Home About Us FAQ Policies Contact Site Map

3G Economics - European Mobile Operators' Strategies

Product Type: Market Research Report Publication Date: Mar 30, 2006
 
Request a sample from "The Infoshop", another service of Global Information.

SUMMARY

At a time when Europe's mobile sector is in the midst of a gradual transition from GSM to UMTS, this market report provides an in-depth analysis of European 3G economics through an examination of the sector's growth - against the backdrop of a nascent 3G environment, and the rising importance of data services.

  • Current performance and future prospects for the leading mobile services, in an era of new technology-centric competition between mobile operators: the advent of mobile TV, mobile VoIP, the launch of 3G consumer services, etc.
  • Strategies of Europe's leading mobile operators What positioning with respect to consumer services: tariffs, bundles,customer loyalty policies, handset subsidies, choice of key services,differentiation, etc.
  • How is 3G being adopted in the different geographic zones? In what areas does 3G offer real advantages?
  • Outlook for voice ARPU. How will mobile operators increase data ARPU? Excluding increased SMS revenues, is it possible?
  • Revenue and subscriber base growth forecasts for Western Europe

Forecasting models

IDATE has developed a detailed market forecasting model for precise analysis by zone and by country:

  • Europe (EU-15 + Switzerland and Norway)
  • Germany, Spain, France, Italy, the United Kingdom

1.STATE OF AFFAIRS 2003-2005

  • Growth of mobile data services
    • Subscriber growth
    • ARPU growth
    • Growth in usage
    • Growth in terminal subsidies and SAC
    • Growth of data services
  • Concentration of Europe's mobile sector
  • Launch of UMTS in Western Europe
    • Hutchison, Europe's 3G pioneer
    • Timetable for 3G service launches in Western Europe
    • Tariff strategies
    • Handset strategies
  • The transition from 2G to 3G
    • Current state of affairs
    • UMTS, EDGE, HSDPA and Wi-Fi
  • Key operator financial figures
    • Global operators
    • National Western European mobile operators

2.MULTIMEDIA OFFER & SERVICES

  • Was voice the killer app when UMTS was launched?
  • Portals and partnerships
  • Streaming video
  • Mobile TV
  • Music services
  • Instant messaging
  • Mobile mail
  • Push to Talk
  • Mobile VoIP
  • Adult services
  • Machine-to-Machine
  • Other potential services
  • Technological innovations enabling new services
    • Mobile broadband
    • Mobile networks' technological evolution

3.REGULATION & COMPETITION

  • Regulatory framework
    • Fixed call termination on mobile networks
    • International roaming
    • Mobile number portability (MNP)
  • Changing state of competition
    • Mobile virtual network operators (MVNO, MVNE)
    • Mobile VoIP
  • Radio spectrum: what is at stake?
    • Situation in Europe
    • Frequency bands currently used for GSM and UMTS
    • High stakes of a handful of frequency bands
    • The 4G issue

4.OPERATOR STRATEGIES

  • Current situation
    • Contending with industry-wide problems
    • The search for growth and distinction from the competition
    • Approach taken by Swedish mobile operator Tele2/Comviq
    • Hutchison: a new entrant's service offering
  • Financial strategy components
    • Debt reduction a priority
    • Upholding then reducing investments
    • Optimising structures, controlling and/or cutting costs
  • Growth strategies
    • Consolidation, focus on core business and/or integration
    • International cooperation and partnerships  international roaming
    • Organisations' changing strategies
    • Attitude towards MVNOs
  • Overriding trends in the mobile services market
    • Mobile broadband
    • Mobile replacing fixed lines
    • Fixed-mobile convergence
  • Pricing policies: leverage for growth and countering the competition
    • Innovative marketing
    • Highly segmented offers
    • Changing tariff strategies
    • Service tariff formulas and principles
    • Other major factors
  • Managing mobile operators' portals
    • Moving towards walled gardens?
    • Growth: the importance of search features
  • Components of European mobile operators' strategies
    • Organisation
    • Financial analysis
    • Mobile network management
    • Content and mobile portal management
    • Marketing and pricing strategies
    • Strategies of the different player categories

