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SUMMARY
“Providing a unique insight into the crucial areas of advertising,
business models and how to monetize user-generated content.”
Online TV and Video: The over-the-top challenge to traditional TV looks at the
fresh business models and strategies that major content owners, ISPs and
broadcasters will need to employ to fully exploit the online TV sector.
Major industry questions answered in this report include:
- Where is online TV and video best placed to make an impact?
- What broadband penetration patterns are emerging and how will these affect
this key new sector?
- Can sufficient content be licensed to make legitimate services
sufficiently compelling?
- Which business model already has a competitive edge that it can exploit?
- In which countries is online TV and video already having most success?
- Who are the key players and what are their strategies for success?
- With fundamental change occurring swiftly and on such a large scale, do
you have the clear and reliable analysis that will enable you to exploit new
opportunities in this thriving new market?
Essential reading for:
- TV content suppliers: Discover the strategies your competitors are
using and find out how new technology and investment is changing the face of
broadcasting in a way that could enhance your future prospects
- ISPs, Terrestrial Broadcasters, Cable, satellite and IPTV
operators: Learn more about the competition and where online TV and Video
can fit into your business strategy
- Investment Banks: Gain valuable insights into how this developing
market will enable you to maximize your investment opportunities
- Analysts, legal and financial: Use our forecasts, historic data and
independent analysis to build your knowledge of this new sector and identify
where your own expert knowledge may be required
- Broadcast Technology companies: As a still emerging sector, Online
TV and Video offers new revenue streams. Identify which technological
developments are likely to have a profitable impact on your business.
Use Online TV and Video (2nd edition) and benefit from:
- Forecasts to 2013 - track trends and pinpoint opportunities with
extensive forecasts, including download/streaming revenues, advertising
revenues, broadband numbers and penetration for 14 countries
- Vital intelligence on business models and other important
information on moves already being taken to monetize the UGC phenomenon
- Early-mover advantage - equip yourself with in-depth analysis of
the nascent activity that is shaping the direction of this blossoming
business, enabling you to track the sectors you're already in and assess which
emerging ones will provide you with new investment opportunities.
Countries covered:
- Australia
- Brazil
- Canada
- China
- France
- Germany
- Italy
- Japan
- Mexico
- South Korea
- Spain
- Taiwan
- UK
- US
TABLE OF CONTENTS
CHAPTER: 1
- EXECUTIVE SUMMARY
- Top 3 online video countries by revenues
CHAPTER: 2
- FORECASTS
- Online video services: Total revenues (US$ million)
- Top 10 online video countries by revenues
- Online video services: A la carte download and streaming revenues (US$
million)
- Online video services: Revenue breakdown (2013)
- Broadband subscriber numbers (000)
- Top 5 broadband subscriber markets (000)
- Broadband subscriber numbers (000)
- Broadband penetration of households (%)
- Online video services: A la carte download and streaming revenues (US$
million)
- Online video services: Subscription service revenues (US$ million)
- Online video services total: A la carte + subscription (US$ million)
- Total advertising revenues (US$ million)
- Online advertising revenues (US$ million)
- Online video services: Advertising revenues (US$ million)
- Online video services ad revenues as a % of total online ad revenues (%)
- Online video services: Total revenues (US$ million)
- Online video services: Annual revenue per broadband household (US$)
CHAPTER: 3
- OVERVIEW
- More than just a niche?
- Friend or foe?
- Fitting content to the medium
- The conundrum of regulation and control
- Broadband access growth
- Broadband growth by region and selected country
- Share of total households by selected country with at least one PC at
home (%)
- The changing face of traditional
- competition
CHAPTER: 4
- BUSINESS MODELS
- Overview
- Business models in depth
- Video-sharing
- Transactional
- Video search (ranked by US searches)
- Peer-to-peer
- Facilitators
CHAPTER: 5
- CONTENT
- Overview
- Traditional broadcaster activity
- Leading UK video sites by unique audience (September 2007)
- The business impact
- Content trends
- Leading online TV & video content genres
- Content search
- Methods of locating online video content in the US
- Content providers
- Comparison of major Internet-based movie download services (December
2007)
- Selected UK download-to-own and download-to-rent services
- German download-to-own and download-to-rent services
- Selected French download-to-own and download-to-rent services
- Other selected European download-to-own and download-to-rent services
CHAPTER: 6
- COPY RIGHT
- Next generation distribution
- Overview
- US online video data (November 2007)
- European consumers using P2P services at least once a month 2Q07
- Pressure on ISPs
- The French approach
- The litigation option
- The licensing option
- Going it alone
CHAPTER: 7
- ONLINE VIDEO TECHNOLOGY
- DSL developments
- The Americas
- Europe
- Asia Pacific
- Cable developments
- The Americas
- Europe
- Asia Pacific
- Fibre developments
- Asia Pacific
- Europe
- Wireless developments
- US
- Europe
- Asia Pacific
- Latin America
- Video delivery formats and players
- Flash Video
- RealVideo
- Windows Media Video
- QuickTime
- MPEG-4
- Video delivery technologies
- P2P
- P4P
- Swarmcast
- DRM
- Windows Media DRM
- FairPlay
- Widevine
- Real DRM
GLOSSARY AND DEFINITIONS
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