Mobile Payment Markets: Contactless NFC 2008-2013

SUMMARY

Overview

This focused report provides the most up to date view of the contactless Near Field Communication (NFC) mobile payments market and includes a six year forecasting suite offering, vendors, service providers, credit card companies, banks and financial institutions with all the vital data and analysis they need to maximise revenues in this vibrant sub-sector.

The report investigates the current state of the NFC mobile payments market and the forecast suite provides market projections for shipment of NFC enabled devices as well as NFC devices in use for payments, NFC transactions traffic and NFC transaction value up until 2013.

The Mobile Payment Markets series is now available to purchase as a series please call 441256 830002 for more details.

Key Questions the report answers:

• How many NFC enabled devices will be shipped over the next five years?
• How many mobile users will pay with their NFC mobiles over the next five years?
• Which will be the leading regions in the market in 2013?
• What are the new service possibilities with NFC?
• What will be the size of overall NFC transaction values?
• How much will NFC users spend on their NFC phones in future?
• What are the trends, drivers and constraints affecting the development of the market?

Key Benefits:

• A unique source of research and analysis for the NFC mobile payments marketplace including technologies, market characteristics and forecasts.
• Practical analysis of emerging opportunities for vendors & operators.
• Unique insights: includes interviews with leading players who have significant experience in the NFC mobile payments market
• Benefit from fresh thinking and intelligent market assessment.

TABLE OF CONTENTS

Glossary

1. Mobile Commerce & Mobile Payments Market Trends

• 1.1 Introduction
• 1.2 Market Trends
  • 1.2.1 Tellabs Interview
    • Figure 1.1: Tellabs Mobile Backhaul Solution
  • 1.2.2 Bango Interview
    • Figure 1.2: Bango Analytics User Data Snapshot
  • 1.3 Market Drivers and Constraints
    • Figure 1.3: Mobile Payments: Summary of Market Drivers & Constraints
  • 1.3.1 Drivers
    • i. User Demand
    • ii. Increase in ARPU
    • iii. Increase in Retail Basket Size
    • iv. Real Alternative to Cash
    • v. First-time Access to Payments for Many in the Developing World
    • vi. Lower Churn for Mobile Operators
    • vii. Increase in International Money Transfers to Developing Countries
    • viii. Increased Demand for Smartphones
    • ix. Quicker than Cash at Point of Sale (POS)
  • 1.3.2 Constraints
    • i. Availability of Capable Handsets
    • ii. User Experience
    • iii. Lack of Clear Business Model
    • iv. Resistance from Banks
    • v. Lack of Global Technology Standards
    • vi. Financial Regulations & Legislation
    • vii. Support Issues
    • viii. Transactions Costs for the Retailer

2. Mobile Payments: Market Structure

• 2.1 Introduction
• 2.2 Definition
  • Figure 2.1: mCommerce Payment Process
• 2.3 Segmentation
  • 2.3.1 Top level Segments
  • 2.3.2 Sub-segments
• 2.4 Classification of Payment Schemes
  • Table 2.1: Mobile Payment Classification
  • 2.4.1 Remote Mobile Payment
    • i. Mobile Phone Bill - “direct to bill” (D2B)Payment
    • ii. Premium Rate SMS(PRSMS) - Digital Goods
    • iii. Online-Payment for the Mobile Web & WAP Billing
    • iv. SMS Payment-Mobile Wallet and Account Based Payment
    • Figure 2.2:PayPal Mobile “Text To Buy”
    • v. Person-to-Person (P2P) Payment
    • vi. Remote Physical/ Mobile Web & WAP billing
  • 2.4.2 Point of Sale Mobile Payment
• 2.5 On Deck & Off Deck

3. Text & PIN and Bluetooth: Applications, Services and Solutions

• 3.1 Introduction
• 3.2 Text & PIN
  • 3.2.1 Introduction
  • 3.2.2 Drivers
  • 3.2.3 Constraints
  • 3.2.4 Applications & Services Examples
  • a. Vending machines
    • Figure 3.1: Mobile Payment Enabled Coca-Cola Vending Machine
    • Figure 3.3: Mobile Vending Transactions Growth
  • b. Car Parking
    • Figure 3.3: SMS Text Based Payment for Car Parking
    • Figure 3.4: TXT-a-Park™ In Operation in Wellington, New Zealand
  • c. Shopping
• 3.3 Bluetooth
  • 3.3.1 ROLLCO MM Interview
    • Figure 3.5 ROLLPAY solution

