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SUMMARY
“The mobile broadcast TV market is set for a period of sustained growth
as trials and tests across the world begin to transform into full commercial
launches backed by handsets available from the leading vendors. ”
Source: Informa Telecoms & Media
Mobile TV identifies strengths and weaknesses in the Mobile TV industry with
comprehensive analysis of key value chain segments including technologies,
devices and much more...
Key Coverage
- All new handset models introduced in the market - new handsets are fully
evaluated in order to give you a clear indication of which will be most
suitable for different consumers
- In-depth analysis of the business case for mobile TV - comprehensive
analysis of the opportunities and threats in the mobile TV industry and
expected revenue generators
- New case studies of major trials and roll-outs covering in-depth
highlights of crucial problems during deployments and running of the service
- Subscriber forecasts and revenue opportunities - unique subscriber
forecasts with expanded regional splits highlight where Informa Telecoms &
Media predict market growth up to 2012
Forecasts
Forecasts include:
- Memory footprint for mobile broadcast TV devices
- Mobile broadcast TV users
- New DVB-SH technologies
- New CMMB technologies
- MBMS technologies
- Digital broadcast TV penetration and forecasts
- MediaFLO devices
- ISDB-T devices
- DMB devices
- DVB-H devices
- Other ‘competing' devices
- Interactivity
- Advertising
- North America, Latin America, Asia Pacific, Western Europe, and Africa and
Middle East regions
Who should read this report
- Mobile Operators: Form your network roll-out strategy, including
convergence with traditional cellular services, and decide how best to
implement them.
- Broadcasters: Learn how to and who to co-operate with in the value
chain in order to extend your broadcast offering to mobile platforms
- Handset manufacturers and chipset suppliers: evaluate all available
technologies to determine market potential and learn how to drive down the
cost of components for mass market integration
- Content providers - discover how to repackage content for use on
different platforms and learn about usage patterns and formats
Countries / Sectors / Companies Covered
Now, in its third edition Mobile TV: Broadcast Network Roll-outs, Business
Models and Handsets Strategic Report features detailed case studies on
companies including:
- ROK TV
- Hutchinson 3G
- O2
- BT Movio London
- IPWireless TDiv
- Crown Castle
- Vodafone
- Alcatel
TABLE OF CONTENTS
Executive Summary
Chapter 1: Television Market Overview
- Introduction
- Defining Mobile TV Market
- Broadcast television systems and standards
- Analogue terrestrial TV systems
- Digital television systems
- Digital Audio Broadcasting (DAB)
- Digital standards comparison
- Digital broadcast TV penetration and forecasts
- Worldwide digital TV households
- Digital TV households, by region
- Digital TV households, by platform
- IPTV vs. web-TV
Chapter 2: Digital Mobile Broadcast Network Roll-Outs
- Global roll-out of mobile broadcast TV status
- Mobile broadcast networks and systems strategic overview
- List of companies by technology and system
- Infrastructure value-chain
- Roll-out cost model
- Mobile TV network comparisons
- Network roadmaps
- Mobile broadcast networks
- Mobile TV over cellular networks
- Independent Mobile TV content providers:
- Case-Study: ROK TV
- Cellular network technologies
- 3G networks
- WCDMA
- CDMA2000 1xEV-DO/DV
- TD-SCDMA
- G & 4G developments
- Broadcast mobile TV user forecasts
- Worldwide broadcast mobile TV users, by network technology
- Broadcast mobile TV users, by region
- Broadcast mobile TV users, by network technology and region
- Regional forecasts and country case-studies
- Overview: The Mobile and Broadcast Markets
- Regulatory environment: Spectrum and rights
- Forecast: Mobile broadcast TV user forecast 2007- 2012
- Case-studies:
- North America
- USA - Verizon deployment, Hiwire, Modeo
- Latin America
- Asia Pacific
- China - T-DMB deployment, STiMi Standard
- Japan
- South Korea- S-DMB, T-DMB
- Vietnam- Nokia
- Europe
- UK
- France
- Germany
- Italy
- Finland
- Africa and the Middle East
Chapter 3: Mobile broadcast TV systems - Technology and Deployments:
- Analogue and digital terrestrial TV broadcast
- Digital terrestrial mobile broadcast network technologies
- DVB-H (new focus on interoperability)
- Digital Audio Broadcasting (DAB) Overlays
- MediaFLO
- ISDB-T
- Satellite based mobile TV solutions
- Satellite DMB (S-DMB)
- DVB-SH standard
- Chinese CMMB standard
- Cellular Broadcast and Multicast Technologies
- Multimedia Broadcast Multicast Service (MBMS)
- Broadcast Multicast Services (BCMCS)
Chapter 4: Mobile TV business case
- Mobile TV value chain
- Mobile TV business models
- ‘Discrete' business model
- ‘Principal' business model
- ‘Converged' business model
- ‘Bypassed' business model
- Prospective mobile TV MVNO business model
- Business model outlook
- Payment schemes and costs
- Mobile TV pricing schemes
- Total cost of ownership
- Revenue share and pricing models
- Analogue TV handsets
- Cellular TV services
- Digital mobile broadcast services
- Regulatory issues
- Broadcast licensing
- Regulation of content
- Public service broadcasting
- Digital rights management and conditional access
- DRM standardisation
- The Open Mobile Alliance
- Copyright/rights management regulation
Chapter 5: Mobile TV Devices
- Broadcast TV handset trends
- Technology requirements and cost
- Average handset hardware requirements
- The bill of materials and manufacturing costs
- Broadcast devices
- Broadcast Mobile TV Chipsets
- Batteries
- External memory
- H.264 codec
- Mobile TV device market
- Handset Segmentation
- Broadcast mobile device roadmap
- Key vendors and strategies
- Analogue handsets
- DVB-H devices
- DMB devices
- ISDB-T devices
- MediaFLO devices
- Other ‘competing' devices
- Broadcast Mobile TV Device Forecasts
- Worldwide Broadcast TV Handsets Sales, by network technology
- Broadcast TV Handsets Sales, by region
Chapter 6: User-Interfaces, Interactivity, Advertising and the ESG
- Mobile TV users
- User experience and usability
- Consumer segmentation
- Interactivity
Chapter 7: Market Segmentation and Content
- Mobile TV market segmentation
- Video download
- Video streaming
- Comparison: download vs. streaming
- Mobile TV content
- Content formatting
- Simulcast
- Video clips
- Formatted-for-mobile content
- Consumption patterns
- Content genres
- Interactivity
- Branded content
- Cross-platform content
- Service branding
- Revenue and pricing models
- Pricing ‘free' mobile broadcast content
- Mobile TV and video advertising
- Content protection and DRM
- Types of content rights
- Digital rights management
Chapter 8: Scenario analysis and future outlook
- Trends, developments and outlook
- Convergence of IP, home, web and mobile TV
- Scenario analysis
- Broadcast return channel
- DVB-RCT
- Satellite return path
- Next-generation cellular networks
- HSDPA
- HSUPA
- CDMA2000 1xEV-DO Revision A
- CDMA2000 1xEV-DO Revision B
- Time Division CDMA (TD-CDMA)
- Time Division Synchronous CDMA (TD-SCDMA)
- Disruptive Technologies
- FLASH-OFDM
- OFCDM and VSF-OFCDM
- Wireless Local Area Network (WLAN)
- Wireless MAN
- WiBro
- WiMAX
- HiperMAN
- Bluetooth
- Alternative TV access
- Non-cellular multimedia devices
- Place-shift TV services
- Sony and Slingbox case-studies
- Online PVRs
*Contents correct at time of printing
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