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SUMMARY
Overview
T-Mobile has made a groundbreaking step in Fixed-Mobile Convergence (FMC) by
offering its @Home service. This Mind Commerce study is an evaluation of @Home
usability including purchasing, set-up, and usage in many environments. Types
of environments tested include @Home hotspot, T-Mobile hotspots, and various
non-T-Mobile private and public hotspots.
We conclude the report with specific recommendations for T-Mobile that we
believe would dramatically increase the value and utility of the service and
provide unique differentiation for T-Mobile versus other potential competitive
offerings from other carriers.
Our research will prove invaluable to those concerned with FMC services.
Target Audience
- T-Mobile and its competitors
- Fixed and mobile telecom service providers interested in the success of
their FMC offerings including T-Mobile, Verizon, at&t, and Sprint
- Vendors for the WiFi equipment, especially those involved in VoWLAN and
related hardware and software
- Marketing and strategy personnel concerned with FMC services
- Product management, engineering, and operations personnel responsible for
FMC implementation, operation, and support
Key Questions Answered
- How easy is it to set and use up the T-Mobile @Home service
- What is the user experience in terms of hotspot connection, call quality
and the relationship to signal strength
- How are non-T-Mobile hotspots a factor and do they provide any service
value
- What should T-Mobile and others consider to improve FMC services of this
type that rely on WiFi hotspot access
TABLE OF CONTENTS
- Disclaimer and Intellectual Property Notice
- Introduction
- T-Mobile @Home Service Overview
- T-Mobile @Home Study Methodology
- Experience at the T-Mobile Point-of-Sale
- Installing T-Mobile @Home Service
- Using T-Mobile @Home Service
- Basic Operation
- Voice Quality
- Usage and Management Reports
- Use of Phone in Public Locations
- T-Mobile Hotspots
- Non T-Mobile Hotspots
- Summary and Recommendations
- Competing Solution: Femto-cells
- T-Mobile's Unique Position: Competitor to at&t and Verizon
- Opportunity: T-Mobile to Partner with Hotspot Providers
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