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Future MVNO Strategies: Customer Segmentation and Market Evolution - 3rd Edition
Product Type: Market Research Report Publication Date: Jun 27, 2008
 
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SUMMARY

“All value chain players involved in MVNO service provisioning process are critically evaluated considering those best placed to take advantage of MVNO opportunities now and in the future based on the rapidly evolving nature of the MVNO business space - including in-depth case study and business models analysis.”, Paul Merry, Author: Mobile segmentation and customer strategies: MVNO and MNO service evolution - 3rd edition

This detailed report uses a greater number of relevant case studies based on diversity of service approaches proliferating within the current market.

It explains the diversifying MVNO service environment with particular consideration on the increase in segmentation from customer, device and service perspective

Key Coverage

Key Forecasts to 2013 - including detailed analytical and qualitative analysis of the MVNO business opportunity backed up be detailed forecast data to 2013.

Identification - concentration on segmentation across both MVNO and MNO markets

Key case studies - in-depth analysis undertaken towards identifying segmentation, marketing and device strategies geared towards new entrant and existing telecom operator success

Updated analysis of WCIS - tracking MVNO'S across major regions of the world

Industry survey - analysis of new substantial industry-wide survey

Evolution - of wholesale business models

New players - within the telecommunication realm including Google and Apple

Key Issues Addressed

  • What have been successful MVNO approaches and why
  • How is marketing and distribution integrated into the full customer service virtual operator experience.
  • Is the MNVO business sustainable and if so in what formats are success guaranteed
  • Are alternate approaches to telecommunication eg; VoIP/WiMax voice realistic alternative to classic examples of virtual operations
  • What is the size of the potential market now and moving forward

Who should read this report

  • Operators
    • Evaluate and quantify opportunities in various strategic roles from service provider and partner to competitor
    • Identify threats and ramifications of current market developments and understand their wider strategic impact
    • Anticipate market as it moves forward and formulate strategies to tackle it
  • Potential MVNOs
    • Evaluate the opportunities and challenges
    • Analyse potential strategic approaches to implementation
    • Assess business models of specific industries including, brand owners, retailers, business service providers, content providers and many more
    • Evaluate specific business approaches, including discount, niche, business, 3G only, community orientated and many more
    • Device and component manufacturers
    • Understand the MVNO business proposition from the service provider perspective
    • Identify key players and scope for partnerships
    • Recognise evolving roles and opportunities in the MVNO service provisioning value chain
  • Vendors
    • Understand the MVNE value proposition and platform/software providers role within it
    • Identify opportunities for service provisioning and support
    • Formulate service provisioning strategies for clients based on best-case approaches
  • Consultants, analysts and venture capitalists
    • Provides unbiased, reasoned hard facts free from industry hype
    • Provide clients with clear business intelligence to support recommendations and investment

TABLE OF CONTENTS

CHAPTER - 1

  • EXECUTIVE SUMMARY
  • MVNO market status
  • New service launches
    • Figure 1.1: Global, new MVNO launches each year, by region, 2001-2007
    • Figure 1.2: Global MVNOs, by service approaches, 2007
  • Service specialisation, segmentation and micro-segmentation
  • Segmentation service approach
  • Service and customer segmentation strategies
    • Figure 1.3: Service segmentation strategy map
    • New entrant innovations
    • Convergence and segmentation
  • Evaluating service segment approaches
    • Figure 1.4: Selected major MVNO service approaches
  • MVNO forecasts, 2008-2013
  • Global MVNO market outlook
    • Figure 1.5: Global MVNO subscriptions, 2008-2013
  • Regional MVNO market overview
    • Figure 1.6: Global MVNO subscriptions, by region, 2008-2013
    • Figure 1.7: Global MVNO subscriptions, by regional market share, 2008 versus 2013
    • Figure 1.8: Global MVNO service segments' market shares, 2008 versus 2013

CHAPTER - 2

  • MARKET STATUS
  • Assessing MVNO market potential
  • MVNO service evolution
    • Figure 2.1: MVNO service evolution
    • Stage one MVNO service evolution
    • Stage two MVNO service evolution
    • Stage three MVNO service evolution
  • Issues and challenges facing prospective MVNOs
    • Figure 2.2: MVNO market entry considerations for new entrants
    • Market dynamics
    • Customer identification - market growth potential
  • MVNO market drivers
    • Factors encouraging wholesale MVNO access
    • Figure 2.3: Germany's E-Plus: Example of MVNO market invigoration
    • Factors encouraging MVNO launch
  • Customer and service approach diversification
    • Global and regional MVNO market development
      • Global and regional growth in the MVNO market
      • Figure 2.4: Global MVNO subscriptions, by region, 2Q06-4Q07
      • Figure 2.5: Global MVNO share of total global mobile subscriptions, by region, 4Q06 and 4Q07
    • Regional shares of the MVNO market
      • Figure 2.6: Global MVNO subscriptions, by regional market shares, 4Q06 and 4Q07
    • Overall performance
  • Service diversification
    • Figure 2.7: Relative complexity, subscription and revenue generation potential of the different MVNO service approaches
  • MVNO launch status
    • Figure 2.8: Global: new MVNO launches each year, by region, 2001-2007
    • Figure 2.9: Global MVNOs, by region, 2006 versus 2007
    • Figure 2.10: Global MVNOs, by service approaches, 2007
    • Figure 2.11: Global MVNOs, by region and by service approaches, 2007

