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SUMMARY
This report presents a detailed overview of 3G service implementations and
pricing benchmarks for 3G bearer technologies across the consumer market. The
focus of the analysis is on transport services typically associated with 3G
technologies such as video calls, multimedia messaging (photo and video
messaging) and fast data access to wireless portals and the Internet.
This '3G Pricing Benchmarks' report is complemented by the forthcoming '3G
Pricing Promotions and Strategies' report, which examines a wide range of 3G
promotional offers and pricing strategies aimed at driving uptake and usage of
3G services across consumer customers.
TABLE OF CONTENTS
- 1 Introduction
- 1.1 3G Service Implementations Across the Contract and Prepay Segments
- 1.2 3G Services Focus
- 2 3G Tariffing Approaches
- 2.1 Dedicated 3G Plans
- 2.2 Transport Inclusive 3G Plans
- 3 Video Calls Benchmarks
- 4 Messaging Rate Benchmarks
- 4.1 Messaging Contract
- 4.2 Messaging Prepay
- 5 3G Data Benchmarks
- 5.1 3G Data Tariffs for the Contract Segment
- 5.1.1 Pay-per-Use Rates
- 5.1.2 Data Bundle Rates
- 5.2 3G Data Tariffs for the Prepay Segment
- 6 Currency Conversions
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