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SUMMARY
An in-depth analysis of the most mature offers and the prospects for development in a rapidly changing technical environment. After an initial growth phase centred on Wi-Fi, wireless access technologies undergo constant renewal:- An enhanced technical offering: the advent of WiMAX, the evolution of WLAN technologies...
- New Wi-Fi based applications announced:Wi-Fi terminals,Voice over Wi-Fi...
What is the scale of the Wi-Fi phenomenon?- In Europe: although Europe initially appeared to be lagging behind the US and Asia in terms of number of hotspots, 2004 sees a change in trend
- In Asia: Japan and South Korea boast the most dynamic markets
- In the United States: US operators came late to the Wi-Fi sector but are now accelerating their deployments
Which strategies should players adopt?- Mobile operators: are they gaining control of the market?
- Fixed operators:Wi-Fi in packaged offers or to extend broadband coverage?
- ISPs: indoor Wi-Fi, a marketing tool to boost the growth of their DSL and cable modem subscriber bases
- Local authorities: Wi-Fi serving citizens or as a complementary technology for providing broadband access in rural areas
Case studies- ADP Telecom
- Airpath Wireless
- All Telecom
- Boingo
- BT Openzone
- Korea Telecom
- Orange
- NTT
- Softbank / Yahoo! BB
- Sprint PCS STS
- StarHub
- Swisscom
- TeliaSonera
- T-Mobile USA
- Wayport
TABLE OF CONTENTS
1/ WLAN TECHNOLOGIES- Positioning of major wireless technologies
- Main technical features: range, theoretical bitrate, frequency band...
- Wi-Fi and its derivatives
- Ultra WideBand
- The 802.16 standard or WIMAX
- HiperLAN2 and HiperMAN
- Players involved in defining standards
- The Wi-Fi Alliance and the WiMAX Forum
- Leading equipment manufacturers active in the world hotspot market
- Sensitive Wi-Fi issues:
- Progress making it possible to minimize interference-related risks
- Wi-Fi network security
2/ REGULATORY LANDSCAPEE- General situation: current regulation regarding public WLANs
- Presentation of the regulatory environment by country
- Finland
- France
- Germany
- Italy
- Netherlands
- Spain
- Sweden
- United Kingdom
3/ COMMON APPLICATIONS AND CONFIGURATIONS- Initial applications: wireless technologies main applications
- Wireless private networks
- Site-to-site connection
- Hotspots
- Broadband coverage
- Home and home automation networks
- Innovative applications: new configurations of use and new products for new customer expectations
- Mesh networks
- Voice over Wi-Fi (VoWiFi)
- Wi-Fi terminals
4/ OVERVIEW OF THE WI-FI OFFERING- P-WLAN commercial offers: hotspots
- For each player analysed:
- Market positioning
- Key target customers
- Offer description
- Market data: number of hotspots, number of WLAN customers
- Partnership strategy
- Development prospects
- ADP Telecom
- Airpath Wireless
- All Telecom
- Boingo
- BT Openzone
- Korea Telecom
- Orange
- NTT
- Softbank / Yahoo! BB
- Sprint PCS STS
- StarHub
- Swisscom
- TeliaSonera
- T-Mobile USA
- Wayport
- Local authorities and Wi-Fi
- Local authorities role in serving rural areas
- Cities involvement in providing WLAN solutions in strategic public spaces
- Examples of some of the worlds "Wi-Fi cities": Auckland, Las Vegas, New York, Seoul, Tokyo...
- Development of city community networks: primarily private initiatives
- ISPs Wi-Fi offering
- WLAN technologies - are they a challenge for ISPs?
- Types of solutions available: DSL and Wi-Fi...
5/ CHALLENGES- Market structure and forecasts: Europe, USA, Asia-Pacific
- Which region boasts the most mature markets?
- Growth forecasts through to 2008: number of hotspots by geographic area
- Winning business models for P-WLANs
- WISP (Wireless Internet Services Provider)
- Virtual WISP (or aggregator)
- Wholesale
- Site Owner
- Player strategies
- Challenges facing the various players involved: fixed and mobile telecom operators, new entrants, site owners, local authorities
- Pricing policies (monthly subscription versus prepaid): in which direction is the market heading?
- Challenges related to mobility
- Technological developments, mobile operators involvement, roaming...
- After nomadism, mobility is the new priority
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