The Worldwide Market for GNSS/GPS-enabled Portable Devices - 2007 Edition

SUMMARY

Description

This report is designed to provide an objective viewpoint on seven portable types (cellular, PDA, PND, Laptop, Digital Camera, Recreational and PMP), providing an objective analysis on the possible drivers and barriers to the uptake of GPS in each segment and possible reciprocal impact among the different segments.

This includes:

• GPS device prices have been falling and are forecast to keep falling during the whole forecast period.
• GPS is an effective way of differentiating from competitors and maintaining a premium price.

Barriers:

• Good user experience must be guaranteed and indoor performance must be enhanced especially for those segments that cannot rely on network support.
• Integration of different functions must not make devices harder to use. Ease of use is essential for high-volume uptake of GPS technology.

A quantitative analysis, with forecasts split by portable type and seven geographic regions (Worldwide, Europe, Asia, America and MEA), is present in the report.

Main findings in the report are:

Total shipments are forecast to grow from an estimated 103 million units shipped in 2006 (mainly to CDMA cellular handsets in the US, Japan and South Korea) to about 520 million in 2011.

TABLE OF CONTENTS

Executive Summary

Chapter 1 - Introduction, Scope & Methodology

• 1.0 Introduction
• 1.1 Scope
  • 1.1.1Definition
  • 1.1.2 Quantitative Analysis
  • 1.1.3 Objectives
  • 1.1.4 Report Content
• 1.2 Methodology
  • 1.2.1 Information Sources

Chapter 2 - Technology Review

• 2.0 IntroductionError! Bookmark not defined.
• 2.1 Hardware-based Solutions
  • 2.1.1 Size
  • 2.1.2 Accuracy/Sensitivity
  • 2.1.3 Reducing Cost
  • 2.1.4 Reducing TTFF
  • 2.1.5 Reduced Power Consumption
• 2.2 Software-based Design
• 2.3 GNSS Technologies

Chapter 3 - Market Forecast and Analysis

• 3.0 Introduction
• 3.1 Worldwide Market
  • 3.1.1 American Market
  • 3.1.2 Asian Market
  • 3.1.3 European Market
  • 3.1.4 Middle East and Africa Market
• 3.2 Vertical Market
  • 3.2.1 Cellular
  • 3.2.2 PDA
  • 3.2.3 PND
  • 3.2.4 Laptop
  • 3.2.5 Digital Camera
  • 3.2.6 Recreational
  • 3.2.7 PMP
• 3.3 Average Selling Price
• 3.4 Location Based Services

Chapter 3 Tables

• 3.1 Worldwide Shipments - GNSS-enabled Portables Split by Product Type
• 3.2 Worldwide - Revenues Split by Product Type
• 3.3 America - Shipments Split by Product Type
• 3.4 America - Revenues Split by Product Type
• 3.5 Asia - Shipments Split by Product Type
• 3.6 Asia - Revenues Split by Product Type
• 3.7 Europe - Shipments Split by Product Type
• 3.8 Europe - Revenues Split by Product Type
• 3.9 MEA - Shipments Split by Product Type
• 3.10 MEA - Revenues Split by Product Type
• 3.11 Cellular - Shipments Split by Geographic Area
• 3.12 Cellular - Revenues Split by Geographic Area
• 3.13 PDA - Shipments Split by Geographic Area
• 3.14 PDA - Revenues Split by Geographic Are
• 3.15 PND - Shipments Split by Geographic Area
• 3.16 PND - Revenues Split by Geographic Area
• 3.17 Laptop - Shipments Split by Geographic Area
• 3.18 Laptop - Revenues Split by Geographic Area
• 3.19 Digital Camera - Shipments Split by Geographic Area
• 3.20 Digital Camera - Revenues Split by Geographic Area
• 3.21 Recreational - Shipments Split by Geographic Area
• 3.22 Recreational - Revenues Split by Geographic Area
• 3.23 PMP - Shipments Split by Geographic Area
• 3.24 PMP - Revenues Split by Geographic Area
• 3.25 Average Selling Price

Chapter 4 - Competitive Environment and Market Shares

• 4.0 Introduction
• 4.1 Mergers & Acquisitions
• 4.2 Worldwide Market Shares
• 4.3 Company Profile
  • 4.3.1Atmel Corporation
  • 4.3.2 Centrality
  • 4.3.3 CSR
  • 4.3.4 eRide Inc
  • 4.3.5 Freescale Semiconductor, Inc.
  • 4.3.6 Fujitsu Limited
  • 4.3.7 Global Locate, Inc.
  • 4.3.8 GloNav, Inc.
  • 4.3.9 Infineon Technologies AG
  • 4.3.10 Maxim Integrated Products, Inc.
  • 4.3.11 Mediatek, Inc.
  • 4.3.12 NemeriX SA
  • 4.3.13 NXP
  • 4.3.14 Qualcomm Incorporated
  • 4.3.15 RF Micro Devices
  • 4.3.16 Siemens AG
  • 4.2.17 SiGe Semiconductor, Inc.
  • 4.3.18 SiRF Technology, Inc.
  • 4.3.19 Texas Instruments Inc.
  • 4.3.20 Trimble Navigation Limited
  • 4.3.21 u-blox AG

Chapter 4 Tables

• 4.1 Estimated Market Shares in the Worldwide Market for GNSS in Portable Devices in 2006
• 4.2 Estimated Market Shares in Western Europe for PND Suppliers in 2006
• 4.3 Estimated Market Shares in North America for PND Suppliers in 2006
• 4.4 Estimated Market Shares Worldwide for Recreational Suppliers in 2006