CHAPTER - 3

  • MOBILE SEGMENTATION
  • The service segmentation opportunity
  • The MVNO strategic approach - a solution for MNOs in developed markets
  • Service segmentation and new entrant players
  • The emergence of convergence
  • Alternate technologies
  • Motivating factors for segmentation
    • Figure 3.1: Motivating drivers for MVNO market entrance
  • Developing service segmentation
    • Figure 3.2: Service segmentation strategy map
  • Segmentation and specialisation
    • Figure 3.3: Single versus multiple approach overview
  • Single segment approach
    • Advantages
    • Disadvantages
  • Multi-segmentation approach
    • Advantages
    • Disadvantages
    • The advantages of multi-segmentation approaches over specialisation
    • Servicing multiple customer requirements
      • Figure 3.4: Multi-segmentation service approach stages

CHAPTER - 4

  • SERVICE SEGMENT EVALUATION
  • Advantages of segmentation
  • Segmentation by strategic approach
    • Cost Leadership Strategy in relation to MVNOs
    • Differentiation Strategy in relation to MVNOs
    • Focus Strategy in relation to MVNOs
    • Porter's Generic Strategies and MVNO segmentation
    • Blue Ocean Strategy
  • New service paradigms
  • Mobile advertising
  • Strategic considerations
    • Opportunities
    • Challenges
  • MVNO mobile advertising case examples
    • Blyk
    • Mosh Mobile
    • Xero Mobile
  • Segmentation by community
  • Strategic considerations
    • Opportunities
    • Challenges
  • Community MVNO case examples
    • Call4Care
    • RCSC football team MVNO
  • Youth segment
  • Strategic considerations
    • Opportunities
    • Challenges
  • Youth MVNO case examples
    • TMF Mobile
    • M6 Mobile
  • Ethnic segment
  • Strategic considerations
    • Opportunities
    • Challenges
  • Ethnic MVNO case examples
    • Le French Mobile
    • Movida
  • Grey market segment
  • Strategic considerations
    • Opportunities
    • Challenges
  • Grey market MVNO case examples
    • Jitterbug
  • Enterprise segment
  • Strategic considerations
    • Opportunities
    • Challenges
  • Enterprise MVNO case examples
    • Yes Telecom
    • RSL Com
  • M2M/telematics and tracking MVNO services
  • Strategic considerations
    • Opportunities
    • Challenges
  • M2M/telematics and tracking case examples
    • Kore Telematics
    • Wireless Maingate

CHAPTER - 5

  • CASE STUDIES
  • Mobile segmentation and evolving service models
  • Google
  • Corporate background
    • Business model
  • Service offering
    • Figure 5.1: Selected Google mobile products
    • Google Maps for Mobile
    • Click-to-Call
    • Android
      • Figure 5.2: Open Handset Alliance members, Apr-08
    • Other services
  • Market focus and strategy
  • Opportunities and challenges
  • Handset strategy
  • Distribution
  • Pricing/charging strategy
  • Partnering strategy
  • Sonopia
  • Corporate background
  • Service offering
    • Client MVNO personalisation services
  • Market focus and strategy
  • Opportunities and challenges
  • Handset strategy
  • Distribution
  • Pricing/charging strategy
  • Partnering strategy
  • Rebtel
  • Corporate background
  • Service offering
    • Figure 5.3: Rebtel free call process
  • Market focus and strategy
  • Opportunities and challenges
  • Handset strategy
  • Distribution
  • Pricing/charging strategy
  • Partnering strategy
  • Lebara Mobile
  • Corporate background
  • Service offering
  • Market focus and strategy
  • Opportunities and challenges
  • Handset strategy
  • Partnering strategy
  • Distribution
  • Pricing/charging strategy

