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SUMMARY
Description
Mobile TV is a rapidly emerging new technology that provides live television
reception on various portable devices or in automobiles. This report provides
an in- depth look at the evolution of this market for cellular handsets,
portable media players, and in-car systems.
Mobile TV 2007 provides a detailed look at this rapidly emerging market, and
includes separate forecasts for handset sales, revenues, and subscribers,
split by transmission standard (unicast, multicast, DVB-H/DVB-S, T-DMB/DAB-IP,
satellite such as S-DMB, CMMB/S-TiMi, FLO, others) in eleven different
countries in addition to overall regional and worldwide numbers.
The report also includes a regional analysis of mobile TV receiver chipsets,
and forecasts the different paths mobile TV chipsets will use cut the number
of dies in a chipset. It also includes discussions of mobile TV standards;
outlines current obstacles facing the market; analyzes existing business
models; and profiles over 80 technology companies proving broadcast mobile TV
products and solutions.
TABLE OF CONTENTS
Executive Summary
Chapter 1 - Introduction, Scope & Methodology
- 1.0 Introduction
- 1.1 Scope
- 1.1.1Products Included
- 1.1.2 Objectives
- 1.1.3 Report Content
- 1.1.4 Quantitative Analyses
- 1.2 Methodology
- 1.2.1 Information Sources
- 1.2.2 Forecasting Methodology
- 1.3 Exchange Rates
Chapter 2 - Technology and Standards Overview
- 2.0Introduction
- 2.1Modulation
- 2.2Why Frequency is Important
- 2.3Mobile TV Transmission Standards and Technologies
- 2.3.1Unicast Packet Radio
- 2.3.2Multicast Packet Radio Standards
- 2.3.3Mobile TV Broadcast Standards
- 2.3.3.1DVB-H
- 2.3.3.2T-DMB and DAB-IP
- 2.3.3.3ISDB-T
- 2.3.3.4MediaFLO
- 2.3.3.5S-DMB and Other Satellite to Mobile Standards
- 2.3.4Mobile Reception of Terrestrial or Satellite Broadcast TV Standards
Chapter 3 - Mobile TV to Cellular Market
- 3.1 Worldwide Summary
- 3.1.1Definition
- 3.1.2 Risks
- 3.1.3 General Assumptions
- 3.2 Americas Market Summary
- 3.2.1 The United States of America
- 3.2.2 Rest of the Americas
- 3.3 Asia Market Summary
- 3.3.1 People's Republic of China
- 3.3.2 India
- 3.3.3 Japan
- 3.3.4 South Korea
- 3.3.5 Rest of Asia
- 3.5 Europe Market Summary
- 3.5.1 France
- 3.5.2 Germany
- 3.5.3 Italy
- 3.5.4 Spain
- 3.5.5 United Kingdom
- 3.5.6 Rest of Europe
- 3.6 Middle East and Africa Market Summary
Chapter 4 - Semiconductors in Mobile TV-enabled Handsets
- 4.0Introduction
- 4.1Tuners
- 4.1.1 Tuners for In-Car Terrestrial Broadcast Receivers
- 4.2 Demodulators
- 4.3Decryption and Decompression of Mobile TV Video
- 4.3.1Decryption and Conditional Access
- 4.3.2Decompression
- 4.4Forecast for Mobile TV Semiconductors
- 4.4.1Broadcast Standards Receivable by Device Type
- 4.4.2Chip Type and Die Integration
- 4.4.3Decryption and Decoding
- 4.4.4Important Notes Relating to Forecast
Chapter 5 - Mobile TV Business Models & Obstacles to Adoption
- 5.0 Introduction
- 5.1Mobile TV Business Models
- 5.1.1Mobile Network Operator-led Business Model
- 5.1.2 Independent Service Provider/Wholesale Business Model
- 5.1.3 Third Party-led Business Model