5.SCENARIOS & FORECASTS UP TO 2010

  • Market growth scenarios
    • Rate of new technology take-up
    • Principal growth stages for the Western European market
    • 3G growth drivers and obstacles in Europe
    • Threats and opportunities for 3G growth in Europe
    • Growth scenarios for Western Europe's mobile sector, 2005-2010
    • Description of the sustained trend scenario
    • Description of the disruptive scenario
  • Presentation of the main market forecast model hypotheses
    • Revenue sources
    • Macro-economic environment
    • Overall growth of mobile subscribers
    • Growth of ARPU
    • Business models
  • The markets up to 2010
    • Growth of subscriber bases, ARPU
    • Growth of voice and data revenues, breakdown by type of service

Detailed analysis & forecasts for each of the following countries:

  • Germany
  • Spain
  • France
  • Italy
  • The UK

Players analysed

  • 3 (Hutchison)
  • Amena
  • America Movil
  • AT&T Wireless
  • Bouygues
  • BT
  • China Mobile HK
  • China Unicom HK
  • Cingular Wireless
  • Comviq
  • E-Plus
  • KDDI
  • KT
  • mmO2
  • Mobilkom
  • NTT DoCoMo
  • Orange
  • Proximus
  • SFR
  • SK Telecom
  • Skype
  • Sprint PCS / Nextel
  • Swisscom Mobile
  • Tele.ring
  • Tele2
  • Telefonica Moviles
  • Telenor
  • Telfort
  • TeliaSonera
  • TIM
  • T-Mobile
  • Verizon Wireless
  • Virgin Mobile
  • Vodafone
  • Wind

TABLE OF CONTENTS

1 Introduction

2 Assessment for 2003-2005

  • 2.1 Changes in revenues generated from mobile data services
  • 2.1.1 Changes in subscribers
  • 2.1.2 Changes in ARPU
  • 2.1.3 Changes in usage
  • 2.1.4 Changes in handset subsidies and SACs
  • 2.1.5 Changes in data services
  • 2.2 Concentration in the European Mobile Sector
  • 2.3 Introduction of UMTS in Western Europe
  • 2.3.1 Hutchison, 3G pioneer in Europe
  • 2.3.2 Schedule of effective launches of 3G services in Western
  • 2.3.3 Pricing strategies
  • 2.3.4 Strategies for handsets
  • 2.4 Transition from 2G to 3G
  • 2.4.1 Current situation
  • 2.4.2 UMTS, EDGE, HSDPA and Wi-Fi
  • 2.5 Main financial results for operators
  • 2.5.1 Operators with international reach
  • 2.5.2 Western European national mobile operators

3 Multimedia offers and services

  • 3.1 Has voice been the "killer application" with the start-up of
  • 3.2 Portals and partnerships
  • 3.3 Video streaming
  • 3.4 Mobile TV
  • 3.5 Music services
  • 3.5.1 Personalisation of handsets: tones and ringback tones
  • 3.5.2 Downloading music clips
  • 3.5.3 Music recognition and mobile music streaming
  • 3.5.4 DRM Management: a critical point
  • 3.5.5 What is the business model for mobile music?
  • 3.6 Instant messaging
  • 3.7 Mobile e-mail
  • 3.8 Push To Talk
  • 3.9 VoIP over mobile networks
  • 3.10 Adult services
  • 3.11 Machine-to-Machine
  • 3.12 Other high-potential services
  • 3.13 Technological innovations for new services
  • 3.13.1 Mobile broadband
  • 3.13.2 Technological developments of mobile networks

