WiMAX Business Plan and Business Planning Tool

SUMMARY

Overview

Comprehensive WiMAX Package

The Comprehensive WiMAX package includes the Mind Commerce WiMAX Business Plan, WiMAX Business Planning Tool, and WiMAX RFP. This represents the most comprehensive WiMAX business planning kit available today as it provides a business plan, planning tool with working spreadsheet, and RFP. Each of these are also available separately.

WiMAX Business Plan

The WiMAX Business Plan contains over seventy pages of high value content that will enable intelligent WiMAX investment and deployment decisions. While there some documents on the market forecasting only return on investment, this is the only WiMAX business plan available that will allow the buyer to focus on the WiMAX-specific services that every enterprise subscriber needs including specific industry verticals where the WiMAX pitch should be a "one-call close". The plan contains the latest Wall Street objections to WiMAX and how to defeat those objections. The plan provides alternatives for both residential and enterprise-based business plans.

WiMAX Business Planning Tool

The WiMAX Business Planning Tool is an in-depth working ExcelTM spreadsheet-based tool that provides a wide ranging set of variables to be programmed into the spreadsheet including details related to WiMAX parameters as well as VoIP and video delivery concerns. The tool allows the WiMAX entrepreneur to make financial projections many years into the future and will prove to be a valuable tool where investors may be asking the simple question "How much money are we going to make?"

WiMAX RFP

The WiMAX RFP is also the only one of its kind in distribution having been used by WiMAX entrepreneurs and raising the comment from one global vendor of WiMAX equipment "The good news was we were presented with a concise and professional RFP, the bad news was we had to do so much work to provide an accurate, professional response". Without this 14-page RFP, the WiMAX entrepreneur may be hard pressed to ask the right questions of vendors which may result in multi-million dollar mistakes over time. Given the early stage of the WiMAX market and resulting confusion over new versions of the technology, this WiMAX RFP provides the most valuable guide for dealing with vendors available.

Key Benefits

• The Mind Commerce Comprehensive WiMAX Package represents the most comprehensive WiMAX business planning kit available today
• Compiled by WiMAX market veterans, it is perhaps the WiMAX Business Plan is most tested business plan on the market
• The WiMAX Business Plan also includes keen insights to new markets and business strategies
• The WiMAX Business Planning Tool is a comprehensive Excel spreadsheet tool that incorporates a number of WiMAX performance parameters that enable the business planner to determine network capacities, over subscription ratios, VoIP and video capacities, etc.
• The WiMAX RFP assists planners in asking the right questions of vendors. Not asking those questions could cost the operator millions of dollars.

Target Audience

• Cellular, wireless ISP's, cable TV MSO's, and fixed network service providers
• WiMAX vendors, start-ups, vendors, investors, and industry analysts
• 700 MHz auction bidders, spectrum holders, and investors
• IP backbone service providers and VoIP service providers
• Telecom regulators and government agencies
• Enterprise telecom and IT managers
• Municipal IT and telecom managers

TABLE OF CONTENTS

• Executive Summary
  • The 3 A's of the WiMAX-enabled Enterprise or Residential Service Provider
• WiMAX as Access
  • IMS Vision
  • Why WiMAX as access technology?
  • WiMAX is not Wi-Fi
  • WiMAX Components
    • WiMAX Base Stations
    • Outdoor CPE
    • Indoor CPE
    • USB, Laptop card or similar
    • Femtocells
  • Independence from competitors or why backhaul is important
    • Wireless Backhaul Considerations
  • Voice (telephony): the "killer app" for WiMAX or "access" to telephone networks
    • VoIP Architecture
  • Video
• Applications
  • Residential or Business Market?
    • Residential market
  • Business Market Applications: Generic
    • T1/DS3 Substitute = converged voice + data
    • Disaster Recovery
    • Combating high telecom costs and/or Building Diversity
  • Business Market Applications: Specific-Industry Verticals
    • Retail
    • Banking
    • Healthcare
    • Transportation
    • Utilities
    • Agriculture
    • Construction
    • Petroleum/Energy
  • Customer Service
    • "Reach vs. Rich": Its your choice
• Affordability: WiMAX
  • Lower CAPEX/OPEX = potential for faster RoI + profitability
  • Strategies: WiMAX service provider pitch to the enterprise
  • Custom Built WiMAX Network for Enterprise Private Use
    • Base Station and Enterprise Density
  • Affording WiMAX
  • Determining Affordability
    • What is over subscription (OSR)?
    • Spectral Efficiency
  • OPEX and CAPEX for a WiMAX Business Plan
    • Capital Expense Elements
• Objections and suggested Responses
• Exit Strategy
• Summary
• Appendix A Executive Biographies
• Appendix B Financial Projections