- 5.1.4 Variations of Business Models
- 5.2 Obstacles Facing the Mobile TV Industry
- 5.2.1 Spectrum Allocation Issues
- 5.2.2Content Uncertainties
- 5.2.3 Confusion Due to Too Many Options in Standards and Solutions
- 5.2.4 Questions Regarding Business Model
- 5.2.5 Advertising Uncertainties
- 5.2.6Poor User Experience
- 5.2.7Limits in Battery Technologies
- 5.2.8Device Size Constraints
- 5.2.9Cost Challenges
- Appendix 1 - Mobile TV in PMP & Automotive Segments
- Appendix 2 - Matrix of Broadcast Mobile TV Technology Companies
- Appendix 3 - Glossary of Terms
- Appendix 4 - List of Tables & Figures
List of Tables
- 1.1Currency Exchange Rates
- 3.1Worldwide Summary - Mobile TV-enabled Handsets
- 3.2 Worldwide Summary - Mobile TV-enabled Handset Revenues
- 3.3 Worldwide Summary - Mobile TV Subscribers
- 3.4 Worldwide Mobile TV-Enabled Handsets - by Country
- 3.5Worldwide Mobile TV-Enabled Handset Revenues - by Country
- 3.6Worldwide Mobile TV Subscribers - by Country
- 3.7Worldwide Cellular Network Based Mobile TV Handsets - by Country
- 3.8Worldwide Cellular Network Based Mobile TV Handset Revenues - by Country
- 3.9Worldwide Cellular Network Based Mobile TV Subscribers - by Country
- 3.10 Worldwide Broadcast Mobile TV Handsets - by Country
- 3.11Worldwide Broadcast Mobile TV Handset Revenues - by Country
- 3.12Worldwide Broadcast Mobile TV Subscribers - by Country
- 3.13Broadcast Mobile TV Trials and Deployments in the Americas
- 3.14Americas Summary - Mobile TV-Enabled Handsets
- 3.15Americas Summary - Mobile TV-Enabled Handset Revenues
- 3.16Americas Summary - Mobile TV Subscribers
- 3.17United States - Mobile TV-enabled Handsets
- 3.18United States - Mobile TV-enabled Handset Revenues
- 3.19United States - Mobile TV Subscribers
- 3.20Rest of Americas Region - Mobile TV-enabled Handsets
- 3.21Rest of Americas Region - Mobile TV-enabled Handset Revenues
- 3.22Rest of Americas Region - Mobile TV Subscribers
- 3.23Broadcast Mobile TV Trials and Deployments in Asia Pacific
- 3.24Asia Pacific Summary - Mobile TV-enabled Handsets
- 3.25Asia Pacific Summary - Mobile TV-enabled Handset Revenues
- 3.26Asia Pacific Summary - Mobile TV Subscribers
- 3.27China - Mobile TV-enabled Handsets
- 3.28China - Mobile TV-enabled Handset Revenues
- 3.29China - Mobile TV Subscribers
- 3.30India - Mobile TV-enabled Handsets
- 3.31India - Mobile TV-enabled Handset Revenues
- 3.32 India - Mobile TV Subscribers
- 3.33Japan - Mobile TV-enabled Handsets
- 3.34Japan - Mobile TV-enabled Handset Revenues
- 3.35Japan - Mobile TV Subscribers
- 3.36South Korea - Mobile TV-enabled Handsets
- 3.37South Korea - Mobile TV-enabled Handset Revenues
- 3.38South Korea - Mobile TV Subscribers
- 3.39Rest of Asia Pacific - Mobile TV-enabled Handsets
- 3.40Rest of Asia Pacific - Mobile TV-enabled Handset Revenues
- 3.41Rest of Asia Pacific - Mobile TV Subscribers
- 3.42Broadcast Mobile TV Trials and Deployments in Europe
- 3.43Europe Summary - Mobile TV-enabled Handsets
- 3.44Europe Summary - Mobile TV-enabled Handset Revenues
- 3.45Europe Summary - Mobile TV Subscribers
- 3.46France - Mobile TV-enabled Handsets
- 3.47France - Mobile TV-enabled Handset Revenues
- 3.48France - Mobile TV Subscribers
