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SUMMARY
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends. They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity. By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK. Each report contains comprehensive analysis into: Market sizes Market trends Leading manufacturers Consumer trends Sales forecastsThis unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises. TABLE OF CONTENTS
IntroductionExecutive SummaryFrance- Low consumption of sugar confectionery...
- But high consumption of chewing gum...
- Supermarkets and hypermarkets dominate sales...
- Cadbury leads the market...
- Healthy new products...
- Sweet-toothed youth...
- A sugar-free future...?
Germany- Suppliers try to overcome bad reputation of sugar
- Innovations keep the market alive
- Market grows, but prices fall
- Trading base, already massive, may grow further
- Some 600 specialist shops cater for the sweet tooth
- Non-grocery outlets gaining clientele
- Market dominated by two big brands: Haribo and Wrigley
- Youngsters demand new shapes and flavours
- Gum mainly for the young
- Market polarisation likely in future
- Healthier sweets to do better
Italy- Mature market with little growth
- Sugar-free and functional are growth areas
- Children remain the core consumers, but middle-aged offer potential
- Chewing gum particularly popular in Italy
- International suppliers lead the market
- Impulse purchasing accounts for a third of sales
- Functional and added-benefit is the way forward
Spain- Spaniards not the biggest confectionery consumers
- Euro inflation boosts market
- Sugar-free drives sales
- Impulse outlets losing share to grocery distribution
- Multinationals lead
- Sweets can form part of a healthy diet
UK- Unfavourable demographics
- The battle for pocket money spend
- The health issue
- Declining market size
- Gums and jellies form largest sector
- Multinationals dominate
- Adspend fluctuates
- Grocery multiples control distribution
- Sweetest teeth in Europe?
- Fruit pastilles the most popular product
- The future may not be so encouraging
Market Drivers- Sugar confectionery is primarily aimed at the younger age groups
- Figure 1: Total population, by age, 2002
- Presence of children in household leads to higher consumption of sugar confectionery
- Figure 2: Number of households, by size, by country, 2001
Market Size and Trends- French sugar confectionery market has shown strongest growth, UK the least, but the latter is the largest
- Figure 3: Indexed retail value sales of sugar confectionery, at current prices, by country, 1998-2003
- UK consumers spend the most on sugar confectionery, at 41% of total Euro spend
- Figure 4: Retail value sales of sugar confectionery, at current prices, by country, 1998-2003
- Figure 5: Retail value sales of sugar confectionery, % share by country, 2003
- Italians and Spanish spend the least per capita on sugar confectionery, France and Germany have some way to go to catch up with UK consumers
- Figure 6: Per capita spend on sugar confectionery, by country, 2002
Market Segmentation- Confectionery markets broadly segment one third to chewing gum and the remainder to other confectionery
- Figure 7: Retail value sales of sugar confectionery, chewing gum vs. candy, by country, 2002
- Figure 8: (Graph) Retail value sales of sugar confectionery, chewing gum vs. candy, by country, 2002
Distribution- Grocery superstores take the largest share of sugar confectionery sales in France, Germany and Italy; Spain and UK have largest impulse sectors
- Figure 9: Retail sales of sugar confectionery, by outlet type, by country, 2002
- Figure 10: Retail sales of sugar confectionery, % share by outlet type, by country, 2002
The Consumer- Sweets
- Under 55s are most likely to purchase sweets
- Figure 11: Purchase of sweets, by age, by country, 2002
- In all countries, women are more likely than men to buy sweets
- Figure 12: Purchase of sweets, by demographic sub-group, by country, 2002
- Children in all countries influence purchasing of sweets
- Figure 13: Purchase of sweets, by presence of children in household, by country, 2002
- Chewing gum
- Just over half of Italian adults chew gum; it is least popular in Germany
- Figure 14: Consumption of chewing gum, by demographic sub-group, by country, 2002
- Gum is most likely to be chewed by under 35-year-olds
- Figure 15: Consumption of chewing gum, by age, by country, 2002
- Mints
- Adults in GB are by far the most likely to eat mints
- Figure 16: Consumption of mints, by demographic sub-group, by country, 2002
Frequency of consuming sugar confectionery- Sweets
- Not surprisingly, adults with children are more likely to be frequent buyers of sweets
- Figure 17: Purchase of sweets 2-3 times a week or more, by presence of children in household, by country, 2002
- Lower income groups are also most likely to buy sweets frequently
- Figure 18: Purchase of sweets 2-3 times a week or more, by yearly income group, by country, 2002
- Spanish and British who buy sweets, do so the most frequently
- Figure 19: Purchase of sweets 2-3 times a week or more, by demographic sub-group, 2002
- Chewing gum
- Except in Germany, women who chew gum, do so more frequently than men
- Figure 20: Consumption of chewing gum twice a week or more, by gender, by country, 2002
- Younger adults are the most frequent users of chewing gum
- Figure 21: Usage of chewing gum twice a week or more, by demographic sub-group, by country, 2002
- Mints
- Germans consume mints most frequently and GB adults the least
- Figure 22: Consumption of mints once a week or more, by demographic sub-group, by country, 2002
- Forecast French sugar confectionery market is forecast to show strongest growth
- Figure 23: Forecast indexed sales of sugar confectionery, by country, 2003-07
- The mature UK market, the largest of all five, is forecast to decline in value after 2003
- Figure 24: Forecast for sugar confectionery, at current prices, by country, 2003-07
- Rapid growth of French and German markets means they will increase overall share of Euro sales
- Figure 25: Forecast retail sales of sugar confectionery, % share, by country, 2007
Appendix: Research Methodology Index of reports EUCG, EUFD October 2003
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