Digital Terrestrial TV - A Long-term View (2005 to 2017) - 2007 edition

SUMMARY

Description

The transition to digital TV is now underway in many worldwide markets, and the digital terrestrial TV segment has experienced considerable growth in the last couple of years. Although the most significant volume shipments to date have come from Western Europe, the DTT set-top box market is expected to grow in all regions during the next ten years. As box shipments decrease in Europe around 2015/2016, other markets in Asia Pacific, Latin America and the Middle East and Africa will account for significant volumes. By the end of 2017, IMS Research forecasts that over half of the terrestrial segment will opt for digital programming, comprising 16.5% of all worldwide TV homes.

The study Digital Terrestrial TV - A Long-term View (2005 to 2017) examines the status of DTT broadcasts in over 60 countries worldwide, and estimates the size of the DTT set-top box and iDTV markets. Adoption of DTT within TV homes and DTT set-top box and iDTV shipments are forecast for the next ten years to illustrate the dynamics of the DTT marketplace and how it will be affected by launches and analog switch-off deadlines.

This report provides estimates for 2005 and 2006, with forecast to 2017 for the following:

• TV households, further divided by all analog and digital platforms
• DTT set-top box unit shipments and revenues, further split by feature class
• iDTV unit shipments and revenues

Companies that participate in the digital TV space, including broadcasters, operators, equipment manufacturers, component suppliers, and software solution providers, as well as investment firms and consultants, will gain valuable and detailed market intelligence from this study.

TABLE OF CONTENTS

Executive Summary

Chapter 1 - Introduction, Scope, & Methodology

• 1.0 Introduction
• 1.1 Scope
  • 1.1.1 Products Included
  • 1.1.2 Objectives
  • 1.1.3 Report Content
  • 1.1.4 Quantitative Analyses
• 1.2 Methodology
  • 1.2.1 Information Sources
  • 1.2.2 Forecasting Methodology
• 1.3 Exchange Rates

Chapter 2 - Worldwide DTT Market

• 2.0 Introduction
• 2.1 Forecast Methodology
  • 2.1.1 Factors Considered When Forecasting the DTT STB & iDTV Markets
    • 2.1.1.1 Growth in TV Households
    • 2.1.1.2 Growth in Other TV Platforms
    • 2.1.1.3 Conversion to DTT Broadcasting
    • 2.1.1.4 Replacement and Multiple Set-Top Boxes
    • 2.1.1.5 DTT Boxes in Pay-TV Homes
    • 2.1.1.6 Transition to iDTVs
    • 2.1.1.7 Correlation with Sales Information from Suppliers
  • 2.1.2 General Forecast Assumptions
    • 2.1.2.1 Analog to DTT Conversion
    • 2.1.2.2 DTT Set-top Box Market
    • 2.1.2.3 DTT iDTV Market
  • 2.1.3 General Forecast Vulnerabilities
• 2.2The Worldwide Summary
• 2.3 Status of Analog to Digital TV Conversion

Chapter 3 - Americas DTT Market

• 3.0Introduction
• 3.1The Americas Summary
• 3.2The US and Canada
• 3.3Canada
• 3.4United States
• 3.5Latin America and the Caribbean
• 3.6Argentina
• 3.7Brazil
• 3.8Mexico
• 3.9Rest of Latin America and the Caribbean

Chapter 4 - Asia Pacific DTT Market

• 4.0Introduction
• 4.1Asia Pacific Summary
• 4.2Australia
• 4.3China
• 4.4Hong Kong
• 4.5India
• 4.6Indonesia
• 4.7Japan
• 4.8Malaysia
• 4.9New Zealand
• 4.10Pakistan
• 4.11 The Philippines
• 4.12Singapore
• 4.13South Korea
• 4.14Taiwan
• 4.15 Thailand
• 4.16 Rest of Asia Pacific

