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SUMMARY
“High-level overview of this global market, examining the emerging
trends, providing exclusive forecasts to 2012 and NEW case studies of major
distributors and retailers. ”
This NEW report brings together all the relevant macro trends in mobile and
analyses their effect on retail and distribution
Key Coverage
- Exclusive regional forecasts to 2012 - including mobile retail
forecasts by device and by sector
- Key case studies and profiles - highlighting the strategies of
major operators, distributors, retailers and handset vendors
- Online distribution forecasts - for device retail sales through
online channels
- Expanded regional updates - analysing distribution and retail
trends in Asia-Pacific, North America, Latin America, Europe, Middle East and
Africa
- Industry survey - results of an exclusive industry-wide survey of
mobile distribution and retail professionals
Key Issues Addressed
- How large is the retail market for mobile devices?
- What are the key drivers of growth?
- What are the channel trends and how will they shape the future market?
- How will operators fare in the future handset and content value chains?
- Who are the major players in retail and distribution?
- What effect are wider industry trends having on retail and distribution of
devices and content?
- What are the most effective strategies for distributing devices and
content?
Who should read this report
- Operators
- Manage distribution channel conflicts and find out the best ways to
incentivise supply chain partners
- Learn from leading edge case studies
- Establish the best ways to protect revenue by digital content in an
increasingly crowded market
- Distributors and retailers
- Explore how the distribution and retail market will evolve to 2012
- Discover new opportunities for value added services
- Handset and accessories manufacturers
- Access global forecasts and plan your distribution and retail strategy
- Evaluate new merchandising and branding opportunities in retail (eg
online retailing)
- Content providers
- Discover opportunities to partner with distribution outlets, operators
and handset manufacturers to promote and supply content
- Consultants, system integrators and venture capitalists
- Gather reliable qualitative and quantitative data to support decisions
- Provide support to investment recommendations
- Gain an insight into the important trends and key industry drivers
- Understand emerging business models and identify key players and
potential partners
Countries / Sectors / Companies Covered
Mobile Distribution & Retail features profiles of leading distributors and
retailers, looking at strategies that have proved to be successful and market
conditions that have caused profiles to plummet. Case studies from saturated
markets, as well as developing ones show how distribution and retail
strategies differ worldwide.
New case studies include:
- Profiles:
- Brightpoint
- Metro Group
- Nokia
- Motorola
- Brightstar
- Carphone Warehouse
- Case studies:
- 02 Franchise (UK)
- Vodafone Group
- Inphonic (USA)
- Open Handset Alliance and Android
TABLE OF CONTENTS
1. Executive summary
2. Market overview
- Definitions
- Global mobile market statistics
- Subscriber growth
- Global mobile subscribers and growth rate 2007-2012
- Regional share of net subscriber additions 2007-2012
- Handset sales
- Mobile handset sales and growth rate 2007-2012
- Handset sales forecast by technology grouping 2007-2012
- Worldwide handset sales and market share by top vendors 2005-1H07
- Prepaid versus postpaid
- Growth of prepaid versus postpaid 2007-2012
- Mobile Distribution value chain
- Mobile distribution value chain
- Evolution of the mobile value chain
- Operator and vendor strategies
- Operator strategies
- Main operator strategies overview
- Vendor strategies
- Distribution and logistics
- Traditional distribution model
- Evolved distribution model
- Leading players in mobile distribution and logistics
- Leading multi-national players in mobile distribution
- Leading distributor's main revenue trends 2003-2007
- Trends in mobile distribution
- Mobile retail
- Selected mobile retailers by sector
- Trends in mobile retail
- Global mobile retail revenue by region, devices versus data 2007-2012
- Global mobile devices retail sector market share 2007 - 2012
- Mobile content distribution
- Stages of mobile content evolution
- Introduction to the mobile data market
- Operator service revenues per annum 2007-2012
- Global data revenues by region 2007-2012
3. Regional overview
- Americas
- Subscriptions and subscribers
- America's subscriptions and subscribers 2007 - 2012
- Top five countries in the Americas by net subscription additions 2006
- Prepaid versus postpaid
- America's subscriptions by type 2007-2012
- Devices distribution and retail
- North America
- Latin America
- America's mobile devices retail revenues 2007-2012
- Mobile data
- North America
- North America average data ARPUs 2Q06-2Q07
- Latin America
- Latin America selected data ARPUs 2Q06-2Q07
- Asia Pacific
- Subscriptions and subscribers
- Asia Pacific subscriptions and subscribers 2007 - 2012
- Top five Asia Pacific countries by net subscription additions 2006
