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SUMMARY
This report assesses the spectrum allocation, trials, technology usage &
development, content strategies, deployments, business models and global
forecasts for the mobile TV subscription growth and the infrastructure
build-out for five major regions and over seventy operators. The report also
projects which technologies will prevail and in what regions; and shows how
“co-operation” between cellular operators and broadcasters plays
out over the next five years.
TABLE OF CONTENTS
1. Introduction
- 1.1 Background Research on Mobile TV drivers
- 1.2 The Big Issues about Mobile TV Growth
2. Conclusions And Summary
- 2.1 Service Revenue By 2011
- 2.2 Infrastructure Spending By 2011
3. Technology Overview
- 3.1 Mobile TV Technologies
- 3.1.1 OFDM, Time Interleaving, Frequency Interleaving And FEC
- 3.1.2 Time Slicing
- 3.2 The Quality Imperative In Mobile TV
- 3.3 Different Video Densities And Resolutions
- 3.3.1 Underlying Codec Constraints
- 3.3.2 Fractals, Wavelets And Differential Codecs
- 3.3.3 Statistical Multiplexing
- 3.4 Datacasting Technology In Details
- 3.5 DAB IP, T-DMB And S-DMB
- 3.6 High Definition Radio
- 3.6.1 A Strictly US Approach
- 3.6.2 DAB Version 2.0
- 3.7 The Korean T-DMB Experiment
- 3.8 S-DMB Versus T-DMB
- 3.8.1 The Korean Political Nightmare
- 3.8.2 Separating Technology From Business Models
- 3.9 The New Chinese Mobile TV System
- 3.9.1 DMB-T/H - A Technology That Cannot Be Exported
- 3.9.2 Alcatel And Samsung In China
- 3.10 T-DMB In The Rest Of The World
- 3.11 DVB-H And DVB-SH
- 3.12 How The World Expects DVB-H To Be Deployed
- 3.12.1 The US Has No Vested Interest To Use DVB-H
- 3.13 Power Requirements For Mobile TV
- 3.14 DVB-H Trials And Live Services
- 3.14.1 DVB-H Will Take 50% Of The Market, Despite Losing Out In The US
- 3.14.2 MediaFLO And Whatever China Adopts Will Be Neck And Neck
- 3.15 DVB-H Support - Organizations And Vendors
- 3.15.1 Mobile DTV Alliance
- 3.15.2 DVB-H Asia Pacific Alliance
- 3.16 FLO, MediaFLO And The FLO Forum
- 3.17 Sprint And WiMAX TV
- 3.17.1 Qualcomm's Audacity
- 3.17.2 DVB-H Versus MediaFLO
- 3.17.3 News Corp's BSkyB And MediaFLO
- 3.18 The Penalty Of Using L-Band
- 3.18.1 The DVB-H MediaFLO Rebuttal
- 3.18.2 Dollar For Dollar The Two Technologies Are About The Same
- 3.19 DVB-SH Or S-Band
- 3.19.1 Cost Advantages Of Using A Satellite
- 3.19.2 DVB-H And DVB-SH Co-Existence
- 3.19.3 Alcatel-Lucent And Samsung In Alliance In Europe And China?
- 3.20 Multicasting Within A Cellular Signal
- 3.20.1 TDtv Uses The Unpaired TDD Channel In Most 3G Licenses
- 3.20.2 TDtv Trial In Bristol
- 3.20.3 Vodafone And Orange Are Deeply Rooted in DVB-H As Well
- 3.21 TV Over WiMAX
- 3.21.1 WiMAX Is Now Seen As A Tool For Existing Cable, Not A Rival
- 3.21.2 The Multicasting Problem With WiMAX
- 3.21.3 WiMAX Multicast Standard Incomplete
- 3.21.4 Other WiMAX Problems
- 3.22 TV Over Wi-Fi
- 3.23 Placeshifting
- 3.24 On Board Storage
- 3.25 Advanced Screen Technologies
4. Global Mobile TV Services and Forecasts - 2007-2011
- 4.1 Which Countries Will Install Mobile TV
- 4.2 The Issue Of Spectrum
- 4.3 Mobile TV Sign Up Rates
- 4.4 Some Sample Countries
- 4.4.1 France
- 4.4.2 Indonesia
- 4.4.3 UK
- 4.4.4 China
- 4.4.5 Germany
- 4.4.6 Rest Of The World
- 4.5 Western Europe
- 4.6 Eastern And Central Europe
- 4.7 USA And Canada
- 4.8 China And Asia Pacific
- 4.8.1 China
- 4.8.2 Japan
- 4.8.3 Korea
- 4.8.4 Israel, Middle East And Africa
- 4.9 South And Central America
- 4.10 Infrastructure Build-Out
- 4.11 Cost Calculation Methodology
- 4.12 Multicasting Cost Variables
- 4.12.1 General Handset Costs
- 4.12.2 Apple iPod & Other Handsets
- 4.12.3 Comparing Satellite Broadcasting Costs
- 4.12.4 Satellite DMB Cost Model - France (Alcatel Model)
- 4.12.5 DVB-H Cost Analysis - France
- 4.12.6 Low Power Issues
- 4.12.7 Little Difference Between Technology Costs
5. Equipment Forecasts By Region
- 5.1 Calculation Approach
- 5.2 Western Europe
- 5.3 Eastern And Central Europe
- 5.3.1 Ukraine
- 5.3.2 Russia & High-Expenditure Countries
- 5.4 USA And Canada
- 5.5 China And Asia Pacific
- 5.6 Israel, Middle East And Africa
- 5.7 South And Central America
6. Service Revenue Projections
- 6.1 Chip Component Revenue Projections
- 6.2 Non-Handset Sales
7. Mobile TV Trials
8. Mobile TV Business Models
