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SUMMARY
Emerging Markets (Part 1) highlights Asia Pacific data, commentary and
country-level forecasts. In depth case studies include a look at a who's who
in the market; coverage and investment and subscription and KPI trends.
Key Coverage
- Leading developing markets in Asia Pacific:
- China
- India
- Indonesia
- Pakistan
- Mobile penetration rates
- Liberalisation and competition in the market
- Availability of accessible and flexible tariff plans
- Level of overall economic development in key markets
Forecasts
This report includes country-level cellular subscription forecasts
Key Issues Addressed
- Which factors are the most important in driving mobile subscription growth
in emerging markets?
- To what extent does the expansion of population coverage aid subscription
growth?
- Where are operators pushing prepaid packages that encourage users to take
out multiple subscriptions?
- What impact is subscription growth having on ARPU?
- What do current mobile data usage trends indicate about the demand for 3G
services in emerging markets?
Additional information includes:
- Handsets: comment on handset pricing and the most popular brands in
the market
- 3G and data: when the 3G licences are expected to be issued and
what impact this is likely to have on competition and how the current usage of
data services indicate the potential demand of 3G.
Who should read this report
- Operators
- Vendors
- Financial Institutions
- Government
- Regulators
Countries / Sectors / Companies Covered
- China
- India
- Indonesia
- Pakistan
TABLE OF CONTENTS
CHAPTER 1
- INTRODUCTION
- Figure 1.1: The leading developing markets in Asia Pacific
CHAPTER 2
- CHINA
- Factors stimulating growth
- 'Big Four' in China's telecoms market
- Investment in the telecoms sector maintains strong momentum
- Mobile subscription growth continues
- Figure 2.1: Mobile and PHS subscriptions by operator
- KPIs: competitive gap widening between China Mobile and China Unicom
- Figure 2.2: China Mobile and China Unicom blended monthly ARPU
- Mobile operators continue to promote data services
- 3G in China will be delayed into 1H07
CHAPTER 3
- INDIA
- Factors stimulating growth
- Future growth to be driven by less-lucrative rural areas
- It pays to be big in India's competitive environment
- Figure 3.1: Foreign ownership of operators
- Big investments in network expansion planned
- 3G will favour bigger players
- KPIs under pressure as competition intensifies
- Figure 3.2: Sample KPIs for Indian operators
- Future market growth and competition strong
- Figure 3.3: India cellular subscriptions forecast
CHAPTER 4
- INDONESIA
- Factors stimulating growth
- Figure 4.1: Active mobile* subscriptions in Indonesia 1999-2006
- Key factors stimulating growth
- Voice and SMS will dominate
- Figure 4.2: Reported results of the Big Three operators, 2005 and 1H06
- Who will survive in the market?
- Operators budget US$2.5 billion for network investments
CHAPTER 5
- PAKISTAN
- Factors stimulating growth
- Pakistan - a market dominated by foreign investors
- Figure 5.1: Pakistani operators and their investors
- Figure 5.2: Pakistan's cellular operator market shares 3Q06
- 3G licensing expected in 2007
- Expanding network coverage is key to growth
- PMCL promotes SMS-based VAS
- Nokia dominates the handset market
- ARPU falls to US$5
- Figure 5.3: PMCL - fall in ARPU over time
- Outlook
- Figure 5.4: Pakistan cellular subscription forecasts
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