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SUMMARY
In this, the third workwear sector report from just-style, we take a fresh
look at the maturing and changing environment of the workwear market around
the world. A strong theme of this report is that the definition of workwear is
'blurring'. It has lost the clear product, channel to market, and industry
user definitions that made it easy to analyse. The supply chain, which was
once also straightforward, is no longer so.
Across the world, we have seen small growth in the market in terms of dollar
value, garment units and numbers of wearers for both workwear and corporate
wear, and this is set to continue.
In US dollars at wholesale values, the world market for workwear is estimated
at US$4,322m for 2007. It forms part of the wider corporate wear market, which
was estimated to be worth US$9,513m last year. By 2014, the world market for
workwear is forecast to reach US$4,558m, with the overall corporate wear
market set to rise to US$9,918m.
This latest study of the market provides a comprehensive overview of the
sector, including the history and evolution of the market, strategies of the
key companies, buying behaviours and scenarios, and global and regional market
estimates for value, consumption and garment production to 2014.
TABLE OF CONTENTS
Chapter 1 Executive summary
- What we wear at work
- The blurring of the market
- Workwear market approaches
- Wholesale workwear market by value, 2007
- Workwear and corporate wear market history, 2004-2007
- The current world and regional workwear markets, 2007
- World and regional market forecasts to 2014
- Regional markets for workwear, 2014
- Workwear garment production estimates
- Potential company strategies
- Specific company strategies
Chapter 2 Introduction
- What we wear at work
- Report coverage
Chapter 3 The blurring of the market
- The disintegration of the supply chain
- Product definitions
- Channels to market definitions
- Channel sales for workwear
- 25 potential product/channel approaches
Chapter 4 The value of the workwear market
- Market sources and methodology
- The global workwear market at wholesale
- The value added chain for a garment
Chapter 5 Global and regional market estimates
- Workwear market history, 2004-2007
- The current workwear world and regional markets, 2007
- The wearer population
- Spend (in US dollars) and garments given per adult employed per year
- The classic workwear consumption and market size calculation
- Regional percentage share of the world market
- World and regional market forecasts to 2014
- World corporate wear, 2014
- World workwear, 2014
- Regional markets for workwear, 2014
- Workwear US dollar and garment unit growth
- Percentages of wearers of workwear and corporate wear by region, compared
with total adults employed
- Regional market values, volumes and percentage shares, 2014
- The overall workwear market timeline, 2004-2014
Chapter 6 Workwear garment production estimates for 2007
- Western Europe
- North America
- Eastern Europe
- Indian Sub-continent
- Southeast Asia
- China
- Russia and the 'Stans'
- Japan and Korea
- Latin America
- Rest of the world
Chapter 7 Potential company strategies
Chapter 8 The maturing of the market
- Workwear history
- The five phases theory
- The Introduction phase
- The Growth phase
- The Maturity phase
- Decline
- Where to from here? Death or resurrection? Generic strategies for the
future
- Extending the life of the product
Chapter 9 How people buy
- Customers for workwear
- The image map
- Direct sale to a garment maker
- Sale to a wholesaler/importer
- Sale to a workwear brand
- Sale to a mail order catalogue
- Sale to a managing agent
- Sale to a garment rental company
- Sale to an end-user specifier
- A simplified conclusion to a complex decision process flow
Chapter 10 Specific company strategies
- Cintas (US)
- Kwintet (Scandinavia)
- Johnson Service Group (UK)
- Alexandra (UK)
- Klopman (Italy)
List of figures
- Figure 1: Phases of the workwear life cycle
- Figure 2: The long tail theory
- Figure 3: Image map of how people buy. The decision flow and fabric flow
List of tables
- Table 1: Corporate wear product definitions
- Table 2: Corporate wear channels to market
- Table 3: 25 potential product/channel approaches
- Table 4: International currency exchange rates as of 23 April 2008
- Table 5: World market for workwear within corporate wear, 2007
- Table 6: The value-added chain, for a representative garment (boilersuit)
and in total (US$ and %)
- Table 7: World market for workwear within corporate wear, 2004 and 2007
- Table 8: Percentage of wearers of workwear and corporate wear by region
within total number of adults employed, 2007
- Table 9: Market value and volume for workwear and corporate wear by region
compared with total adults employed, 2007
- Table 10: Calculation of the number of garments and wholesale US dollar
value of the market, 2007
- Table 11: Regional percentage share of the world market for workwear and
corporate wear by market value and volume, 2007
- Table 12: World market for corporate wear, growth between 2007 and 2014
- Table 13: World market growth for workwear by region, between 2007 and 2014
- Table 14: Percentage of wearers of workwear and corporate wear by region
within total number of adults employed, 2014
- Table 15: Regional percentage share of the world market for workwear and
corporate wear by market value and volume, 2014
- Table 16: World corporate wear and workwear market by region, by value and
volume, 2005-2014 (US$m and m units)
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