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SUMMARY
An analysis of the emerging trends in the mobile Consumer Electronics (CE)
universe, now having to contend with increasing competition from the world of
telecommunications and computing.
A fledgling but diverse market
- The combination of digitisation, technological advancements in data
storage and the ability to personalise how content is consumed have all helped
fuel the development of nomad CE
- The nomad CE market creates competition between players from different
industries, all implementing distinct business models
Content availability: a central challenge
- Online music, mobile TV and VoD beginning to drive the market
- Personal content too is a key growth area for nomad CE
- Still uncertain distribution (broadcasting, streaming, downloading) and
billing modes
- In the long run, fixed-mobile convergence may undermine the existence of a
dedicated mobile content market
The mobile devices of tomorrow
- Ubiquitous devices, web-enabled and personal
- Multi-function service access kiosks
- Standardised and interoperable portable audio & video libraries
Stakes and challenges for the industry
- New model emerging: "portable device/service" combination
- Portability increases time spent consuming content and its personalisation
TABLE OF CONTENTS
1. INTRODUCTION TO MOBILE CE
- Nomadism and mobility in the digital era
- "All digital" usage
- Machine-to-machine transfers
- Wide array of equipment
- Mobile CE trends for 2006
- The success of Apple's strategy
- Handheld consoles: the end of the Nintendo monopoly
- Mobile handsets becoming CE terminals
- New generation PDAs
- Segmentation & quantitative analysis
- Quantitative analysis by segment
2. DEVICE TYPOLOGY & PROPERTIES
- For each type of device
- Operational framework and technical properties
- Technological components
- Additional features
- Handheld video game consoles - a breakthrough model
- Portable audio & video players - emerging applications
- Mobile phones - the device of convergence?
- Personal productivity - PDA-phones & smartphones
- The case of mobile TV
- Comparative analysis of the devices' key components, based on price
- Resolution/RAM
- Resolution/screen size
- Weight/RAM
- Memory/autonomy
- Memory/weight
- …
- Close-up on flash memory cards
- Memory Stick Pro Duo, RS-MMC et Mini-SD, TransFlash, MMCmicro
3. CASE STUDIES
For each product category, presentation of a selection of products,
description and detailed analysis
- Handheld consoles
- GamePark: GP32
- Nintendo: Dual Screen
- Sony: PSP
- Tapwave: Zodiac
- Tiger Telematics: Gizmondo
- Portable audio and video players
- Apple: iPod, iPod mini, iPod shuffle, iPod U2
- Archos: AV700, Gmini 400, PMA400
- Creative: MuVo Slim, MuVo TX FM, MuVo MicroN200, Zen Touch, Zen Vision
- Samsung: YP-D1
- Sony: NW-D5, VGF-AP1
- TCL-Thomson Electronics (TTE): PDP 2362, PDP 2860, Lyra 2782
- Mobile phones
- LG: F1200, U8200, SV360 (ou Cyon 360)
- Nokia: N91, N-Gage
- Motorola: (Rocker) E790, E680i
- Samsung: SGH-Z300, SGHZ130, SPH-G1000 et SCH-G100
- SonyEricsson: W800
- Mobile TV & video
- LG: LT1000
- Motorola: V1150, E1060
- Nokia: N90, 7710
- Samsung: SCH-B100
- PDAs & Smartphones
- Motorola: A1010
- Nokia: 6680
- Qtek: 4040
- Treo: 650/670
4. CHALLENGES AND FUTURE PROSPECTS
- Technological challenges
- Content storage: optical discs, holographic discs, hard drives…
- Display: LCD and OLED screens, flexible screens…
- Batteries: lithium-ion batteries, fuel cells
- Content protection
- Use-related challenges
- Multi-equipment
- Personalisation
- Interactivity
- Portability
- Changing state of offers: towards multi-equipment
- A market of technological obsolescence and substitution
- A market of equipment replacement to acquire new features
- A market of convergent platforms
- A market of convergent consumption patterns and habits?
- Changing mobile CE business models
- Hardware and services cross subsidies
- Hardware/service combinations driven by popular brands
- Gradual opening up of proprietary systems
- What role for independent players?
- Mobile CE & Digital Rights Management: a necessary alliance
- DRM at the heart of electronic distribution strategies and mobile CE
- DRM system interoperability: industry incompatibilities!
- Mobile telephony: DRM working for the market
- Industry strategies and prospects
- Industry strategies
- CE and computer industry veterans' approach to mobile CE
- The other players' approach to mobile CE: software producers, content
providers, mobile access providers and telcos, mobile phone manufacturers
- Major lessons learned from mobile telephony
- The value chain's transformation
- Mobile services' influence on handsets' development
- Example of the mobile music value chain
- Mobile services value chain and the sector's 7 business models
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