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SUMMARY
'Maternity Clothing in the UK' is the latest research report into this market from Mintel. Providing a unique investigation into the market's trends and consumers, it offers you an extensive insight that highlights: - Market value growth of 10% between 1998 and 2003 to an estimated ?118 million in real terms.
- A steady decline in the number of pregnancies and live births and the implications for the market
- Worrying trends in the number of women of childbearing age
- Encouraging expenditure per pregnancy trends as mothers get older
- The impact on the market of a gradual increase in the number of women in the workforce.
- Fashion trends working against maternity wear
- The relatively high bias of this market towards lingerie and swimwear
- An expanding retail presence in the market
- A considerable increase in promotional spend
- Consumer attitudes towards maternity wear and the versatile needs of outgoing lifestyles
- Long term propsects - how better availability will boost sales
- The sheer competitiveness of the mid market
Within the context of this report, maternity clothing is defined as being outerwear and underwear that is specifically produced for wearing during pregnancy. Underwear includes maternity support bras, feeding or nursing bras, maternity tights and swimwear. It is recognised that many women wear outsize or larger-sized clothing during pregnancy and this is referred to within the report. However, outsize clothing is not included in market size data within this report. Second-hand and borrowed clothing is also outside of the scope of this report. Providing new insight into: Market drivers/Market size and trends/Market segmentation/The supply structure/Advertising and promotion/Distribution/The consumer - trends and attitudes/Future trends/Forecast sales TABLE OF CONTENTS
Introduction and Abbreviations - Definitions
- Consumer research
- ACORN
- Abbreviations
Executive Summary - Decline in number of live births
- Population trends playing against maternity wear
- Mothers are gradually ageing
- Women in employment growing
- Women are wealthier
- Maternity market grows as women spend more per pregnancy
- Spend per birth increases
- Market breakdown
- The supply structure
- Promotional spend on a high
- Expanding retail presence in maternity wear
- Consumer attitudes towards maternity wear
- Versatile needs of outgoing lifestyles
- Better availability will boost sales
- Very competitive mid-market
Market Drivers - Number of live births
- Figure 1: Number of live births in the UK, 1998-2007
- Trends and projections in the UK female population
- Figure 2: Trends and projections in the UK female population, by age group, 1998-2007
- The age of the mother
- Figure 3: Age of mother at birth of child, 1991-2001
- Mean age of women at birth of children
- Figure 4: Mean age of women at birth of children in England and Wales, 1990-2001
- Women in paid employment
- Figure 5: Workforce in employment in the UK, by gender and employment status, 1998-2007
- PDI and consumer expenditure
- Figure 6: PDI and consumer expenditure, at current and constant 1998 prices, 1998-2007
- Fast fashion
- Fashion trends work against maternity wear
Market Size and Trends - Figure 7: UK retail sales of womenswear, by value, 1998-2003
- Market for maternity wear
- Figure 8: UK retail sales of maternity wear, by value, 1998-2003
- Working women shoring up sales
- Market for maternity wear by product area
- Figure 9: UK retail sales of maternity clothing, by type, 2001 and 2003
- Underwear sales helped by changing shape
- Not all pregnant women buy maternity wear
Market Segmentation - Maternity outerwear
- Figure 10: UK retail sales of maternity outerwear, by value, 1998-2003
- Figure 11: Average spend per birth on maternity wear, 1998-2003
- Spend per birth increases
- Trousers and skirts key
- Maternity lingerie
- Figure 12: UK retail sales of maternity underwear, 1998-2003
- Maternity underwear crucial
- Bras benefit from improved styling
The Supply Structure - Brand shares
- Figure 13: Brand shares in the UK maternity wear market, by value, 2001 and 2003
- Mothercare
- Mamas and Papas
- Dorothy Perkins
- Next
- Etam
- Marks & Spencer
- H&M
- Toys R Us
- Specialist maternity shops
- Formes
- Bumpsadaisy
- Cache-Cache
- Swells
- Seraphine
- Specialist mail order brands
- Vertbaudet
- Blooming Marvellous
- JoJo Maman Bebe
- Funmum.com
- Department stores and grocery chains
- John Lewis
- Debenhams
- Tesco
- Asda
- The discount sector
Advertising and Promotion - Above the line
- Figure 14: Main monitored media advertising expenditure on maternity wear, 1998-2002
- Figure 15: Main monitored media advertising expenditure on maternity wear, by brand, 2002
- Below the line
Distribution - Figure 16: UK retail sales of maternity clothing, by type of outlet, 2001 and 2003
The Consumer - Figure 17: Attitudes towards maternity clothing, 2001 and 2003
- Attitudes towards maternity wear by lifestage
- Figure 18: Attitudes towards maternity wear, by lifestage, July 2003
- Figure 19: Level of agreement with attitudes towards maternity wear, pre-/no family and family groups, July 2003
- Attitudes by age of children
- Figure 20: Attitudes towards maternity wear, by age of own children, July 2003
- Attitudes towards maternity wear by age group
- Figure 21: Attitudes towards maternity wear, by age group, July 2003
- Attitudes towards maternity wear by socio-economic group
- Figure 22: Attitudes towards maternity wear, by socio-economic group, July 2003
- Attitudes by region
- Figure 23: Attitudes towards maternity wear, by region, July 2003
- Attitudes by working status
- Figure 24: Attitudes towards maternity wear, by working status, July 2003
- Attitudes towards maternity wear by Mintel's Special Groups
- Figure 25: Attitudes towards maternity wear, by Mintel's Special Groups, July 2003
- Figure 26: Attitudes towards maternity wear, by ACORN categories, July 2003
The Future - Attitudes will remain positive
- Lifestyles of pregnant women more normal
- Maternity wear will be more contemporary
- Better availability at the point of sale will fuel growth
- Career women will boost the upper segment of maternity wear
- Tough competition
- Outlook
Forecast - A blossoming market
- Figure 27: Forecast of the UK market for maternity clothing, 2003-07
- Social trends play a role
- Fashion and innovation: twin requirements
- Factors incorporated in the forecast
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