- 3.49Germany - Mobile TV-enabled Handsets
- 3.50Germany - Mobile TV-enabled Handset Revenues
- 3.51Germany - Mobile TV Subscribers
- 3.52Italy - Mobile TV-enabled Handsets
- 3.53Italy - Mobile TV-enabled Handset Revenues
- 3.54Italy - Mobile TV Subscribers
- 3.55Spain - Mobile TV-enabled Handsets
- 3.56Spain - Mobile TV-enabled Handset Revenues
- 3.57Spain - Mobile TV Subscribers
- 3.58United Kingdom - Mobile TV-enabled Handsets
- 3.59United Kingdom - Mobile TV-enabled Handset Revenues
- 3.60United Kingdom - Mobile TV Subscribers
- 3.61Rest of Europe - Mobile TV-enabled Handsets
- 3.62Rest of Europe - Mobile TV-enabled Handset Revenues
- 3.63Rest of Europe - Mobile TV Subscribers
- 3.64Broadcast Mobile TV Trials and Deployments in the Middle East & Africa
- 3.65Middle East and Africa - Mobile TV-enabled Handsets
- 3.66Middle East and Africa - Mobile TV-enabled Handset Revenues
- 3.67Middle East and Africa - Mobile TV Subscribers
- 4.1Overview of Mobile TV Tuner Offerings
- 4.2Overview of Mobile TV Demodulator Offerings
- 4.3Standards Covered in Forecasts
- 4.4IC Chip Type Present in Different Die Integration Paths
- 4.5Worldwide - Mobile TV ICs in Handsets
- 4.6Worldwide - DVB-H ICs in Handsets
- 4.7Worldwide - ISDB-T ICs in Handsets
- 4.8Worldwide - T-DMB / DAB-IP ICs in Handsets
- 4.9Worldwide - FLO ICs in Handsets
- 4.10Worldwide - Satellite (including S-DMB) ICs in Handsets
- 4.11Worldwide - Other (including multi-standard) ICs in Handsets
- 4.12Americas - Mobile TV ICs in Handsets
- 4.13Americas - DVB-H ICs in Handsets
- 4.14Americas - ISDB-T ICs in Handsets
- 4.15Americas - T-DMB / DAB-IP ICs in Handsets
- 4.16Americas - FLO ICs in Handsets
- 4.17Americas - Satellite (including S-DMB) ICs in Handsets
- 4.18Americas - Other (including multi-standard) ICs in Handsets
- 4.19Asia Pacific - Mobile TV ICs in Handsets
- 4.20Asia Pacific - DVB-H ICs in Handsets
- 4.21Asia Pacific - ISDB-T ICs in Handsets
- 4.22Asia Pacific - T-DMB / DAB-IP ICs in Handsets
- 4.23Asia Pacific - FLO ICs in Handsets
- 4.24Asia Pacific - Satellite (including S-DMB) ICs in Handsets
- 4.25Asia Pacific - Other (including multi-standard) ICs in Handsets
- 4.26EMEA - Mobile TV ICs in Handsets
- 4.27EMEA - DVB-H ICs in Handsets
- 4.28EMEA - ISDB-T ICs in Handsets
- 4.29EMEA - T-DMB / DAB-IP ICs in Handsets
- 4.30EMEA - FLO ICs in Handsets
- 4.31EMEA - Satellite (including S-DMB) ICs in Handsets
- 4.32EMEA - Other (including multi-standard) ICs in Handsets
- A1.1 Worldwide - Mobile TV-enabled PMPs
- A1.2 Americas - Mobile TV-enabled PMPs
- A1.3 Asia Pacific - Mobile TV-enabled PMPs
- A1.4 EMEA - Mobile TV-enabled PMPs
- A1.5Worldwide - Mobile TV-enabled In-car Systems
- A1.6Americas - Mobile TV-enabled In-car Systems
- A1.7Asia Pacific - Mobile TV-enabled In-car Systems
- A1.8EMEA - Mobile TV-enabled In-car Systems
- A1.9Worldwide - Mobile TV ICs in PMPs
- A1.10Worldwide - ATSC ICs in PMPs
- A1.11Worldwide - DVB-H ICs in PMPs
- A1.12Worldwide - DVB-T ICs in PMPs
- A1.13Worldwide - ISDB-T ICs in PMPs
- A1.14Worldwide - T-DMB / DAB-IP ICs in PMPs
- A1.15Worldwide - FLO ICs in PMPs
- A1.16Worldwide - Satellite (including S-DMB) ICs in PMPs