4 Regulatory framework and conditions of competition

  • 4.1 Regulatory framework
  • 4.1.1 Fixed-to-mobile call termination
  • 4.1.2 International roaming
  • 4.1.3 Mobile number portability (MNP)
  • 4.2 Conditions and deployment of competition
  • 4.2.1 Mobile virtual network operators (MVNO, MVNE)
  • 4.2.2 wVoIP
  • 4.3 Issues concerning the radio spectrum
  • 4.3.1 Situation in Europe
  • 4.3.2 Frequency bands currently used by GSM and UMTS
  • 4.3.3 Issues concerning some frequency bands
  • 4.3.4 The 4G issue

5 Analysis of players' strategies

  • 5.1 The situation today
  • 5.1.1 Overcoming the difficulties in the industry
  • 5.1.2 The search for growth and differentiation
  • 5.1.3 Approach of the Swedish mobile operator, Tele2/Comviq
  • 5.1.4 The service offering of a new entrant, Hutchison
  • 5.2 Components of financial strategy
  • 5.2.1 Priority to reduce debt
  • 5.2.2 Maintaining and then contracting investments
  • 5.2.3 Optimising structures, controlling or reducing costs
  • 5.3 Development strategies
  • 5.3.1 Consolidation, refocusing and/or integration
  • 5.3.2 International cooperation and partnerships - international
  • 5.3.3 Adaptation of organisations
  • 5.3.4 Attitude vis-a-vis MVNOs
  • 5.4 The main trends in mobile services
  • 5.4.1 Mobile broadband
  • 5.4.2 Fixed-to-mobile substitution
  • 5.4.3 Fixed-mobile convergence
  • 5.5 Pricing policies: a lever for growth and fighting competition
  • 5.5.1 Marketing innovation
  • 5.5.2 Fine segmentation of offers
  • 5.5.3 Changes in pricing strategies
  • 5.5.4 Service pricing principles and options
  • 5.5.5 Other important factors
  • 5.6 Management of mobile operator portals
  • 5.6.1 Coming to the end of closed environments?
  • 5.6.2 Evolution: the importance of search functions
  • 5.7 Characterisation of European mobile operator strategies
  • 5.7.1 Organisation
  • 5.7.2 The financial aspect
  • 5.7.3 Mobile network management
  • 5.7.4 Content and mobile portal management
  • 5.7.5 Marketing and pricing
  • 5.7.6 Services
  • 5.7.7 Strategies of different categories of players

6 Development scenarios and market forecasts (2005-2010)

  • 6.1 Development scenarios in the market
  • 6.1.1 Pace for adoption of new technologies
  • 6.1.2 Principal market development phases in Western Europe
  • 6.1.3 Constraints and drivers of 3G development in Europe
  • 6.1.4 Threats and opportunities for 3G development in Western Europe
  • 6.1.5 Development scenarios for the mobile sector in Western Europe 2005-2010
  • 6.1.6 Description of trend scenario
  • 6.1.7 Description of the change scenario
  • 6.2 Presentation of the main assumptions of the market forecast model
  • 6.2.1 Sources of revenues
  • 6.2.2 Macro-economic context
  • 6.2.3 General changes in the number of mobile subscribers
  • 6.2.4 Changes in ARPU
  • 6.2.5 Financial models
  • 6.3 The market in 2010
  • 6.3.1 Modifications to our assumptions with respect to our 2004 forecasts
  • 6.3.2 Changes in subscribers
  • 6.3.3 Changes in revenues
  • 6.4 Detailed forecasts for the 5 largest markets in Western Europe
  • 6.4.1 France
  • 6.4.2 Germany
  • 6.4.3 Italy
  • 6.4.4 Spain
  • 6.4.5 United Kingdom