CHAPTER - 6

  • REGIONAL DEVELOPMENTS
  • Introduction
    • Figure 6.1: Global MVNO subscriptions, by region, 2Q06-4Q07
  • Asia Pacific
  • Asia Pacific Developed
    • Australia
      • Figure 6.2: Australia: MVNO subscriptions, 2Q06-4Q07
    • New Zealand
    • Hong Kong
      • Figure 6.3: Hong Kong: 1528 Smart's MVNO subscriptions, 2Q06-4Q07
  • Asia Pacific Developing
    • Philippines
      • Figure 6.4: The Philippines: MVNO subscriptions, 2Q06-4Q07
  • Europe
  • West Europe
    • Austria
      • Figure 6.5: Austria: MVNO subscriptions, 2Q06-4Q07
    • Belgium
      • Figure 6.6: Belgium: MVNO subscriptions, 2Q06-4Q07
    • Denmark
      • Figure 6.7: Denmark: MVNO subscriptions, 2Q06-4Q07
    • France
      • Figure 6.8: France: MVNO subscriptions, 2Q06-4Q07
    • Germany
      • Figure 6.9: Germany: MVNO subscriptions, 2Q06-4Q07
    • Netherlands
      • Figure 6.10: The Netherlands: MVNO subscriptions, 2Q06-4Q07
    • Norway
      • Figure 6.11: Norway: MVNO subscriptions, 2Q06-4Q07
    • Portugal
      • Figure 6.12: Portugal: Rede4's MVNO subscriptions, 2Q06-4Q07
    • Spain
      • Figure 6.13: Spain: MVNO subscriptions, 2Q06-4Q07
    • Sweden
      • Figure 6.14: Sweden: Sense's MVNO subscriptions, 2Q06-4Q07
    • Switzerland
      • Figure 6.15: Switzerland: MVNO subscriptions, 2Q06-4Q07
    • UK
      • Figure 6.16: UK: MVNO subscriptions, 2Q06-4Q07
  • East Europe
    • Estonia
      • Figure 6.17: Estonia: Bravocom's MVNO subscriptions, 2Q06-4Q07
    • Latvia
      • Figure 6.18: Latvia: Zetcom's MVNO subscriptions, 2Q06-4Q07
    • Lithuania
      • Figure 6.19: Lithuania: MVNO subscriptions, 2Q06-4Q07
    • Slovenia
      • Figure 6.20: Slovenia: MVNO subscriptions, 2Q06-4Q07
    • Poland
      • Figure 6.21: Poland: mBank's MVNO subscriptions, 4Q06-4Q07
    • Russia
      • Figure 6.22: Russia: MVNO subscriptions, 2Q06-4Q07
    • Ukraine
  • The Americas
  • North America
    • The US
      • Figure 6.23: The US: MVNO subscriptions, 2Q06-4Q07
    • Canada
      • Figure 6.24: Canada: MVNO subscriptions, 2Q06-4Q07
  • Latin America
    • Bolivia
      • Figure 6.25: Bolivia: Cotas' MVNO subscriptions, 4Q06-4Q07
    • Chile
  • Africa and the Middle East
  • Africa
    • South Africa
      • Figure 6.26: South Africa: MVNO subscriptions, 2Q06-4Q07
  • Middle East
    • Israel
    • Jordan

CHAPTER - 7

  • FORECASTS
  • Methodology
  • Definitions
    • Figure 7.1: MVNO definitions used for forecasting
  • Metrics considered
    • Figure 7.2 Selected MVNO market entrance and development metrics
    • Figure 7.3: MVNO service evolution roadmap
    • Figure 7.4: Approach type cross-referenced by status of market development matrix
  • Global MVNO market outlook, 2008-2013
    • Figure 7.5: Global MVNO subscriptions, 2008-2013
  • Regional MVNO market overview, 2008-2013
    • Figure 7.6: Global MVNO subscriptions, by region, 2008-2013
    • Figure 7.7: Global MVNO subscriptions, by regional market share, 2008 versus 2013
    • Figure 7.8: Global MVNO service segments' market shares, 2008 versus 2013
  • Regional MVNO market analysis, 2008-2013
  • Asia Pacific Developed
    • Figure 7.9: Asia Pacific Developed, MVNO subscriptions, by service segment, 2008-2013
    • Figure 7.10: Asia Pacific Developed, MVNO service segments' market shares, 2008 versus 2013
  • Asia Pacific Developing
    • Figure 7.11: Asia Pacific Developing, MVNO subscriptions, by service segment, 2008-2013
    • Figure 7.12: Asia Pacific Developing, MVNO service segments' market shares, 2008 versus 2013
  • North America
    • Figure 7.13: North America, MVNO subscriptions, by service segment, 2008-2013
    • Figure 7.14: North America prepaid and MVNO subscriptions, 2008-2013
    • Figure 7.15: North America, MVNO service segments' market shares, 2008 versus 2013
  • Latin America
    • Figure 7.16: Latin America, MVNO subscriptions, by service segment, 2008-2013
    • Figure 7.17: Latin America, MVNO service segments' market shares, 2008 versus 2013
  • West Europe
    • Figure 7.18: West Europe, MVNO subscriptions, by service segment, 2008-2013
    • Figure 7.19: West Europe, MVNO service segments' market shares, 2008 versus 2013
  • East Europe
    • Figure 7.20: East Europe, MVNO subscriptions, by service segment, 2008-2013
    • Figure 7.21: East Europe, MVNO service segments' market shares, 2008 versus 2013
  • Middle East and Africa
    • Figure 7.22: Middle East and Africa, MVNO subscriptions, by service segment, 2008-2013
    • Figure 7.23: Middle East and Africa, MVNO service segments' market shares, 2008 versus 2013

Future MVNO Strategies: Customer Segmentation and Market Evolution - 3rd Edition

Publisher: Informa Telecoms & Media

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