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SUMMARY
Executive Summary
Internet Video is a conundrum for IPTV(1) service providers. On the one hand,
most IPTV service providers also offer high-speed Internet service, and video
sites such as YouTube and Joost fuel a heavy demand for broadband. On the
other hand, Internet Video competes with IPTV for viewers, and with the
advertising revenues that come from those viewers. So, is Internet Video a
threat or an opportunity?
In this report, we come down firmly on the side of opportunity. The fact is
that watching video has become an integral part of Internet usage for most
people. According to the Pew Internet & American Life Project (2):
The majority of adult Internet users in the U.S. (57%) report watching or
downloading some type of online video content, and 19% do so on a typical day.
Almost three-quarters of broadband users (74%) who have high-speed connections
at both home and work watch or download video online. For those who have
high-speed access only at home, 66% report online video consumption, compared
with 39% of home dial-up users.
Roughly one in three (31%) Internet users ages 18-29 said they watched or
downloaded some type of video on a typical day during the period of the Pew
survey. By comparison, 18% of Internet users ages 30-49, 12% of those 50-64
and 10% of those 65 and older watch or download any type of video on the
average day. In short, Internet Video isn't going away. So, how can IPTV
service providers take advantage of that viewership?
TABLE OF CONTENTS
1 Executive Summary
2. An Introduction to Internet Video
- 2.1 Internet and “Over-the-Top” Video
- 2.2 “Bottom-Up” vs. “Top-Down” Services
- 2.3 Broadcast (Live) vs. Video-on-Demand Services
3. Applications of Internet Video for IPTV Service Providers
- 3.1 Key Considerations
- 3.2 Points of Differentiation
- 3.2.1 How Else Can You Differentiate Your Internet Video Content?
- 3.3 Frequently Asked Questions- How IPTV Service Providers Can Exploit
Internet Video Services
4. The Technology of Internet Video
- 4.1 Getting Video Content Into the System
- 4.1.1 Upload and Tagging
- 4.1.2 Ingest
- 4.1.3 Transcoding
- 4.1.4 Indexing
- 4.1.5 Review
- 4.1.6 Search
- 4.1.7 Discovery
- 4.1.8 Comments
- 4.1.9 Advertising
- 4.2 Interactive
- 4.2.1 Serving
- 4.2.2 In-House Servers vs. CDNs
- 4.2.3 Display
- 4.2.4 Syndication
- 4.3 Vendors
- 4.3.1 Platform Suppliers
- 4.3.2 Transcoders
- 4.3.3 Real-Time Encoders
- 4.3.4 Video Content Management
- 4.3.5 Content Distribution Network (CDN) Services
- 4.3.6 Content Protection/Digital Rights Management
- 4.3.7 Advertising Management
5. Threats and Responses
- 5.1 What's the Current State of the Art for “Over-the-Top”
Internet Video?
- 5.1.1 Content
- 5.1.2 Quality of Service (QoS)
- 5.1.3 Quality of Experience (QoE)
- 5.1.4 Broadcast vs. VOD
- 5.2 How Can IPTV Operators Compete with Internet Video?
- 5.2.1 Content
- 5.2.2 Quality of Service (QoS)
- 5.2.3 Quality of Experience (QoE)
- 5.2.4 Broadcast vs. VOD
- 5.3 What's Coming Next?
- 5.3.1 Broadcast to PC Services
- 5.3.2 Broadcast to Set-Top Boxes
- 5.3.3 Additional Bandwidth
6. Appendix 1: Current TV
- 6.1 Current TV Web Site
- 6.1.1 Web Site: Designed to Help Contributors
- 6.2 140TB of Storage, 1.7 Million Files
- 6.3 The Current TV Workflow
- 6.4 Current TV Broadcast Center
- 6.4.1 Current TV Control Room Runs From Servers
- 6.5 File-Based Network TV
- 6.5.1 File-Based Approach Key to Simplicity
- 6.6 Communications & Storage Center
- 6.6.1 Remote Production Control - London, L.A., S.F.