7 Glossary

About IDATE

2005 Digiworld Catalogue

List of figures

  • Figure 1: Changes in the number of mobile subscribers
  • Figure 2: Population equipped with a mobile in France, by age group
  • Figure 3: Changes in the number of prepaid subscribers in Western Europe (2000-2004)
  • Figure 4: Changes in average ARPU per subscriber in the major mobile markets of Western Europe (EUR, 2000-2004)
  • Figure 5: Changes in MOUs in the major mobile markets of Western Europe (2000-2004)
  • Figure 6: Changes in MOUs in Western Europe (2000 - 2004, number of minutes per month per subscriber)
  • Figure 7: Schedule of the main effective launches of 3G services in Western Europe
  • Figure 8: Graphical comparison of the different service offers in Table 19
  • Figure 9: Impact of promotions on traffic, Mobistar mobile operator example
  • Figure 10: Process for defining Vodafone Live! products
  • Figure 11: Process for developing Vodafone Live! products
  • Figure 12: Vodafone's 3G coverage (end April 2005)
  • Figure 13: The Orange group's Wireless Broadband Strategy
  • Figure 14: Changes in global mobile operator turnover
  • Figure 15: Changes in global mobile operator EBITDA margins (2000-1H2005, %)
  • Figure 16: Changes in CAPEX for the major mobile operators with international presence (group CAPEX, 2000-1H05, million EUR)
  • Figure 17: Changes in turnover for national mobile operators by country (millions EUR)
  • Figure 18: Changes in turnover for national mobile operators, by type of operator (millions EUR)
  • Figure 19: Changes in EBITDA margins for national mobile operators, by country (2000-1H2005, %)
  • Figure 20: Changes in EBITDA margins for national mobile operators, by type of operator (millions EUR)
  • Figure 21: Changes in CAPEX for national mobile operators, by country (2000-2004, millions EUR)
  • Figure 22: Changes in CAPEX for national mobile operators, by type of operator (millions EUR)
  • Figure 23: Visual presentation of the Vodafone Live! 2G and 3G portals
  • Figure 24: Vodafone pricing principles with 2G (Old Model) and 3G (New Model)
  • Figure 25: Mobile music value chain
  • Figure 26: Chronology of mobile operator capital expenditure
  • Figure 27: Visual display of the programmes broadcast on "Today on 3" by the operator 3UK
  • Figure 28: Organisation of Finnish FinPilot test
  • Figure 29: Principles for operating terrestrial mobile TV services in South Korea
  • Figure 30: Principles for operating satellite mobile TV services in South Korea
  • Figure 31: Appeal of the FeliCa smartcard and its success according to NTT DoCoMo
  • Figure 32: Principles of FeliCa
  • Figure 33: Schedule of availability of WiMAX products
  • Figure 34: Architecture of a 3G/UMTS network with IMS
  • Figure 35: UMA architecture
  • Figure 36: UMA operating principle
  • Figure 37: Mobile call termination in Europe
  • Figure 38: Average fixed-mobile interconnection tariffs
  • Figure 39: The example of Transatel
  • Figure 40: Deployment of MVNOs in Western Europe and some announcements (March 2005)
  • Figure 41: Responses to the ITU's 2004 survey on the regulatory status of VoIP (by region)
  • Figure 42: Frequency bands used by mobile services worldwide
  • Figure 43: Frequency bands for terrestrial 3G
  • Figure 44: Example of Telefonica Moviles Spain: estimates of the main financial indicators (2005-2008)
  • Figure 45: A selection of operator outsourcing, by mobile operator
  • Figure 46: Ranking of world mobile operators at the beginning of July 2005 (thousands of proportional subscribers)
  • Figure 47: Homes with fixed or mobile telephony and homes without mobile telephony in Europe (%)
  • Figure 48: Homes with fixed telephony only or mobile telephony only in Europe (%)
  • Figure 49: Fixed telephony: operator main lines of strategy
  • Figure 50: Fixed and mobile budget for homes in France
  • Figure 51: Fixed-lines in homes
  • Figure 52: Reasons for not having a fixed line
  • Figure 53: Distribution by age of homes without a fixed line*
  • Figure 54: Distribution by social/professional category of homes without a fixed line
  • Figure 55: Presentation of integrated operator strategies in the France Telecom group (Orange, France Telecom, Wanadoo) Figure 56: Comparison of examples of FMC-IP access, unified access in Western Europe
  • Figure 57: Presentation of the 3G / Wi-Fi NEC 900iL handset launched by NTT DoCoMo