4. NFC & FeliCa Payments: Applications & Services

• 4.1 Introduction
• 4.2. Near Field Communication (NFC)
  • 4.2.1 Technology
    • Figure 4.1: Typical NFC Implementation
  • 4.2.2 Uses
    • Figure 4.2: Oyster Card Using MIFARE Technology
    • Figure 4.3: Uses of NFC
  • 4.2.3 Security
• 4.3 FeliCa
  • 4.3.1 Introduction
  • 4.3.2 Standards & Specification
    • Figure 4.4: Sony FeliCa IC Card and Reader/Writer
  • 4.3.3 Security
    • Figure 4.5: Sony FeliCa Security Features
    • Figure 4.6: FeliCa Networks Platform Management
    • Figure 4.7: Uses of FeliCa
• 4.4 Contactless Drivers
  • 4.4.1 Efficient Transactions
  • 4.4.2 Infrastructure Availability
  • 4.4.3 Success Stories
  • 4.4.4 Future Service Enhancements
• 4.5 Contactless Constraints
  • 4.5.1 Business Model
  • 4.5.2 Where are the Handsets?
  • 4.5.3 Ecosystem Incentivisation
• 4.6 Applications and Services Examples
  • 4.6.1 Global
    • i. GSM Association Interview
      • Figure 4.8: PBM Purchasing Process
      • Figure 4.9: PBM Ecosystem
  • 4.6.2 North America
    • Figure 4.10: Contactless Acceptance at U.S. Merchants-June 30, 2007
    • Figure 4.11: Visa pay Wave Payment Options
  • 4.6.3 Western Europe
    • i. Overview
      • Figure 4.12: mobilkom Austria: Buying Train Tickets
    • ii. Logica Interview
    • iii. O2 UK Interview
      • London Fashion Week February 2008
      • O2 Wireless Festival 2007
    • iv. Italy
    • v. France
    • vi. Western Europe: Norway
  • 4.6.4 Far East & China
    • i. NTT DoCoMo
      • Figure 4.12: NTT DoCoMo Osaifu-Keitai e-wallet Handset Services
    • ii. SK Telecom
  • 4.6.5 Rest of Asia Pacific
  • 4.6.6 Africa and Middle East

5. NFC Vendor Solutions

• 5.1 Innovision Interview
  • Figure 5.1: Topaz Tag
• 5.2 NXP Interview
• 5.3 INSIDE Contactless Interview
• 5.4 Vivotech Interview
  • Figure 5.2: NFC-enabled Nokia 3220 Making a Contactless Transaction

6. Market Forecasts: NFC Payments

• 6.1 Introduction
• 6.2 Methodology
  • 6.2.1 Approach and Assumptions
  • 6.2.2 Geographical Splits
• 6.3 Mobile Subscriber Forecast
• 6.4 Mobile Device Shipment Forecast
  • Figure 6.3: Mobile Device Shipment (m) Regional Forecast Comparison 2008 & 2013
  • Figure 6.4: Mobile Device Forecast Mix Comparison (%) Split by Churn & Growth 2008 & 2013
• 6.5 NFC Device Shipment Forecast
  • Figure 6.5: NFC Devices (% of what Shipments) Regional Forecast 2008-2013
  • Table 6.3: NFC Devices (% of What Shipments) Regional Forecast 2008-2013
  • Figure 6.6: NFC Device Shipment Forecast (m) Regional Forecast 2008-2013
  • Table 6.4: NFC Device Shipment Forecast (m) Regional Forecast 2008-2013
  • Figure 6.7: Total Number of Mobile Users (m) Having NFC Devices Regional Forecast 2008-2013
  • Table 6.5: Total Number of Mobile Users (m) Having NFC Devices Regional Forecast 2008-2013
• 6.6 NFC Devices in Use for Payments
  • Figure 6.8: % of NFC Phones In Use For Payments Regional Forecast 2008-2013
  • Table 6.6: % of NFC Phones In Use For Payments Regional Forecast 2008-2013
  • Figure 6.8: NFC Phones In Use For Payments (m) Regional Forecast 2008-2013
  • Table 6.7: NFC Phones In Use For Payments (m) Regional Forecast 2008-2013
  • Figure 6.9: NFC Phones In Use For Payments: Regional Comparison 2008 & 2013 (% )
  • Figure 6.10: NFC Phones In Use For Payments as % of All Mobile Users. Regional Forecast 2008-2013
  • Table 6.8: NFC Phones In Use For Payments as % of All Mobile Users. Regional Forecast 2008-2013
• 6.7 NFC Transactions Traffic
  • Figure 6.11: Average number of NFC transactions per user p.a. Regional Forecast 2008-2013
  • Table 6.9: Average number of NFC transactions per user p.a. Regional Forecast 2008-2013
  • Figure 6.12: Total Number of NFC Transactions (m) p.a. Regional Forecast 2008-2013
  • Table 6.10: Total Number of NFC Transactions (m) p.a. Regional Forecast 2008-2013
• 6.8 NFC Transaction Value
  • Figure 6.13: Average Value of NFC Transactions ($) Regional Forecast 2008-2013
  • Table 6.11: Average Value of NFC Transactions ($) Regional Forecast 2008-2013
  • Figure 6.14: Total Value of NFC Transactions ($m) Regional Forecast 2008-2013
  • Table 6.12: Total Value of NFC Transactions ($m) Regional Forecast 2008-2013
  • Figure 6.15: Average Value of NFC Transactions per User ($) p.a. Regional Forecast 2008-2013
  • Table 6.13: Average Value of NFC Transactions ($) per User p.a. Regional Forecast 2008-2013

7. Standards & Forums

• 7.1 Introduction
  • 7.1.1 Who is Doing What?
    • Table 7.1: Overview of Selected Forum Activity
• 7.2 ETSI
  • 7.2.1 Members
• 7.3 The GSM Association
  • 7.3.1 Pay-Buy-Mobile
  • 7.3.2 Mobile Money Transfer
  • 7.3.3 Members
• 7.4 International Organisation for Standards (ISO)
  • 7.4.1 Members
• 7.5 Mobey Forum
  • 7.5.1 Members
• 7.6 Mobile Payment Forum
  • 7.6.1 Members
• 7.7 NFC Forum
  • 7.7.1 Members
• 7.8 Open Mobile Alliance (OMA )
  • 7.8.1 Members
• 7.9 EMVCo
• 7.10 European Payments Council
• 7.11 Smart C ard Alliance
  • 7.11.1 Members
• 7.12 Further Organisations