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SUMMARY
Introduction
Written by Thomas Aabo, European Wireless Specialist, "Prepaid MVNO Business
Plan" is a full business plan based on the launch of an illustrative Mobile
Virtual Network Operator (MVNO) known as Vibe. The plan covers all aspects of
the Company launch plan including market assessment, funding requirements,
financial analysis, market segmentation and product differentiation. Also
included is go-to-market plan, distribution and replenishment plans,
comparison of prepaid MVNO's in Europe versus US and more. The major benefit
of this report is to assist in the development of an MVNO launch and to help
validate existing plans.
While this report will be of interest to anyone involved in the start-up or
business development in the wireless space, it will be of particular value to
the following groups:
- Investors and Analysts in the mobile space
- Suppliers of MVNO equipment and software
- MVNE/MVNO service providers
- Consultants and systems integration companies
- Mobile Carriers
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
- A. THE BUSINESS
- B. THE STRATEGY
- C. THE MARKET
- D. THE MANAGEMENT
- E. THE FINANCIALS
- F. COMPANY MISSION
2. THE BUSINESS
- A. DESCRIPTION OF SERVICES
- B. TARGET MARKET
- C. SERVICES OFFERED - PRIMARY REVENUE DRIVERS
- D. POTENTIAL FUTURE SERVICES - ALT REVENUE SOURCES
- E. DISTRIBUTION, PURCHASING AND REFILLS
- F. STARTER PACKAGE
- G. HANDSETS AND HARDWARE
- H. GSM SYSTEM AND THE SIM-CARD
- I. THE WEB-SITE AND CUSTOMER INTERFACE
- J. BACK-OFFICE AND CUSTOMER CARE
- K. THE NETWORK OPERATOR
- L. REGULATORY
- M. CHURN
- N. THE COMPANY
3. THE MARKET
- A. US WIRELESS MARKET
- B. PREPAID MARKETS
4. THE OPPORTUNITY
- A. OPPORTUNITY
- B. STRATEGY
- C. FORECAST
5. MARKETING PLAN
- A. GENERAL OVERVIEW
- B. MARKETING IDEAS
- C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
- D. PARTNERING AND CO-BRANDING
- E. LOYALTY PROGRAM
6. FINANCIAL OVERVIEW
- A. REVENUE STREAMS & COST CONSIDERATIONS
- B. REVENUE GROWTH
- C. FINANCIAL PROJECTIONS
- D. FUNDING
- E. EXIT STRATEGY
7. POTENTIAL MARKET SEGMENTS (AD. 1)
8. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)
- A. MANAGEMENT
- B. BOARD OF ADVISORS AND PARTNERS
- C. PARTNERS
9. COMPETITION (AD. 3)
- A. GENERAL OVERVIEW
- B. PREPAID PLAYERS
- C. SWOT ANALYSIS
- D. PREPAID COMPETITION ANALYSIS
- EUROPE VS. UNITED STATES (AD. 4)
- E. GENERAL OVERVIEW
10. THE MOBILE VIRTUAL NETWORK OPERATOR (AD. 5)
11. CASE STUDIES (Ad. 6)
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