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SUMMARY
Written by Virtual Network Operator (VNO) expert, Thomas Aabo, MVNO
Business Plan with Financial Spreadsheet is a complete business plan based on
the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as
Vibe. The plan covers all aspects of the Company launch plan including market
assessment, funding requirements, financial analysis, market segmentation,
marketing strategy and product differentiation. Also included is go-to-market
strategy, distribution and replenishment plans, comparison of prepaid MVNO's
in Europe versus US and much more.
The major benefit of this report is to assist in the development of an MVNO
launch and to help examine and validate existing plans.
Three Publications in One !
This report now includes copies of Mobile Virtual Network Enablers (MVNE):
A Study of Functional Viability and MVNO Niche or Boom: Data, Telemetry,
and M2M MVNOs. These highly complementary reports from Mind Commerce will
help any existing MVNO or start-up consider their options for services
support, solutions offerings, and business strategy.
Target Audience
While this report will be of interest to anyone involved in the start-up or
business development in the wireless space, it will be of particular value
to the following groups:
- Investors and Analysts in the mobile space
- Suppliers of MVNO equipment and software
- MVNE/MVNO service providers
- Consultants and systems integration companies
- Mobile Carriers
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
- A. THE BUSINESS
- B. THE STRATEGY
- C. THE MARKET
- D. THE MANAGEMENT
- E. THE FINANCIALS
- F. COMPANY MISSION
2. THE BUSINESS
- A. DESCRIPTION OF SERVICES
- B. TARGET MARKET
- C. SERVICES OFFERED - PRIMARY REVENUE DRIVERS
- D. POTENTIAL FUTURE SERVICES - ALTERNATIVE REVENUE SOURCES
- E. DISTRIBUTION, PURCHASING AND REFILLS
- F. STARTER PACKAGE
- G. HANDSETS AND HARDWARE
- H. GSM SYSTEM AND THE SIM-CARD
- I. THE WEB-SITE AND CUSTOMER INTERFACE
- J. BACK-OFFICE AND CUSTOMER CARE
- K. THE NETWORK OPERATOR
- L. REGULATORY
- M. CHURN
- N. THE COMPANY
3. THE MARKET
- A. US WIRELESS MARKET
- B. PREPAID MARKETS
4. THE OPPORTUNITY
- A. OPPORTUNITY
- B. STRATEGY
- C. FORECAST
5. MARKETING PLAN
- A. GENERAL OVERVIEW
- B. MARKETING IDEAS
- C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
- D. PARTNERING AND CO-BRANDING
- E. LOYALTY PROGRAM
6. FINANCIAL OVERVIEW
- A. REVENUE STREAMS & COST CONSIDERATIONS
- B. REVENUE GROWTH
- C. FINANCIAL PROJECTIONS
- D. FUNDING
- E. EXIT STRATEGY
7. POTENTIAL MARKET SEGMENTS (AD. 1)
8. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)
- A. MANAGEMENT
- B. BOARD OF ADVISORS AND PARTNERS
- C. PARTNERS
9. COMPETITION (AD. 3)
- A. GENERAL OVERVIEW
- B. PREPAID PLAYERS
- C. SWOT ANALYSIS
- D. PREPAID COMPETITION ANALYSIS
- EUROPE VS. UNITED STATES (AD. 4)
10. THE MOBILE VIRTUAL NETWORK OPERATOR (AD. 5)
11. CASE STUDIES (AD. 6)
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