Java Gaming Strategies for Wireless

SUMMARY

Java Gaming: An Unexpected Mobile Success

Mobile Java Gaming was initially dismissed by many in the wireless industry as a niche service that willonly be used by a relatively small section of the consuming public. Its unexpected success in the majority ofmarkets has forced something of a rethink however as it has overtaken the widely touted "saviour" ofmobile data revenue growth, MMS.

Hasty Deployment has Generated Problems

Due to the relative hast Java gaming has been brought to market however; it is currently something of aflawed service. Many Java games providers do not supply the right games to the right market segments or makethem easy enough to download and pay for.

The Mako Analysis title, Java Gaming Strategies for Wireless, aims to help remedy these problems andsuggest numerous opportunities for significantly increasing the revenue that can be generated from any givenJava games portfolio.

Release the Full Potential of Java Gaming

From assisting in targeting the full range of mobile users, and not only the youth segment, to increasingrevenue without additional investment or increasing prices for the end consumer, Java Gaming Strategies forWireless aims to provide tangible answers to the many questions this new service proposition has introduced.

When we consider a single Java title can cost approx $8 in w. European markets, significant and sustainableincreases in ARPU levels are easily achievable when an independent or mobile operator controlled Java gamingportal introduces some or all of the realistic recommendations this report provides. The ROI decision topurchase a report that clearly and simply outlines ways to substantially improve Java gaming profits has neverbeen so clear cut.

Initial Java gaming take up is a clear indication that there is a strong demand for this service eventhough it is only operating at a fraction of its efficiency. Why handicap this massive service growthpotential any further? Start reaping the benefits of a streamlined Java gaming solution by purchasing JavaGaming Strategies for Wireless today.

TABLE OF CONTENTS

Introduction

• Hasty Deployment has Generated Problems
• Release the Full Potential of Java Gaming

What is Mobile Java and Why is it Important

• Out of the Living Room and Into Your Pocket

Mobile Java - Standards

• MIDP 1.0 Plus Proprietary Extensions
• MIDP 2.0 - Additional Features and Security

The J2ME Value Chain

• The Mobile Operator
• Handset Manufacturers
• Independent Channels

What Makes a GREAT Mobile Gaming Proposition?

• The Library of Games
• Market Segmentation
• Triple Attack Market Strategy
• The Reminiscents
• Old Favourites
• Core Gamers

Price Points and Billing Models

• Price per Game
• Game Usage Restrictions
• Game Expiry Times
• Game Credits
• Paying for Additional Levels

Generating Additional Revenue from Java Gaming

• Download Time
• In Game Advertising
• Game Loading Advertising

Handsets - Challenges and Opportunities

• The Challenges
• Opportunities

The Security Element of Java

Conclusions

• Massive Potential
• Setting up for the Future