Chapter 5 - Europe, Middle East & Africa DTT Market

• 5.0Introduction
• 5.1EMEA Summary
• 5.2 Western Europe
• 5.3Austria
• 5.4Belgium
• 5.5Denmark
• 5.6Finland
• 5.7France
• 5.8Germany
• 5.9Greece
• 5.10Ireland (Eire)
• 5.11Italy
• 5.12Luxembourg
• 5.13The Netherlands
• 5.14Norway
• 5.15Portugal
• 5.16Spain
• 5.17Sweden
• 5.18Switzerland
• 5.19Turkey
• 5.20United Kingdom
• 5.21Rest of Western Europe
• 5.22Eastern Europe Summary
• 5.23Bulgaria
• 5.24Croatia
• 5.25Czech Republic
• 5.26Estonia
• 5.27Hungary
• 5.28Latvia
• 5.29Lithuania
• 5.30Poland
• 5.31Romania
• 5.32Russia and the CIS
• 5.33Serbia and Montenegro
• 5.34Slovakia
• 5.35Slovenia
• 5.36Rest of Eastern Europe
• 5.37The Middle East and Africa Summary
• 5.38Egypt
• 5.39Israel
• 5.40Saudi Arabia
• 5.41South Africa
• 5.42Rest of Africa
• 5.43Rest of the Middle East

Appendix 1 Glossary of Terms

Appendix 2 List of Tables & Figures

List of Tables

• 2.1WW Summary - TV Households and DTT STB& iDTV Shipments and Revenues
• 2.2WW Summary - DTT STB & iDTV Shipments by Standard
• 2.3Digital Terrestrial TV Status by Country
• 3.1Americas Summary - TV Households and DTT STB & iDTV Shipments and Revs
• 3.2US & Canada Summary - TV Households and DTT STB & iDTV Shipments and Revenues
• 3.3Canada - TV Households and DTT STB & iDTV Shipments and Revenues
• 3.4US - TV Households and DTT STB & iDTV Shipments and Revenues
• 3.5Latin America Summary - TV Households and DTT STB & iDTV Shipments and Revenues
• 3.6Argentina - TV Households and DTT STB & iDTV Shipments and Revenues
• 3.7Brazil - TV Households and DTT STB & iDTV Shipments and Revenues
• 3.8Mexico - TV Households and DTT STB & iDTV Shipments and Revenues
• 3.9Rest of Latin America & Caribbean - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.1Asia Summary - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.2Australia - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.3China - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.4Hong Kong - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.5India - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.6Indonesia - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.7Japan - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.8Malaysia - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.9New Zealand - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.10Pakistan - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.11Philippines - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.12Singapore - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.13South Korea - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.14Taiwan - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.15Thailand - TV Households and DTT STB & iDTV Shipments and Revenues
• 4.16Rest of Asia Pacific - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.1EMEA Summary - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.2W. Europe Summary - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.3Austria - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.4Belgium - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.5Denmark - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.6Finland - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.7France - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.8Germany - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.9Greece - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.10Ireland - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.11Italy - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.12Luxembourg - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.13The Netherlands - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.14Norway - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.15Portugal - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.16Spain - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.17Sweden - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.18Switzerland - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.19Turkey - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.20United Kingdom - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.21Rest of W. Europe - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.22E. Europe Summary - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.23Bulgaria - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.24Croatia - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.25Czech Republic - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.26Estonia - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.27Hungary - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.28Latvia - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.29Lithuania - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.30Poland - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.31Romania - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.32Russia & the CIS - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.33Serbia & Montenegro - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.34Slovakia - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.35Slovenia - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.36Rest of E. Europe - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.37MEA Summary - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.38Egypt - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.39Israel - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.40Saudi Arabia - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.41South Africa - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.42Rest of Africa - TV Households and DTT STB & iDTV Shipments and Revenues
• 1.43Rest of the Middle East - TV Households and DTT STB & iDTV Shipments and Revenues

