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SUMMARY
Beijing Union Mobile Pay (UMPay) is the largest mobile payment service
provider in China, the largest single mobile phone market in the world. Since
established in 2003, UMPay has been making steady progresses in rolling out
various mobile payment services covering and growing its user base. Mercator
examines UMPay's case especially in the aspect of how it has handled
challenges from regulation, consumer behaviors, signing up merchants, and
technology infrastructure, among others. A brief introduction and an outlook
of the mobile payment market in China are also provided.
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