Home Beauty & Spa Equipment - US - December 2002

SUMMARY

Mintel's report profiles the size of the Home Beauty Equipment market, paying particular attention to specific demographics of the market and themajor players within the market -- the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as theeffect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the Home BeautyEquipment market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economicgroups. Potential opportunities for growth within the Home Beauty Equipment are highlighted, as well as a review of current advertising strategydevised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the Home Beauty Equipmentmarketplace as:

• Consumers attitudes toward Home Beauty Equipment and purchasing perferences in terms of location, brands, and pricing
• Which consumers are apt to spend more money on Home Beauty Equipment in regards to age, demographics and income.
• The future of the Home Beauty Equipment market with a five year trend analysis.

This essential profile of the Home Beauty Equipment marketplace will examine the growth potential of the market and consumers attitudesregarding the influence of advertising campaigns, trends, health issues and pricing concerns.

TABLE OF CONTENTS

Introduction & Abbreviations

INTRODUCTION

OTHER RELEVANT REPORTS

DEFINITION

ABBREVIATIONS & TERMS

Abbreviations

Terms

EXECUTIVE SUMMARY

FOREVER YOUNG

STRESS REDUCTION DEVICES GAIN ATTENTION

TAKING HEALTHCARE INTO THEIR OWN HANDS

TECHNICAL INNOVATION SPURS CONSUMER INTEREST

BRINGING THE DAY SPA HOME

FUTURE/FORECAST

MARKET DRIVERS

STRESSFUL LIFESTYLES

Increasing time constraints

Workplace stress

LACK OF INTEREST

DEMOGRAPHIC SHIFTS

Figure 1 American generations, 2000

FOREVER YOUNG

Figure 2 Attitudes towards maintaining a youthful appearance, women, by age, September 2001

THE GIFT FACTOR

Alternative medical treatments

Figure 3 Consumers who purchased homeopathic medicines, herbal supplements or aromatherapy products in the last 6 months, December 2001

MARKET SIZE & TRENDS

Figure 4 Total U.S. retail sales of home beauty and spa equipment, at current and constant prices, 1997-2002

Graph 1 U.S. sales of home beauty & spa equipment, at current and constant prices, 1997-2002

MARKET SEGMENTATION

OVERVIEW

Figure 5 U.S. sales of home beauty and spa equipment, segmented by product type, 2000-2002

Graph 2 Sales of home beauty & spa equipment, by type, 1997-2002

MASSAGERS AND FOOT SPAS/BATHS

HAND AND NAIL DEVICES

FACIAL DEVICES

SUPPLY STRUCTURE

OVERVIEW

Figure 6 Total revenue for manufacturers of home beauty and spa equipment in the U.S., 1999 & 2001

MANUFACTURER PROFILES

Conair

Salton

Remington

HoMedics

Helen of Troy

American International Beauty Group

Applica

Interactive Health

Maniquick

Matsushita Electric

Omron Healthcare

Pretika Corporation

Wahl Clipper Company

Water Pik Technologies

ADVERTISING & PROMOTION

OVERVIEW

Branding yields credibility

Infomercials and the Internet

Experience creates desire

MANUFACTURER ADVERTISING PROFILES

HoMedics

Conair

Helen of Troy

Remington

Salton

RETAIL DISTRIBUTION

OVERVIEW

Figure 7 U.S. Retail Sales of home beauty and spa equipment, by channel, 2000 & 2002

MASS MERCHANDISERS

Overview

Figure 8 Top mass merchandiser retailers, by sales, 2001 & 2002

Mass Merchandiser Profiles

DRUG STORES

Overview

Figure 9 Top drug store retailers that sell home beauty and spa equipment, by sales, 2001 & 2002

Drug Store Profiles

DEPARTMENT STORES

Overview

Figure 10 Top department store retailers, by sales, financial years 2001 & 2002

Department Store Profiles

SPECIALTY STORES

Overview

Figure 11 Top specialty store retailers, by sales, financial years 2000 & 2001

Specialty Store Profiles

THE CONSUMER

INTRODUCTION

OWNERSHIP OF HOME BEAUTY AND SPA EQUIPMENT

Figure 12 Ownership of home beauty and spa equipment, October 2002

Figure 13 Ownership of home beauty and spa equipment, by age, October 2002

Figure 14 Ownership of home beauty and spa equipment, by marital status, October 2002

Figure 15 Ownership of home beauty and spa equipment, by household income, October 2002

ACQUISITION OF HOME BEAUTY AND SPA EQUIPMENT

Figure 16 Acquisition of home beauty and spa equipment, October 2002

Figure 17 Acquisition of home beauty and spa equipment, by age, October 2002

Figure 18 Acquisition of home beauty and spa equipment, by marital status, October 2002

PRIMARY USE FOR HOME BEAUTY AND SPA EQUIPMENT

Figure 19 Primary use of home beauty and spa equipment, October 2002

Figure 20 Primary use of home beauty and spa equipment, by age, October 2002

Figure 21 Primary use of home beauty and spa equipment, by employment status, October 2002

REASONS TO PURCHASE HOME BEAUTY AND SPA EQUIPMENT

Figure 22 Primary reasons to purchase home beauty and spa equipment, October 2002

Figure 23 Primary reasons to purchase home beauty and spa equipment, by age, October 2002

Figure 24 Primary reasons to purchase home beauty and spa equipment, by marital status, October 2002

Figure 25 Primary reasons to purchase home beauty and spa equipment, by household income, October 2002

Figure 26 Primary reasons to purchase home beauty and spa equipment, by region, October 2002

Figure 27 Primary reasons to purchase home beauty and spa equipment, by employment status, October 2002

Figure 28 Primary reasons to purchase home beauty and spa equipment, by ownership of home beauty and spa equipment, October 2002

CONCLUSION

FUTURE & FORECAST

FUTURE TRENDS

Daily life still hectic

Looking good will remain important

Women will continue to seek convenient ways to unwind

Figure 29 Civilian labor force participation rates with projections, 1995-2008

Technological innovation

Taking control over personal health and wellness

Home beauty and spa equipment an affordable luxury

Conclusion

MARKET FORECAST

Forecast Sales

Figure 30 Forecast of U.S. retail sales of home beauty and spa equipment, at current and constant prices, 2002-2007

Graph 3 Future trends in sales of home beauty & spa equipment, at current prices, 2002-2007

Forecast Factors

APPENDIX: Trade Associations

APPENDIX: Research Methodology

CONSUMER RESEARCH

Sampling & Weighting

Presentation & Definition

Further Analysis

TRADE RESEARCH

Informal trade research

Formal trade research

DESK & INTERNET RESEARCH

SOURCES

DEFINITIONS

FORECASTS

APPENDIX: WHAT IS MINTEL?

MINTEL PUBLICATIONS

MINTEL SERVICeS

Product retrieval

Retail audits

Tailored research

Global New Products Database

RESEARCH SUPPORT/CONSULTANCY/MIC

The Mintel Information Centre (MiC)

PR Research