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SUMMARY
This executive briefing examines in detail the disruptive impact of MVNOs on
the market in terms of subscription developments, pricing and profitability
trends within selected markets.
MVNOs: Evaluating their impact on market growth and profitability examines the
factors that are stimulating MVNO development as well as assessing the
potential disruptive impact MVNOs have had in on selected mobile markets.
Categorising MVNO markets along the three stages of development ? mature,
emerging and undeveloped.
These market case studies assess MVNO activity in:
- Denmark
- Finland
- Germany
- UK
- Poland
- USA
Each country case study examines:
- factors that stimulated MVNO development in that market and the
implications.
- the impact of MVNOs on the market, as measurable by the following
indicators:
- Subscription trends/market share of MVNOs vs MNOs
- Impact on prepaid vs postpaid
- Price trends for voice minutes across all operators
- ARPU trends
- Profitability trends
- MOU trends
- the strategies of the major MVNOs in the markets
- the likely response of incumbent operators.
TABLE OF CONTENTS
- Introduction
- Stages of MVNO market development
- Role of the EU in facilitating MVNO access
- Stimuli for explosion of MVNOs:
- 3rd tier' network operator(s)
- operators' needs to reach out to new market segments
- cost plus vs retail minus wholesale pricing
- other stimuli
- Incumbent Network Operator's response
- Conclusion
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