- A1.17Worldwide - Other (including multi-standard) ICs in PMPs
- A1.18Americas - Mobile TV ICs in PMPs
- A1.19Americas - ATSC ICs in PMPs
- A1.20Americas - DVB-H ICs in PMPs
- A1.21Americas - DVB-T ICs in PMPs
- A1.22Americas - ISDB-T ICs in PMPs
- A1.23Americas - T-DMB / DAB-IP ICs in PMPs
- A1.24Americas - FLO ICs in PMPs
- A1.25Americas - Satellite (including S-DMB) ICs in PMPs
- A1.26Americas - Other (including multi-standard) ICs in PMPs
- A1.27Asia Pacific - Mobile TV ICs in PMPs
- A1.28Asia Pacific - ATSC ICs in PMPs
- A1.29Asia Pacific - DVB-H ICs in PMPs
- A1.30Asia Pacific - DVB-T ICs in PMPs
- A1.31Asia Pacific - ISDB-T ICs in PMPs
- A1.32Asia Pacific - T-DMB / DAB-IP ICs in PMPs
- A1.33Asia Pacific - FLO ICs in PMPs
- A1.34Asia Pacific - Satellite (including S-DMB) ICs in PMPs
- A1.35Asia Pacific - Other (including multi-standard) ICs in PMPs
- A1.36EMEA - Mobile TV ICs in PMPs
- A1.37EMEA - ATSC ICs in PMPs
- A1.38EMEA - DVB-H ICs in PMPs
- A1.39EMEA - DVB-T ICs in PMPs
- A1.40EMEA - ISDB-T ICs in PMPs
- A1.41EMEA - T-DMB / DAB-IP ICs in PMPs
- A1.42EMEA - FLO ICs in PMPs
- A1.43EMEA - Satellite (including S-DMB) ICs in PMPs
- A1.44EMEA - Other (including multi-standard) ICs in PMPs
- A1.45Worldwide - Mobile TV ICs in Car Systems
- A1.46Worldwide - ATSC ICs in Car Systems
- A1.47Worldwide - DVB-H ICs in Car Systems
- A1.48Worldwide - DVB-T ICs in Car Systems
- A1.49Worldwide - ISDB-T ICs in Car Systems
- A1.50Worldwide - T-DMB / DAB-IP ICs in Car Systems
- A1.51Worldwide - FLO ICs in Car Systems
- A1.52Worldwide - Satellite (including S-DMB) ICs in Car Systems
- A1.53Worldwide - Other (including multi-standard) ICs in Car Systems
- A1.54Americas - Mobile TV ICs in Car Systems
- A1.55Americas - ATSC ICs in Car Systems
- A1.56Americas - DVB-H ICs in Car Systems
- A1.57Americas - DVB-T ICs in Car Systems
- A1.58Americas - ISDB-T ICs in Car Systems
- A1.59Americas - T-DMB / DAB-IP ICs in Car Systems
- A1.60Americas - FLO ICs in Car Systems
- A1.61Americas - Satellite (including S-DMB) ICs in Car Systems
- A1.62Americas - Other (including multi-standard) ICs in Car Systems
- A1.63Asia Pacific - Mobile TV ICs in Car Systems
- A1.64Asia Pacific - ATSC ICs in Car Systems
- A1.65Asia Pacific - DVB-H ICs in Car Systems
- A1.66Asia Pacific - DVB-T ICs in Car Systems
- A1.67Asia Pacific - ISDB-T ICs in Car Systems
- A1.68Asia Pacific - T-DMB / DAB-IP ICs in Car Systems
- A1.69Asia Pacific - FLO ICs in Car Systems
- A1.70Asia Pacific - Satellite (including S-DMB) ICs in Car Systems
- A1.71Asia Pacific - Other (including multi-standard) ICs in Car Systems
- A1.72EMEA - Mobile TV ICs in Car Systems
- A1.73EMEA - ATSC ICs in Car Systems
- A1.74EMEA - DVB-H ICs in Car Systems
- A1.75EMEA - DVB-T ICs in Car Systems
- A1.76EMEA - ISDB-T ICs in Car Systems
- A1.77EMEA - T-DMB / DAB-IP ICs in Car Systems
- A1.78EMEA - FLO ICs in Car Systems
- A1.79EMEA - Satellite (including S-DMB) ICs in Car Systems
- A1.80EMEA - Other (including multi-standard) ICs in Car Systems
- A2.1Broadcast Mobile TV Technology Companies
List of Figures
- ES.1WW Share of Mobile TV-enabled Cellular Handsets
- ES.2WW Share of Mobile TV Cellular Subscribers
- 3.1WW Mobile TV-enabled Handsets Share by Standard to 2011