List of Figures

• ES1WW DTT Receiver Market by Region in 2006
• ES2WW DTT STB Shipments by Feature Class in 2006
• ES3WW DTT STB Market by Region in 2006
• ES4WW DTT STB v. iDTV Shipments 2005 to 2017
• ES5WW DTT STB Revenues by Feature Class 2005 to 2017
• ES6WW DTT STB Market by Region in 2017
• 2.1WW TV Infrastructure by Platform 2005 to 2017
• 2.2WW Digital TV Infrastructure by Digital Platform 2005 to 2017
• 2.3WW DTT STB Shipments by Feature Class 2005 to 2017
• 2.4WW DTT STB Revenues by Feature Class 2005 to 2017
• 2.5WW DTT STB v. iDTV Shipments 2005 to 2017
• 2.6WW DTT STB v. iDTV Revenues 2005 to 2017
• 2.7WW DTT STB Shipments by Standard 2005 to 2017
• 2.8WW iDTV Shipments by Standard 2005 to 2017
• 3.1US & Canada TV Infrastructure by Platform 2005 to 2017
• 3.2US & Canada Digital TV Infrastructure by Digital Platform 2005 to 2017
• 3.3US & Canada DTT STB Shipments by Feature Class 2005 to 2017
• 3.4US & Canada DTT STB Revenues by Feature Class 2005 to 2017
• 3.5US & Canada DTT STB v. iDTV Shipments 2005 to 2017
• 3.6US & Canada DTT STB v. iDTV Revenues 2005 to 2017
• 3.7Latin America TV Infrastructure by Platform 2005 to 2017
• 3.8Latin America Digital TV Infrastructure by Digital Platform 2005 to 2017
• 3.9Latin America DTT STB Shipments by Feature Class 2005 to 2017
• 3.10Latin America DTT STB Revenues by Feature Class 2005 to 2017
• 3.11Latin America DTT STB v. iDTV Shipments 2005 to 2017
• 3.12Latin America DTT STB v. iDTV Revenues 2005 to 2017
• 4.1Asia Pacific TV Infrastructure by Platform 2005 to 2017
• 4.2Asia Pacific Digital TV Infrastructure by Digital Platform 2005 to 2017
• 4.3Asia Pacific DTT STB Shipments by Feature Class 2005 to 2017
• 4.4Asia Pacific DTT STB Revenues by Feature Class 2005 to 2017
• 4.5Asia Pacific DTT STB v. iDTV Shipments 2005 to 2017
• 4.6Asia Pacific DTT STB v. iDTV Revenues 2005 to 2017
• 5.1Western Europe TV Infrastructure by Platform 2005 to 2017
• 5.2Western Europe Digital TV Infrastructure by Digital Platform 2005 to 2017
• 5.3Western Europe DTT STB Shipments by Feature Class 2005 to 2017
• 5.4Western Europe DTT STB Revenues by Feature Class 2005 to 2017
• 5.5Western Europe DTT STB v. iDTV Shipments 2005 to 2017
• 5.6Western Europe DTT STB v. iDTV Revenues 2005 to 2017
• 5.7Eastern Europe TV Infrastructure by Platform 2005 to 2017
• 5.8Eastern Europe Digital TV Infrastructure by Digital Platform 2005 to 2017
• 5.9Eastern Europe DTT STB Shipments by Feature Class 2005 to 2017
• 5.10Eastern Europe DTT STB Revenues by Feature Class 2005 to 2017
• 5.11Eastern Europe DTT STB v. iDTV Shipments 2005 to 2017
• 5.12Eastern Europe DTT STB v. iDTV Revenues 2005 to 2017
• 5.13Middle East & Africa TV Infrastructure by Platform 2005 to 2017
• 5.14Middle East & Africa Digital TV Infrastructure by Digital Platform 2005 to 2017
• 5.15Middle East & Africa DTT STB Shipments by Feature Class 2005 to 2017
• 5.16Middle East & Africa DTT STB Revenues by Feature Class 2005 to 2017
• 5.17Middle East & Africa DTT STB v. iDTV Shipments 2005 to 2017
• 5.18Middle East & Africa DTT STB v. iDTV Revenues 2005 to 2017