  • Figure 58: NETSPOT Pop + PCS
  • Figure 59: Presentation of PDAs available for the NESPOT Swing service
  • Figure 60: Comparison of examples of FMC-conquering the fixed market in Western Europe
  • Figure 61: Changes in mobile operator pricing strategies since 1996
  • Figure 62: The Bouygues Telecom example
  • Figure 63: Pricing pressure
  • Figure 64: Overview of Vodafone 3G's new tariff model
  • Figure 65: Flat-rate charges
  • Figure 66: Handset subsidies, impact on ARPU and the number of prepaid subscribers
  • Figure 67: Handset subsidies, impact on ARPU
  • Figure 68: Main development phases in the mobile data services market, in Western Europe (2000 - 2010)
  • Figure 69: Assumptions on the changes in mobile subscriber bases in Western Europe (2000-2010)
  • Figure 70: Assumptions on changes in voice and data ARPU in Western Europe (2000-2010)
  • Figure 71: Number of users of mobile data services in Western Europe, by type of technology, in millions (2000-2010)
  • Figure 72: Distribution of users of mobile data services, by type of technology, as a percentage of the total subscriber base, in Western Europe (2000-2010)
  • Figure 73: Distribution of mobile data services revenues by source of revenue, Western Europe (2000 - 2010)
  • Figure 74: Comparison of payment of content revenues and payment of traffic and access
  • revenues, in Western Europe (2000-2010)
  • Figure 75: P2P revenues vs A2P revenues, in Western Europe (2000-2010)
  • Figure 76: Changes in the share of revenues from SMS and MMS-based services (and indirect revenues), in Western Europe (2000-2010)
  • Figure 77: Changes in the share of revenues from SMS, MMS and e-mail based services,
  • in Western Europe - excluding indirect revenues (2000-2010)
  • Figure 78: Changes in revenues from person-to-person messaging services in Western Europe (2000-2010)
  • Figure 79: Mobile subscribers and penetration rates in France
  • Figure 80: Distribution of users of mobile data services in France, by type of technology, as a percentage of the total subscriber base (2000-2010)
  • Figure 81: Number of users of mobile data services in France, by type of technology, in millions (2000-2010)
  • Figure 82: Voice and data ARPU in France (2000-2010)
  • Figure 83: Distribution of mobile data services revenues in France, by source of revenue
  • Figure 84: Mobile subscribers and penetration rates in Germany
  • Figure 85: Distribution of users of mobile data services in Germany, by type of technology, as a
  • percentage of the total subscriber base (2000-2010)
  • Figure 86: Number of users of mobile data services in Germany, by type of technology, in millions (2000-2010)
  • Figure 87: Voice and data ARPU in Germany (2000-2010)
  • Figure 88: Distribution of mobile data services revenues in Germany, by source of revenue (2000-2010)
  • Figure 89: Mobile subscribers and penetration rates in Italy
  • Figure 90: Distribution of users of mobile data services in Italy, by type of technology, as a percentage of the total subscriber base (2000-2010)
  • Figure 91: Number of users of mobile data services in Italy, by type of technology, in millions (2000-2010)
  • Figure 92: Voice and data ARPU in Italy (2000-2010)
  • Figure 93: Distribution of mobile data services revenues in Italy, by source of revenue
  • Figure 94: Mobile subscribers and penetration rates in Spain
  • Figure 95: Distribution of users of mobile data services in Spain, by type of technology, as a percentage of the total subscriber base (2000-2010)
  • Figure 96: Number of users of mobile data services in Spain, by type of technology, in millions (2000-2010)
  • Figure 97: Voice and data ARPU in Spain (2000-2010)
  • Figure 98: Distribution of mobile data services revenues in Spain, by source of revenue
  • Figure 99: Mobile subscribers and penetration rates in the United Kingdom
  • Figure 100: Distribution of users of mobile data services in the United Kingdom, by type of technology, as a percentage of the total subscriber base (2000-2010)
  • Figure 101: Number of users of mobile data services in the United Kingdom, by type of technology, in millions (2000-2010)
  • Figure 102: Voice and data ARPU in the United Kingdom (2000-2010)
  • Figure 103: Distribution of mobile data services revenues in the United Kingdom, by source
  • of revenue (2000-2010)