7. Index of Companies
Table of Figures
- Figure 2-1: Verizon FiOS Electronic Program Guide
- Figure 2-2: Verizon FiOS EPG- Alternate Format
- Figure 2-3: Verizon FiOS Video-on-Demand Program Guide
- Figure 2-4: Joost User Interface Simulation
- Figure 2-5: Joost Channel Selector Simulation
- Figure 2-6: Joost Social Networking Widget Simulation
- Figure 2-7: YouTube Home Page
- Figure 2-8: Veoh Channel Lineup
- Figure 2-9: Veoh Series Lineup for NBC
- Figure 2-10: Veoh Episode Lineup for NBC's “30 Rock”
- Figure 3-1: Cablevision's Optimum Autos Web Site
- Figure 4-1: YouTube Video Upload Submission Page
- Figure 4-2: Audio/Video Formats Supported by Internet-Enabled PCs
- Figure 4-3: Google Text Search Results for “Panama”
- Figure 4-4: YouTube Search Results for “Panama”
- Figure 4-5: Truveo Search Results for “Panama”
- Figure 4-6: Everyzing Search Results for “Panama”
- Figure 4-7: Dabble Search Results for “Panama”
- Figure 4-8: YouTube Video Browsing Page
- Figure 4-9: Comcast “The Fan” Video Browser
- Figure 4-10: RottenTomatoes.com Review Page for “The Bourne
Ultimatum”
- Figure 4-11: Video with Overlay Ad for “The Bourne Ultimatum”
- Figure 4-12: Trailer for “The Bourne Ultimatum” Playing in
Video Window
- Figure 4-13: VideoEgg Player Showing Menu Options
- Figure 4-14: Video with Overlay Ad for “Hairspray”
- Figure 4-15: “Hairspray” Trailer Playing as Video Overlay
- Figure 4-16: Available Video RSS Feeds from USA Today
- Figure 4-17: CNBC Video Player (PC-Based)
- Figure 4-18: Telstra BigPond Movies Page
- Figure 4-19: Telstra BigPond Music Page (PC-Based)
- Figure 4-20: Lifetime Video Player
- Figure 4-21: Conde Nast Men.Style.Com Video Player (PC-Based)
- Figure 4-22: Teen Magazine Video Player
- Figure 4-23: Esquire Magazine Video Player
- Figure 4-24: Oprah.com Video Player
- Figure 4-25: Maven Content Syndication Options
- Figure 5-1: LiveStation Video Player
- Figure 6-1: Current TV Home Page
- Figure 6-2: Current TV Control Room, San Francisco
- Figure 6-3: Control Room Management Consoles
- Figure 6-4: Current TV Machine Room
- Figure 6-5: Current TV Remote Production Control Room
Table of Tables
- Table 2-1: Who Watches Online Video
- Table 3-1: Traffic Rank and Reach for Leading Internet Video Sites
- Table 3-2: Traffic Rank and Reach for Leading Internet Video Sites,
Including Ziddio
- Table 3-3: Online Video Gets Social: How Users Engage
- Table 4-1: Number of Channels Available vs. Viewed
- Table 4-2: Functions Performed by Vendors' Hardware, Software and/or
Services
Index of Companies
- 24/7 Real Media
- Adobe
- Advertising.com
- Akamai
- Akimbo
- Ant
- AOL
- Apple
- aQuantive/Atlas
- AT&T
- Babelgum
- BBC
- BitTorrent
- Brightcove
- Building B
- BurstMedia
- Cablevision
- CBS
- CDNetworks
- Cisco (Scientific-Atlanta)
- CNBC
- Comcast
- Current TV
- Dabble
- Digital Fountain
- Digital Rapids
- DirecTV
- Dish Network
- DoubleClick
- EdgeCast Networks
- Envivio
- E-Planning
- Ericsson (Tandberg Television)
- Espial
- Everyzing
- Eyeblaster
- Falk eSolutions AG
- Firefox
- Fox
- Google
- Harmonic
- Hewlett Packard
- Intel
- Intermap/VitalStream
- ITVN
- Joost
- Kulabyte
- KyLinTV
- Level3
- Lifetime Television
- Lightningcast
- Limelight Networks
- LiveStation
- Macrovision
- Maven Networks
- Metacafe
- Microsoft
- Mirror Image
- Motorola (Modulus/Tut)
- Mozilla
- MSN
- MySpace
- Nagravision
- NBC
- On2 Technologies
- Operative
- Optibase
- Oxygen
- Panther Express
- pownce.com
- RealPlayer
- Revver
- Rhozet
- Roo Networks
- RottenTomatoes.com
- SecureMedia
- Sky
- Sun Microsystems
- Telestream
- Telstra
- The FeedRoom
- thePlatform
- Thomson/Grass Valley
- Thruport AdJuggler
- Time Warner
- Truveo
- ValueClick
- Veoh
- Verimatrix
- VeriSign
- Verizon
- Viacom
- VideoEgg
- Virage
- Virgin Media
- Vudu
- Widevine
- Yahoo
- YouTube
- Zattoo
- Ziddio
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