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SUMMARY
Since 2004, NTT DoCoMo, the largest mobile carrier in Japan, has been
operating a proximity mobile commerce platform that offers a variety of
functions including, but not limited to, card payments. This note takes a
close look at the platform; believed to be the world's most comprehensive
proximity mobile system.
This is a Mercator Advisory Group Note and is available through a membership
services relationship. It is also available for one-off purchase.
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