- Prepaid versus postpaid
- Asia Pacific subscriptions by type 2007-2012
- Devices distribution and retail
- Developing markets
- Developed markets
- Asia Pacific mobile devices retail revenues 2007-2012
- Mobile data
- Asia Pacific selected average data ARPUs 2Q06-2Q07
- Europe
- Subscriptions and subscribers
- European subscriptions and subscribers 2007-2012
- Top five European countries by net subscription additions 2006
- Prepaid versus postpaid
- Europe subscriptions by type 2007-2012
- Distribution and Retail
- Western Europe
- Eastern Europe
- Europe mobile devices retail revenues 2007-2012
- Mobile data
- Europe selected data ARPUs 2Q06-2Q07
- Middle East and Africa
- Subscriptions and subscribers
- Middle East and Africa subscriptions and subscribers 2007- 2012
- Top 10 Middle East and Africa countries by subscriptions net additions
2006
- Prepaid versus postpaid
- Europe subscriptions by type 2007-2012
- Distribution and retail
- Middle East
- Africa
- Middle East and Africa mobile devices retail revenues 2007-2012
- Mobile data
- Africa and the Middle East average data ARPUs 2Q06-2Q07
4. Online
- Introduction to the online market for mobiles
- Global broadband market
- Global fixed broadband subscribers 2003-2Q07
- Regional broadband overview
- Top 10 countries by fixed broadband subscribers - end-2Q07
- Top 10 broadband markets by penetration levels 2Q07
- Trends in online mobile phone retail
- Industry opinion: How consumers use the Internet for purchasing mobile
telecoms products 2007 and 2012
- Industry opinion: Factors motivating customers to shop online 2007 and
2012
- Online handset retail revenues 2006-2012
- Business models for online mobile retail
- Online only ‘pureplay' model
- Cost
- UK online-only cash back deals: examples
- Loyalty
- Customer expectation
- Case study: InPhonic
- InPhonic total revenues and net profit/loss 2002-2006
- Bricks and mortar heritage
- Cost
- Loyalty
- Top 20 retail websites by traffic - US and UK November 2007
- Customer expectation
5. Key issues and success factors
- Consumer focus
- Industry opinion: Influences on the mobile value chain 2007 and 2012
- Customer experience
- Nokia Flagship Stores
- Case study: Vodafone Group
- Vodafone Retail customer experience measurement portal
- Vodafone customer experience results 2006
- Trends in traditional retail
- Mass market channels
- Regional mass market handset retail revenues 2007-2012
- Specialist retailers
- Regional specialist retail sales revenue 2007-2012
- Franchising
- Retail subsidies and total cost of ownership
- Effect of handset subsidies
- Operators' moves
- SIM only tariff examples: O2 UK and Telfort Netherlands
- Handset replacement cycles
- Global handset sales as a percentage of total handset sales by region
- Mobile content distribution
- Trends in the content value chain
- Portal strategies: direct-to-consumer versus operator portals
- Operator data charges: Vodafone Czech Republic, Telstra Australia, Zain
- Kuwait
- Case study: Open Handset Alliance and Android
- Outsourcing
- Revenue sharing
- Content distribution models
6. Company profiles
- Brightpoint
- Background
- Brightpoint's global presence
- Financial
- Brightpoint total revenue and net profit 2002-3Q07
- Strategy
- Metro Group
- Overview
- Metro Group revenue and EBITDA first nine months 2007
- Media Market and Saturn
- Background
- Financial
- Media Market and Saturn main revenue trends 2001 - 3Q07
- Strategy
- Carphone Warehouse
- Background
- Financial
- Carphone Warehouse divisional revenues and EBIT 1H06 - 1H07
- Carphone Warehouse connections growth 1H03-1H07
- Strategy
- Nokia
- Background
- Nokia's changing organisation 2004- 2008
- Financial
- Nokia revenue and operating profit growth 2004-3Q07
- Strategy
- Motorola
- Background
- Motorola's changing organisation 2005-2007
- Financial
- Motorola revenues and net profit 2004 - 3Q07
- Strategy
7. Forecasts
- Assumptions
- Mobile retail forecasts
- Global mobile retail forecasts
- Global mobile retail revenue, devices versus data 2007-2012
- Global mobile retail revenue, devices by feature set 2007-2012
- Global mobile devices retail revenue by sector 2007-2012
- Global mobile devices retail sector market share 2007 - 2012
- Global mobile retail revenue by region, devices versus data 2007-2012
- Regional mobile retail forecasts: devices versus data
- North America mobile retail revenue 2007-2012
- Latin America mobile retail revenue 2007-2012
- Asia Pacific mobile retail revenue 2007-2012
- Europe mobile retail revenue 2007-2012
- Africa and Middle East mobile retail revenue 2007-2012
- Regional mobile retail forecasts by sector
- North America devices retail revenue by sector 2007-2012
- Latin America devices retail revenue by sector 2007-2012
- Asia Pacific devices retail revenue by sector 2007-2012
- Europe devices retail revenue by sector 2007-2012
- Africa and Middle East devices retail revenue by sector 2007-2012
APPENDIX: Mobile distribution and retail industry survey 2007
- Introduction
- Methodology
- Definitions
- Respondent profile
- Mobile value chain
- Mobile distribution and logistics
- Mobile retail
GLOSSARY * Contents correct at time of printing
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