The Chinese Market for Digital Set-Top Boxes - 2006 Edition

SUMMARY

The Chinese digital set-top box (STB) industry has grown very quickly in the last few years. This growth has been driven by the government policy support, rapid increases in household income, the growth of the real estate market, changes in lifestyle in China, and the increasing demands from overseas markets.

Government policies have been strongly supported the digitalization. A few years ago, an ambitious plan, called "total migrant", was released by the Chinese government authority. Using digital cable services, the plan aims to digitalize most Chinese analog TV households in urban area.

This report examines the Chinese market for digital STBs. It provides the Chinese STB shipment data split both by signal receiving method and STB feature (basic, mid-range, and advanced). It also provides the Chinese STB production data split by export and domestic shipment. This report also reviews the the grey satellite STB market in China. Forecasts for the next five years are provided for each market segment.

This research should prove highly valuable for digital STB makers who want to have an in-depth understanding of Chinese STB market; semiconductor and component suppliers to the Chinese STB industry; banks, consultancies and venture capitalists that want to gain a detailed understanding of the STB market in China.

TABLE OF CONTENTS

Executive Summary

Chapter 1 - Introduction, Scope and Methodology

1.0 Introduction

• 1.1 Scope
  • 1.1.1 Product Scopt
  • 1.1.2 Geographic Scope
• 1.2 Report Content
• 1.3 Methodology
  • 1.3.1 Information Resources
  • 1.3.2 Forecasting Methodology
• 1.4 Exchange Rate

Chapter 2 - Market Statistics and Forecasts

2.0 Introduction

• 2.1 Factors Considered When Forecasting the Digital Set-Top Box Market
  • 2.1.1 Government Policy
  • 2.1.2 Urban and Rural
  • 2.1.3 Household Growth
  • 2.1.4 Average Color TV Owned Per Household
  • 2.1.5 Gross Domestic Products (GDP)
  • 2.1.6 Replacement Rates
  • 2.1.7 Price Trends
• 2.2 Key Assumptions Underlying the Forecast
• 2.3 The Chinese Digital Set-Top Box Installed Base
• 2.4 The Chinese Digital Set-Top Box Market
• 2.5 Digital Cable
  • 2.5.1 Introduction
  • 2.5.2 The "Total Migration" Plan
  • 2.5.3 Market Trends
  • 2.5.4 Market Statistics
  • 2.5.5 Sales Channels
• 2.6 Digital IP
  • 2.6.1 Introduction
  • 2.6.2 Market Trends
  • 2.6.3 Market Statistics
  • 2.6.4 Sales Channels
• 2.7 Digital Satellite
  • 2.7.1 Introduction
  • 2.7.2 The "Village Express" Plan
  • 2.7.3 Market Trends
  • 2.7.4 Market Statistics
  • 2.7.5 Sales Channels
• 2.8 Digital Terrestrial
  • 2.8.1 Introduction
  • 2.8.2 Market Trends
  • 2.8.3 Market Statistics
  • 2.8.4 Sales Channels

Chapter 3 - The Chinese Digital Set-Top Box Production

3.0 Introduction

• 3.1 Factors Considered When Forecasting the Digital Set-Top Box Production
  • 3.1.1 Domestic Shipment Volume and Market Revenues
  • 3.1.2 Export Volumes
  • 3.1.3 Export Average Selling Prices and Export Revenues
  • 3.1.4 Import Volume and Import Revenues
• 3.2 Key Assumptions underlying the Forecasts
• 3.3 The Chinese Production for Digital STBs
  • 3.3.1 Chinese Digital STB Production and Revenues
• 3.4 Digital Cable
• 3.5 Digital IP
• 3.6 Digital Satellite
• 3.7 Digital Terrestrial
• 3.8 Other Key Trends in Production

Chapter 4 - Technology Developments

4.0 Introduction

• 4.1 Technology Trends in Chinese Digital STBs
• 4.2 Standards Choices
• 4.3 Chipsets
• 4.4 Conditional Access
• 4.5 The Chinese Digital Cable STB Market by Feature
• 4.6 The Chinese IP STB market by Feature
• 4.7 The Chinese Digital Satellite Market by Feature
• 4.8 The Chinese Digital Terrestrial Market by Feature
• 4.9 The Chinese Digital STB Market by Feature

Chapter 5 - Supplier Industry and Competitive Environment

5.0 Introduction

• 5.1 A Brief History
• 5.2 Competitive Environment
  • 5.2.1 Digital Cable STBs
  • 5.2.2 IP STBs
  • 5.2.3 Digital Satellite STBs
  • 5.2.4 Digital Terrestrial STBs
• 5.3 Market Share Estimates for Digital STB Suppliers in China in 2005
  • 5.3.1 The Digital Cable STB Market
  • 5.3.2 The Digital Terrestrial STB Market
  • 5.3.3 The IP STB Market
  • 5.3.4 The Digital Satellite STB Market
  • 5.3.5 Digital STB Production in China
• 5.4 Chinese Digital STB Supplier Profiles

List of Tables

• ES.1 Color TV and Digital Set-Top Box Installed Base in China
• ES.2 Digital Set-Top Box Market Shipment and Revenues
• ES.3 Digital Set-Top Box Production and Revenues
• 2.1 Color TV Installed Base in China
• 2.2 The Gross Domestic Product Growth Rate Forecast
• 2.3 Digital Set-Top Box Installed Base, Shipments and Revenues by Type in China
• 3.1 Digital Set-Top Box Production and Revenues in China
• 3.2 Digital Cable Set-Top Box Production and Revenues in China
• 3.3 Digital IP Set-Top Box Production and Revenues in China
• 3.4 Digital Satellite Set-Top Box Production and Revenues in China
• 3.5 Digital Terrestrial Set-Top Box Production and Revenues in China
• 4.1 The Chinese Digital Cable Set-Top Box Market by Feature
• 4.2 The Chinese Digital IP Set-Top Box Market by Feature
• 4.3 The Chinese Digital Satellite Set-Top Box Market by Feature
• 4.4 The Chinese Digital Terrestrial Set-Top Box Market by Feature
• 4.5 The Chinese Digital Set-Top Box Market by Feature
• 5.1 Estimates of Digital Cable STB Market Share Ranking for China in 2005
• 5.2 Estimates of Digital Terrestrial STB Market Share Ranking for China in 2005
• 5.3 Estimates of Digital IP STB Market Share Ranking for China in 2005
• 5.4 Estimates of Total Digital STB Production Share Ranking for China in 2005

Appendix 1 Set-Top Box Supplier Activity - Products and Market Addressed

Appendix 2 Set-Top Box Supplier Activity - Core Solution Partners

Appendix 3 Set-Top Box Supplier Activity - Conditional Accesses