SMS Revenue and Traffic Boosting Strategies

SUMMARY

An Engineering Tool That Become a Phenomenon

From its humble beginnings as a network engineering tool, SMS has come a long way with literally billionsof messages being sent per day all over the world. It would have been impossible to envisage the potential ofa mere 164 characters sent from one mobile to another a few years ago but today SMS is used for a vastplethora of services as well as a simple communications medium.

SMS Growth Leveling?

While SMS has had a truly meteoric rise to fame its previously unstoppable growth now seems to be levelingoff as demonstrated by traffic levels in its most developed markets such as the UK and Germany. If this isreally the beginning of the end for unaided SMS growth and if so what response action should the wirelesscommunity take? Sadly the current response seems to be less than forthcoming, as many players have mistakenlyconcluded that it is the end of an era and have resolved to merely cut prices.

Realistic Solutions

As such, Mako Analysis has produced a series of strategies and tactics that are designed to combat thisflattening of person to person SMS traffic. Why wait for non SMS data services to take off when the SMS marketstill has plenty of potential for growth even in its most developed markets?

SMS Revenue and Traffic Boosting Strategies has been produced specifically to combat this slow down as werecognise the importance of continued SMS revenue growth to the wireless industry today. The report detailsrealistic and achievable methods of significantly increasing SMS traffic in the operator environment withoutsacrificing revenues.

From integrating complimentary technologies to vastly increase the destinations SMS messages can bedelivered, to deploying easy to understand pricing systems that actively encourage consumers to increase SMSbill spend, this report is a must read for anyone who has a vested interest in seeing the SMS market continueto grow.

To discover how you can move from merely observing traffic levels to actively evolving your domestic SMSmarket into the 2nd phase of its growth cycle, order SMS Revenue and Traffic Boosting Strategies today andreinvigorate your SMS traffic levels and revenues.

TABLE OF CONTENTS

Introduction

• Voice Revenue Falling - Data Bucks the Trend?
• Non SMS Data Revenue Well Below Forecasts
• SMS Still has Plenty of Growth Potential

SMS Guides

• Online
• Newspapers & Magazines
• Products & Services
• SMS Demonstrations
• In the Box at Purchase
• POS (Point of Sale) Demo
• A Joint Effort

TMS (Total Messaging Service)

• What is TMS?
• Content detail withheld, contact us for more information
• Content detail withheld, contact us for more information
• Content detail withheld, contact us for more information
• Why TMS (Total Messaging Service)?

SMS Pricing

• On Net Pricing
• Time Sensitive Pricing
• Price Stepping
• Bundle Pricing

Enterprise SMS

• Content detail withheld, contact us for more information
• SMS Office System Integration

Handset Issues

• Handset SMS User Interface
• T9 Predictive Text Usage

International SMS

• International SMS

Free SMS Trials

• Content detail withheld, contact us for more information
• Content detail withheld, contact us for more information

Targeting Active Users

• Seeding Decision Makers

Miscellaneous

• Intelligent TV show Voting
• Inter-technology SMS