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SUMMARY
From the publishers of Mobile CommunicationsAs the industry moves towards a 3G reality, opportunities will emerge for non network owning mobile service providers who can establish their own services and brands. Today, these companies are known as virtual mobile virtual network operators (MVNOs). In the long term, these companies will have to offer enhanced mobile services, and become true mobile ISPs, if they are to survive. Plotting the future for MVNOs: the mobile ISP evolution examines the emergence of MVNOs such as Virgin Mobile and Imagine, thoroughly exploring business models and dissecting their future strategies. In addition, the report comprehensively examines the likely winners and losers as the focus of MVNOs changes as a result of voice to data mobile sector shifts. Plotting the future for MVNOs: the mobile ISP evolution provides you with: Powerful profiles of existing MVNOs and mobile ISPsA thorough analysis of regulators issuesFull details of MVNOs enhanced service offeringsComprehensive MVNO and mobile ISP strategies for failed 3G license biddersCrucial details of MVNOs enhanced service offeringsEssential reading for: mobile operators, service providers, MVNOs, hardware and software manufacturers in addition to analysts and consultants. TABLE OF CONTENTS
1. Defining the MVNOWhat is an MVNO - range of definitionsWhich types of company could be an MVNO?2. MVNOs todayBrief profiles of all companies that have MVNO agreements3. MVNOs: the operator's business caseMarket drivers leading to acceptance of MVNOsRevenue and valueCompetition4. MVNOs: the MVNO's business caseWhere is the value?Branding and marketing - distinctivesBilling and tariffsRoutes to customerRevenue and subs forecasts5. MVNOs: the vendor's perspectiveRelationship between MVNOs and vendorsInfrastructure and handset requirementsMVNOs and vendors: a different relationship from MNOs and vendors6. Adding value for the MVNO: the Mobile ISPThe mobile Internet and data revolutionIncreasing revenue through becoming a MISPEvolutionary pathsServices7. Adding value for the MVNO: niche marketsOther opportunities for MVNOs: e.g. wireless office, enhanced/specialist services8. Geographical variation and MVNO successDifferent markets, different opportunities?9. MVNOs and the regulatorsWill there be regulation?What will it encompass?How will it affect the operator?How will it affect the MVNO?10. MVNOs in a 3G worldSame old or brave new world: 2G MVNOs to 3G MVNOs?MVNOs and network upgradesBroadband and the MVNO11. Future MVNO players?Brief profiles of potential MVNOs : service providers, (m)ISPs, (w)ASPs, MNOs in other markets, 2G ops without 3G presence, fixed operators, brand names12. Conclusion: Scenarios for the future of MVNOsIssuesOpportunities
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