- 3.2WW Mobile TV-enabled Handset Revenues Share by Standard to 2011
- 3.3WW Mobile TV Subscribers Share by Standard to 2011
- 3.4WW Mobile TV-enabled Handsets by Standard to 2011
- 3.5WW Mobile TV-enabled Handsets Revenues by Standard to 2011
- 3.6WW Mobile TV Subscribers by Standard to 2011
- 3.7Mobile TV Handset Volume Share by Region to 2011
- 3.8Mobile TV Handset Revenues Share by Region to 2011
- 3.9Mobile TV Subscribers by Share Region to 2011
- 3.10Cellular Network Based Mobile TV Handset Volume Share by Region to 2011
- 3.11Cellular Network Based Mobile TV Handset Revenues Share by Region to
2011
- 3.12Cellular Network Based Mobile TV Subscribers Share by Region to 2011
- 3.13 Broadcast Mobile TV Handset Volume Share by Region to 2011
- 3.14Broadcast Mobile TV Handset Revenues Share by Region to 2011
- 3.15Broadcast Mobile TV Subscribers Share by Region to 2011
- 3.16Americas Mobile TV-enabled Handsets Share by Standard to 2011
- 3.17Americas Mobile TV-enabled Handset Revenues Share by Standard to 2011
- 3.18Americas Mobile TV Subscribers Share by Standard to 2011
- 3.19Asia Pacific Mobile TV-enabled Handsets Share by Standard to 2011
- 3.20Asia Pacific Mobile TV-enabled Handset Revenues Share by Standard to
2011
- 3.21Asia Pacific Mobile TV Subscribers Share by Standard to 2011
- 3.22Europe Mobile TV-enabled Handsets Share by Standard to 2011
- 3.23Europe Mobile TV-enabled Handset Revenues Share by Standard to 2011
- 3.24Europe Mobile TV Subscribers Share by Standard to 2011
- 3.25MEA Mobile TV-enabled Handsets Share by Standard to 2011
- 3.26MEA Mobile TV-enabled Handset Revenues Share by Standard to 2011
- 3.27MEA Mobile TV Subscribers Share by Standard to 2011
- 4.1Signal Path in a Demodulator
- 4.2WW Broadcast Mobile TV Handset ICs by Integration Path to 2011
- A1.1WW Mobile TV-enabled PMPs Share by Standard to 2011
- A1.2WW Mobile TV-enabled PMPs by Standard to 2011
- A1.3Mobile-TV Enabled PMPs Shipped by Region from to 2011
- A1.4Americas Mobile TV-enabled PMPs Share by Standard to 2011
- A1.5Americas Mobile TV-enabled PMPs by Standard to 2011
- A1.6Asia Pacific Mobile TV-enabled PMPs Share by Standard to 2011
- A1.7Asia Pacific Mobile TV-enabled PMPs by Standard to 2011
- A1.8EMEA Mobile TV-enabled PMPs Share by Standard to 2011
- A1.9EMEA Mobile TV-enabled PMPs by Standard to 2011
- A1.10WW Mobile TV-enabled In-Car Systems Share by Standard to 2011
- A1.11WW Mobile TV-enabled In-Car Systems by Standard to 2011
- A1.12Mobile-TV Enabled In-Car Systems Shipped by Region from to 2011
- A1.13Americas Mobile TV-enabled In-car Systems Share by Standard to 2011
- A1.14Americas Mobile TV-enabled In-car Systems by Standard to 2011
- A1.15Asia Pacific Mobile TV-enabled In-car Systems Share by Standard to
2011
- A1.16Asia Pacific Mobile TV-enabled In-car Systems by Standard to 2011
- A1.17EMEA Mobile TV-enabled In-car Systems Share by Standard to 2011
- A1.18EMEA Mobile TV-enabled In-car Systems by Standard to 2011
- A1.19WW Broadcast Mobile TV PMP ICs by Integration Path to 2011
- A1.20WW Broadcast Mobile TV In-car System ICs by Integration Path to 2011
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