Global Net TV Advertising Forecasts

SUMMARY

“Forecasts and analysis for the TV advertising industry”

Global Net TV Advertising Forecasts is the first report to accurately report net TV advertising reflecting revenues received by both the channels and networks. The report includes important illustrative statistics and reliable forecasts to 2012 for 44 countries.

Topics covered in this report include:

• Track trends and pinpoint opportunities with reliable forecasts for this sector
• Find out how online advertising is impacting traditional broadcast advertising spend
• Study revenue distributions between terrestrial TV and pay TV
• Discover what effect new strategies employed by established players are having
• Learn how the advertising market is varying from one country to the next
• The wealth of experience gained from our team of expert analysts ensures that Global Net TV Advertising Forecasts is the ultimate management report providing in-depth intelligence on this rapidly changing sector.

Forecasts include:

• Global net TV advertising
• TV households
• Net total TV advertising
• Net total TV advertising per TV household
• Pay TV households
• Pay TV penetration
• Net pay TV advertising summary
• Net pay TV advertising as a % of total advertising
• Pay TV advertising per pay TV household

TABLE OF CONTENTS

• SUMMARY
• Global Net TV Advertising Forecasts Summary
• Forecasts
  • Global net TV advertising forecasts
  • Global net TV advertising forecasts per TV household
  • Global net pay TV advertising forecasts
  • Pay TV ad prospects
  • Global net pay TV advertising as a % of net total TV advertising
  • Global net pay TV advertising forecasts per pay TV household
• FORECASTS
• Global net TV advertising forecasts
• TV households (000)
• Net total TV advertising forecasts (US$ million)
• Net total TV advertising per TV household (US$)
• Pay TV households (000)
• Pay TV penetration (%)
• Net pay TV advertising summary (US$ million)
• Net pay TV advertising as a % of total advertising
• Pay TV advertising per pay TV household (US$)

COUNTRY FORECASTS

• Argentina
• Australia
• Austria
• Belgium
• Brazil
• Canada
• Chile
• China
• Colombia
• Czech Republic
• Denmark
• Finland
• France
• Germany
• Greece
• Hong Kong
• Hungary
• India
• Indonesia
• Ireland
• Israel
• Italy

COUNTRY FORECASTS

• Japan
• Korea
• Malaysia
• Mexico
• Netherlands
• New Zealand
• Norway
• Philippines
• Poland
• Portugal
• Romania
• Russia
• Singapore
• Spain
• Sweden
• Switzerland
• Taiwan
• Thailand
• Turkey
• United Kingdom
• USA
• Venezuela