast 2005-2010
- Worldwide handset sales
- Worldwide handset sales by price tier
- Slowing new handset sales growth
- Broad balanced product portfolio
- Brand
- Affordability & desirability
- Worldwide ULCH sales
- North America
- Latin America
- AsiaPacific
- India
- China
- Rest of AP Developing
- Europe
- Africa / Middle East
- Chapter 5: ULCH Vendor Strategy
- Ultra low-cost handset margins and economies of scale
- Main players in the Ultra-Low Cost Handset value chain
- Production outsourcing
- Handset Manufacturing Trends
- Ultra low cost handset production
- Handset vendors
- Nokia
- Motorola
- Samsung
- LG Electronics
- Sony Ericsson
- BenQ Mobile
- TCT
- Ningbo Bird
- ZTE
- Chapter 6: Technical aspects of ULCH
- Current and future bill of materials (20052010)
- Evaluating feature sets and product specifications from a BoM perspective
- Bill of materials and feature sets (20052010)
- Evaluating the lower boundary of UCLH BoM cost
- Potential future components
- FM/AM radio modules
- MP3 player
- Headsets and external speakers
- Multi-user scenarios
- GSM vs. CDMA, WCDMA BoM
- An evaluation of the BoM costs of individual components
- The chipset and printed circuit board (PCB)
- Case Studies: Chipset vendor ULCHs strategies
- Texas Instruments
- Infineon
- Philips Semiconductors
- Freescale
- Memory
- ROM vs. flash memory
- Expandable memory slots
- Power supply
- Battery technologies and chargers
- Market trends for ultra low-cost handset batteries
- Displays
- Casings and form factors
- Chapter 7: Evolving the Ultra-Low Cost Handset Market
- How low-cost can ULCH be?
- Bill of Materials
- Other costs
- Margin
- Impact of cost reductions on ULCH
- How can demand for ULCH be stimulated in emerging markets?
- Handset and network equipment vendors
- Operators
- Associations
- Governments
- Other actors
- Viability of the ULCH business model
- Evolving the Ultra-Low Cost handset beyond its current limitations
|
