Wireless Instant Messaging, Are We There Yet?

SUMMARY

A Massive Online Hit

With literally billions of messages send every day, Instant Messaging is the world's 2nd most popularonline communication medium behind e-mail. Its extension into mobile has been technically and commerciallyaccessible for several years and yet the service has yet to make a significant impact in the wireless space.

This all new publication from Mako Analysis examines the reasons behind the lack of WIM (Wireless InstantMessaging) take up to date and what can be done to combat these problems.

Wireless Deployment Without Sacrificing SMS Revenues

With many mobile operators currently relying on SMS for a large proportion of their revenues, how can WIM(Wireless Instant Messaging) be deployed without cannibalising existing profits? The report helps to solvethis problem by suggesting how the two services can complement each other rather than compete.

The WIM space is a complex landscape with some players wanting the completely opposite to other members ofthe vale chain. How should this situation be navigated?

Demystifying the WIM Battleground

"Wireless Instant Messaging, Are We There Yet?", aims to demystify this complex battle ground andsuggests a number of strategies for delivering the one thing the WIM market has been missing to date; an openand customer centric solution.

If you are currently a player in the WIM space or are contemplating a deployment in the future this reportis an essential guide to the market and how to operate within it for profit maximisation.