Vodafone's 3G Strategy -- Estimated Network, Handset and Service Plans

SUMMARY

Mobile operators with some of the most highly respected track records in the industry have struggled whenfaced with the challenge of launching 3G. Creator of the mobile data success story that is i-mode, NTT DoCoMostruggled to attract sufficient customers to their FOMA 3G service for almost 18 months after its launch.Hutchison Whampoa, the creative and financial force behind Orange, has had massive problems with its nextgeneration mobile business, 3. In almost every area of the business from network to handsets to customer careHutchison are struggling attract customers onto their 3G networks despite its heavily discounted tariffstrategy.

Step forward Vodafone, with a global customer base of 130 million, the world's largest multinationaloperator is mere months away from the launch of its multi billion pound 3G investment. Will Vodafone falter asdid Hutchison and NTT? Or will they come to market with the most complete and robust 3G launch service in theworld to date. We feel the latter stands a very good chance of happening, find out why...

In this executive industry briefing, "Vodafone's 3G Strategy - Estimated Network, Handset and ServicePlans", Mako Analysis unfolds the Vodafone 3G strategy mystery and provides our best estimates of whatVodafone will bring to the table in terms of network capability, functionality of the handset range and whichservices will be deployed to "WOW" its customers.

• Discover, When Vodafone will be launching commercial a 3G service, broken down into estimates of itstier one European operating businesses
• What kind of data speeds will consumers in each European property be exposed too and in proportion ofthe network?
• Which handsets will Vodafone be ranging and what will their specifications be?
• How will Vodafone leverage its branded content deals to provide compelling services to the end consumer?
• Why will business users see Vodafone as the most obvious choice for 3G and how will the VodafoneBusiness "Dashboard" help?

All of these questions and many more are covered in detail in this report making it the most comprehensiveview of Vodafone\'s 3G strategy available on the market.

TABLE OF CONTENTS

Executive Summary

• Network
• Handsets
• Services

Network

• Launch Timings

Vodafone's 3G Trial Activity

• Business Trial
• Business User Trial Highlights
• Consumer Trial
• Samsung (model number removed): Weapon of Choice
• Expanding the Trial

Vodafone's Expected 3G Launch Timings

• Hard Commercial Launch: Business
• Hard Commercial Launch: Consumer
• 2 Stage Pan European Launch

Vodafone's Estimated European 3G Network Specifications

• Germany
  • Estimated Network Coverage at Launch:
  • Estimated Network Speed:
  • Launch Quality:
• UK
  • Estimated Network Coverage at Launch:
  • Estimated Network Speed:
  • Launch Quality:
• Spain
  • Estimated Network Coverage at Launch:
  • Estimated Network Speed:
  • Launch Quality:
• Italy
  • Estimated Network Coverage at Launch:
  • Estimated Network Speed:
  • Launch Quality:

Handsets

• Power of Local Knowledge
• Selection Criteria
• Handset Strength and Depth
• Expected Handset Lineup
  • Sanyo (Model Numbers removed)
  • LG (Model Numbers removed)
  • Sharp (Model Numbers removed)
  • Samsung (Model Numbers removed)
  • Nokia (Model Numbers removed)

Vodafone 3G Services

• Consumer Services
• Business Services