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SUMMARY
Overview
Social computing and the medium of social networks are creating a revolution
that is similar to the industrial revolution of the 19th century but on a
global scope. In addition, there is a communication revolution with the
development of advanced communications tools and proxies.
Now politics, products, and services are virtually citizen/consumer/user led
developments. Google is a major example of a user-generated brand. In the
United States, the White House and other national institutions are lobbying
with influential bloggers and using cutting edge technology and communication
systems to influence and inform the voters.
There is an opportunity for the global community of
users/consumers/prosumers/citizens, consumer brands, corporations,
non-governmental organizations and governments to play a critical role in
forging this new carbon neutral economy, The Relationship Economy.
To understand the concept of The Relationship Economy, it is important to
start with a basic understanding of the terminology. The word "Relationship"
is defined as connection or association; the condition of being related. The
word "Economy" is defined as the study of resource allocation, distribution
and consumption; of capital and investment; and of management of the factors
of individual production. We will define the term "capital" for this purpose
as that which we give or take that creates numerous forms of value.
Therefore, the report defines the collective meaning of The Relationship
Economy as: the people and things we are connected with in our personal
networks who or that distribute or consume our capital, which in turn
influences our individual production outputs.
This report analyzes twenty factors that are influencing an emerging economy
based on the sum of factors driving massive and significant changes to the way
everyone will work, play, and live. This emergence will have an especially
profound effect on business. While individual factors are self-evident, the
collective factors, taken as a whole, are the basis for individual conclusions
for strategic opportunities to be gained from the new economy.
The report provides very specific and targeted summary and recommended
solutions for each industry constituent affected by The Relationship Economy.
It provides action plans relative to individual objectives. Further, the
report provides the knowledge, tools and skills necessary for improved
comprehension of the strategic issues required to succeed in The Relationship
Economy and to provide the context of actions that enable success.
Key Findings
- The convergence of social media and technological advances is creating a
new medium for economic exchanges.
- Individuals, corporations, institutions, organizations, and governments
will all play a vital role in the emerging relationship economy.
- The Relationship Economy will disrupt many traditional mediums and media.
- The Relationship Economy will emerge quickly and billions of dollars of
economic exchange will continually shift between multiple markets and millions
of individuals.
- The Relationship Economy leverages the efficiency and effectiveness of one
to one and one to millions rich both on line and through mobile connectivity.
- The Relationship Economy appeals to the basic human needs and fulfills
many of the current societal caps. It reverses many of the current strains on
the quality and qualitative issues facing mankind today.
- Numerous factors that surround the emergence of a Relationship Economy are
converging and in some instances colliding. This report covers the initial 20
convergent factors.
Target Audience
- Corporations: will find significant insights which will enable them
to strategically plan for the significant shifts caused by the emergence of
The Relationship Economy
- Technology Vendors: will garner intelligence which will assist them
in the development and deployment of social media and social networking
applications, infrastructure, analytics and advertising platforms
- Media Companies: will benefit from informed perspectives regarding
changes they will need to make in order to increase the reach and richness of
their brands
- Network Devices Vendors: will learn how to use the concept of The
Relationship Economy to facilitate increased sales of routers, servers and
other critically important devices
- Wireless Carriers: will find methods for coping with the changes to
their traditional businesses and will understand how to "turn the retreat into
a parade"
- Educators: will learn how the instructional yield from one-to-one
computing will be multiplied and significantly altered by the dynamics of The
Relationship Economy and will be able to share that knowledge
- Government and Private Institutions: will be able to capitalize on the new
abilities that will be ushered in by The Relationship Economy which will
enable them to reach and effectively communicate with constituents and
legislators
- Individuals: will become aware of the benefits of forming swarms
migrating to common interests and how to leverage opportunities to expand
relationship capital for economic gains
TABLE OF CONTENTS
- Introduction: Our History with Technology and Relationships
- Factor #1: A Revolution has Begun
- Factor #2: The Time Factors
- Factor #3: The Knowledge Factors
- Factor #4: The Relationship Factors
- Factor #5: The Networked Factors
- Factor #6: The Technological Factors
- Factor #7: The Economic Factors
- Factor #8: The Systemic Factors
- Factor #9: The Digital Divide Factors
- Factor #10: The Cultural Factors
- Factor #11: The Influence Factors
- Factor #12: The Media Factors
- Factor #13: The Gender Factors
- Factor #14: The Age Factors
- Factor #15: The Individual Factors
- Factor #16: The Us Factors
- Factor #17: The Political Factors
- Factor #18:The Human Factors
- Factor #19: The Future Factors
- Factor #20: The Planning Factors
- Biographies, Indexes, References
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