- 8.1 Advertising Based TV Is Getting Saturated
- 8.2 Requirements For A Successful Mobile TV Business
- 8.2.1 If It Costs Less To Build A Network, Service Revenues Can Be Lower
- 8.2.2 Saturated Mobile Economies Need To Charge More And Sell Ads
- 8.2.3 US Cellcos Are Attracted To A Free Lunch
- 8.3 Advertising As A Revenue Stream
- 8.4 Short Form Mobile Content
- 8.5 Addressable Advertising
- 8.6 Local Advertising
- 8.7 Subscriptions First, Then Advertising
- 8.8 Blended Mobile Video
- 8.9 The Mobile Video Portal As The Next Major Software Platform
- 8.10 Other Revenues
- 8.11 Future Video
9. Mobile TV Equipment Vendors
10. Index of Participating Companies
11. Index of Companies
Table of Figures
- Figure 3-1: How IP Video Needs To Be Sent
- Figure 3-2: Mobile TV Road Maps
- Figure 3-3: DAB Transport Protocol Stack
- Figure 3-4: Dacos T-DMB Mobile TV Portable Player
- Figure 3-5: Possible Network Topology Solutions For DVB-H
- Figure 3-6: DVB-H And Media FLO Are More Or Less Identical
- Figure 3-7: One Inch Disk Drive Trends
- Figure 4-1: Countries Included With Under 50% Mobile Penetration
- Figure 4-2: Formula For Calculating Penetration Of Mobile TV
- Figure 4-3: Accumulated Global Mobile TV Enabled Handsets
- Figure 4-4: Global Mobile TV Enabled Handset Deployments Per Year
- Figure 4-5: Mobile TV Handset Breakdown By Global Region 2011
- Figure 4-6: Mobile TV Handsets Shipments By 2011 By Region
- Figure 4-7: Mobile TV Handsets Western Europe in 2011
- Figure 4-8: Accumulated Mobile TV Handsets In Western Europe
- Figure 4-9: Mobile TV Handsets Eastern And Central Europe 2011
- Figure 4-10: Accumulated Mobile TV Handsets In Eastern And Central Europe
- Figure 4-11: Mobile TV Handsets In USA And Canada In 2011
- Figure 4-12: Accumulated Mobile TV Handsets In The USA And Canada
- Figure 4-13: Mobile TV Handsets In China And Asia Pacific In 2011
- Figure 4-14: Accumulated Mobile TV Handsets In China And Asia Pacific
- Figure 4-15: Mobile TV Handsets In Israel, Middle East And Africa In 2011
- Figure 4-16: Accumulated Mobile TV Handsets In Israel, Middle East, And
Africa
- Figure 4-17: Mobile TV Handsets In South And Central America In 2011
- Figure 4-18: Accumulated Mobile TV Handsets In South And Central America
- Figure 5-1: Global Mobile TV Transmission Equipment In $ Millions
- Figure 5-2: Accumulated Mobile TV Transmission Equipment Spending
- Figure 5-3: Western Europe Mobile TV Transmission Equipment Spending To
2011
- Figure 5-4: Western Europe Mobile TV Transmission Equipment Annual Spending
- Figure 5-5: Eastern And Central Europe Mobile TV Transmission Equipment
Spending To 2011
- Figure 5-6: Eastern And Central Europe Mobile TV Transmission Equipment
Annual Spending
- Figure 5-7: Canada And USA Spending On Mobile TV Transmission Equipment To
2011
- Figure 5-8: Canada And USA Mobile TV Transmission Equipment Annual Spending
- Figure 5-9: Asia Pacific Spending On Mobile TV Transmission Equipment To
2011
- Figure 5-10: Israel, Middle East And Africa Mobile TV Transmission
Equipment Spending To 2011
- Figure 5-11: Israel, Middle East, And Africa Mobile TV Transmission
Equipment Annual Spending
- Figure 5-12: South And Central America Mobile TV Transmission Equipment
Spending To 2011
- Figure 5-13: South And Central America Mobile TV Transmission Equipment
Annual Spending
- Figure 6-1: Datacasting Mobile TV Device Non-Handsets
- Figure 6-2: Cumulative Non-Handset Players
- Figure 7-1: Global Mobile TV Trials And Live Networks
Table of Tables
- Table 3-1: The Different Mobile Broadcast Technologies
- Table 3-2: What Is The Video That We Want To Send?
- Table 3-3: The Likely Reach Of DVB-H Through 2009
- Table 3-4: Likely Reach Of MediaFLO Through 2009 In the Top 30 US Markets
- Table 4-1: Mobile TV Handsets In Western Europe In 2011
- Table 4-2: Mobile TV Handsets In Eastern And Central Europe In 2011
- Table 4-3: Mobile TV Handsets In The USA And Canada In 2011
- Table 4-4: Mobile TV Handsets In China And Asia Pacific In 2011
- Table 4-5: Mobile TV Handsets In Israel, Middle East And Africa In 2011
- Table 4-6: Mobile TV Handsets In South And Central America In 2011
- Table 6-1: Handset Breakdown By Global Region 2011
- Table 6-2: Unit Shipments - Mobile TV Handsets 2006-2011
- Table 6-3: Revenue - Chip Shipments For Mobile TV 2006-2011
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