List of Tables

  • Table 1: Changes in average ARPU per subscriber in the major mobile markets of Western Europe (EUR, 2000-2004)
  • Table 2: Changes in average data ARPU per subscriber in the major mobile markets of Western Europe (EUR, 2000-2004)
  • Table 3: Selection of SACs in Western Europe (2000 - 2004, EUR/subscriber)
  • Table 4: Average number of SMSs sent per month and per subscriber in Western Europe (2000-2004)
  • Table 5: Number of SMSs sent per year in Western Europe (in billions, 2000-2004)
  • Table 6: Annual MMS traffic in Western Europe (in millions, 2003-2004)
  • Table 7: MMSs sent in Denmark (2003-2004)
  • Table 8: Overview of premium services in Western Europe
  • Table 9: Major mergers and acquisitions in Western Europe (2005)
  • Table 10: Hutchison Whampoa 3G subscribers (24 August 2005)
  • Table 11: Major international mobile holdings of the Hutchison Whampoa group
  • Table 12: New 3G entrants in Western Europe, to be active by 2007
  • Table 13: Schedule of the main effective launches of 3G services in Western Europe
  • Table 14: Vodafone UK Mobile Connect tariffs: UMTS and GPRS
  • Table 15: Selection of 3G offers (January-May 2005)
  • Table 16: Comparison of 3G tariff offers in the United Kingdom (to end-January 2005)
  • Table 17: Examples of 2G offers
  • Table 18: Comparison of residential 3G tariff offers, rate per minute
  • Table 19: Comparison of residential 2G tariff offers, rate per minute
  • Table 20: Status of announced or effective deployment of EDGE in Western Europe (at start of June 2005)
  • Table 21: Status of announced or effective HSDPA deployment in Western Europe (at start of June 2005)
  • Table 22: Operator positioning in cellular/Wi-Fi bundled offers
  • Table 23: The choice of challengers
  • Table 24: National mobile operator typology
  • Table 25: Examples of Vodafone's voice initiatives
  • Table 26: Comparison of residential 3G tariff offers (rate per minute)
  • Table 27: Comparison between main portals with premium content
  • Table 28: Pricing of mobile services on a 25G network
  • Table 29: SK Telecom's Korean experience in video streaming
  • Table 30: Comparison of a selection of mobile TV tariffs in Western Europe
  • Table 31: Main existing mobile TV standards
  • Table 32: Main TV Mobile projects in broadcast mode in Europe
  • Table 33: Selection of music download tariffs (EUR)
  • Table 34: Selection of e-mail push services
  • Table 35: Main e-mail push solutions
  • Table 36: Network technologies and availability for mobile VoIP
  • Table 37: Constraints and drivers of wVoIP
  • Table 38: Development factors and potential of mobile VoIP by geographical zone
  • Table 39: Visual Radio Contracts
  • Table 40: Main characteristics of 3G technologies
  • Table 41: Characteristics of BWA technologies 16 2006 Edition c IDATE
  • Table 42: Technical characteristics of the 80211 and 80216 standards
  • Table 43: 80216 Standards
  • Table 44: iBurst specifications
  • Table 45: Main deployment of UMTS TDD networks
  • Table 46: Mobile number portability in the major countries of the European Union
  • Table 47: MVNO/NO pricing comparison
  • Table 48: Commercial objectives announced by the French MVNOs (excluding Tele2)
  • Table 49: Infrastructure components of MVNO/MVNEs
  • Table 50: Introduction of the secondary spectrum market in Western Europe
  • Table 51: Frequency bands used by cellular networks
  • Table 52: Characteristics of frequency bands used by cellular networks
  • Table 53: Comparison of the number of radio sites needed to cover an area of 10000 km2
  • Table 54: Status of frequency bands for mobile systems
  • Table 55: Utilisation of CDMA2000 technology in Europe - 450 MHz band
  • Table 56: Utilisation of FLASH-OFDM technology in Europe - 450 MHz band
  • Table 57: Technologies for mobile television
  • Table 58: Frequencies likely to be used in Europe for mobile television services
  • Table 59: Possible frequency/technology combinations
  • Table 60: Comparison of mobile operator ARPUs
  • Table 61: Comparison of mobile operator EBITDA margins
  • Table 62: Main financial results of the Tele2 group (SEK millions)
  • Table 63: Main financial results for Tele2 mobile activities in Sweden (SEK millions)
  • Table 64: Principles of 3 UK rate plans (March-June 2003)
  • Table 65: 3 UK's early rate plans (March-June 2003)
  • Table 66: Standard communications rates, excluding 3 UK flat rate (March-June 2003)
  • Table 67: Principles of 3 Italy's rate plans (March-June 2003)
  • Table 68: 3 Italy's early rate plan  Top Executive
  • Table 69: Principles of 3 Austria's rate plans (March-June 2003)
  • Table 70: 3 Austria's early rate plans
  • Table 71: Principles of 3 Sweden's rate plans (March-June 2003)
  • Table 72: Conditions of 3 UK's Video Talk rate plans (summer 2003)
  • Table 73: Reported 2005 objectives for CAPEX
  • Table 74: The Vodafone group at the beginning of August 2003 and end of June 2005
  • Table 75: Some rebranding dates of subsidiaries in the Orange group
  • Table 76: Selection of fixed services incorporating a mobile component (Europe, United States)
  • Table 77: Overview of NESPOT rates and services
  • Table 78: Vodafone Zu Hause
  • Table 79: Vodafone Zu Hause
  • Table 80: Examples of Vodafone's voice initiatives
  • Table 81: Advantages and disadvantages by contract type: mobile operator perspective
  • Table 82: Advantages and disadvantages by contract type: mobile user perspective
  • Table 83: Cost of a Kbyte of information sent from a mobile (Western Europe)
  • Table 84: The value of a Kbyte of information sent from a mobile (Japan)
  • Table 85: Unlimited data rate plans (or with a "fair use policy" defining a maximum limit)
  • Table 86: Assessment of the competitive structure of the main European mobile markets
  • Table 87: Mobile operator lines of strategy in Western Europe
  • Table 88: Characterisation of European mobile operator strategies
  • Table 89: Strategies of different categories of players in the mobile sector
  • Table 90: New existing and potential entrants in the mobile sector
  • Table 91: Constraints and drivers of 3G development in Western Europe
  • Table 92: Threats and opportunities for the development of 3G in Western Europe
  • Table 93: Development scenarios in the mobile services sector of Western Europe
  • Table 94: Sources of revenues considered in the market forecasts
  • Table 95: Description of types of users of mobile data services
  • Table 96: Changes in mobile data services revenues and voice revenues, in Western Europe (2002-2010)
  • Table 97: Main general indicators
  • Table 98: Main market indicators
  • Table 99: Market shares of mobile network operators
  • Table 100: Main general indicators
  • Table 101: Main market indicators
  • Table 102: Mobile network operator market shares
  • Table 103: Main general indicators
  • Table 104: Main market indicators
  • Table 105: Mobile network operator market shares
  • Table 106: Main general indicators
  • Table 107: Main market indicators
  • Table 108: Mobile network operator market shares
  • Table 109: Main general indicators
  • Table 110: Main market indicators
  • Table 111: Mobile network operator market shares

3G Economics - European Mobile Operators' Strategies

Publisher: IDATE

Format Price Order
Hard Copy US $11200.00
PDF on CD-ROM (Single User License) US $11200.00
PDF by E-mail (Single User License) US $11200.00
All orders are processed by "www.the-infoshop.com". www.the-infoshop.com is another Global Information web site. This transfer is entirely safe.
Copyright© 2008 GII - All Rights Reserved.