Women's Bodycare Products - UK - April 2003

SUMMARY

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TABLE OF CONTENTS

Introduction and Abbreviations

• Definition
• Consumer research
• ACORN

Abbreviations

Executive Summary

• Influences on market development
• Strong growth for women's bodycare
• New brands start to make an impact
• The future is bright

Market Drivers

• Older consumers hold key to growth
• Figure 1: Growth in the UK female population, by age, 1998-2002
• Figure 2: Growth in the UK female population, by age, 2002-06
• The number of women in paid employment
• Figure 3: The number of women in paid employment, 1998-2006
• Trends in PDI have been positiv
• Figure 4: PDI and consumer expenditure, at constant 1998 prices, 1998-2006
• Combining wellbeing with functionality
• Technology crosses over into bodycare
• Seasonality
• Media help to promote bodycare

Market Size and Trends

• Figure 5: UK retail sales of women's hand- and bodycare products, 1998-2003
• Figure 6: UK retail sales of women's hand- and bodycare, by sector, 2000 and 2002
• Bodycare matures
• Recreating a spa environment
• Mass vs premium
• Figure 7: UK retail sales of hand- and bodycare, by type and positioning, 2000 and 2002
• Figure 8: UK retail volume and value sales of mass-market hand- and bodycare, 2002
• Figure 9: UK retail volume and value sales of mass-market hand- and bodycare, 2002

Market Segmentation

Mass-market body lotions

• Figure 10: UK retail sales of mass-market body lotions and creams, 1998-2003
• Mass-market body lotions come of age
• Brand extension from facial into body skincare

Premium fragranced body lotions and creams

• Figure 11: UK retail sales of premium fragranced body products, 1998-2003
• Fragranced line extensions
• Promoting wellbeing

Mass-market hand creams and lotions

• Figure 12: UK retail sales of mass-market hand creams and lotions, 1998-2003
• Beyond moisturisation

General-purpose products

• Figure 13: UK retail sales of general-purpose products, 1998-2003

Premium body treatments

• Figure 14: UK retail sales of premium body treatments, 1998-2003
• New technology drives sector growth

The Supply Structure

Mass-market hand- and bodycare

• Figure 15: Manufacturers' shares of UK mass-market hand- and bodycare, 2000 and 2002
• Lever Fabergé
• Beiersdorf
• L'Oréal
• Johnson & Johnson
• Revlon
• Procter & Gamble
• Others
• Own-label

Premium hand- and bodycare

• Clarins
• Decleor
• Christian Dior
• YSL
• Estée Lauder/Clinique
• Other premium brands

New Product Development

• Extending facial skincare ranges
• Anti-cellulite
• Aromachology
• Body exfoliators

Advertising and Promotion

• Mass-market spend outstrips premium
• Figure 16: Main monitored media advertising expenditure on mass-market and premium women's body skincare, 1999-2002
• Spend by leading brands
• Figure 17: Main monitored media advertising expenditure on mass-market body skincare, by
• leading spenders, 2001 and 2002
• Spend by quarter
• Figure 18: Main monitored media expenditure on mass-market body skincare, by quarter, 2000-02
• Below-the-line promotions
• Figure 19: Selected below-the-line promotions on women's bodycare products, 2003

Distribution

• Mass-market hand- and bodycare
• Figure 20: Distribution of mass-market hand- and bodycare, by outlet type, 2000 and 2002
• Boots dominates the market
• Grocers make in-roads into bodycare
• Superdrug keeps up momentum
• Premium bodycare focuses on department stores

The Consumer

• Usage of body lotions
• Figure 21: Usage of body lotions and hand creams among women, by weight of usage, 2002
• Figure 22: Usage of body lotions among women, by selected demographic sub-group, 2002
• Usage of hand cream and lotion
• Figure 23: Usage of hand cream and lotion among women, by selected demographic sub-group, 2002
• Exclusive consumer research
• Figure 24: Trends in usage of hand or body products, 1995-2003
• All over bodycare products
• Figure 25: Usage of general body products, by selected demographic sub-group, January 2003
• Fragrance matters
• Figure 26: Usage of fragranced bodycare products, by demographic sub-group, January 2003
• Handcare and footcare
• Figure 27: Usage of handcare and footcare products, by selected demographic sub-group, January 2003
• Women's attitudes towards hand and body lotions
• Figure 28: Important factors when buying hand and body lotions or creams, January 2003
• Branding and loyalty
• Figure 29: Consumers who look for branded bodycare and are brand loyal, by selected demographic sub-group, January 2003
• Value for money and special offers
• Figure 30: Consumers who seek value for money and special offers when purchasing bodycare products, by demographic sub-group, January 2003
• Fragrance-free vs pleasant smell
• Figure 31: Fragrance-free versus pleasant smelling bodycare products, by demographic sub-group, January 2003
• Wrinkle and damage protections
• Figure 32: Anti-ageing and sun protection properties of bodycare products, by demographic sub-group, January 2003
• Caring and natural
• Figure 33: Not tested on animals, contains natural ingredients and hypo-allergenic qualities of bodycare products, by demogrpahic sub-group,January 2003
• Quick and suitable for all
• Figure 34: Bodycare products suitable for the whole family and products that absorb quickly, by demographic sub-group, January 2003
• Cluster analysis
• Figure 35: Bodycare consumer clusters, January 2003
• Figure 36: Composition of bodycare clusters, by demographic sub-group, January 2003

The Future

• Scope for growth
• Extending the bodycare routine
• Media to help educate consumers
• Advances in bodycare technology

Forecast

• A healthy market
• Figure 37: Forecast of the UK market for women's bodycare, 2003-07
• New brand launches proving fruitful
• Innovation and NPD remain vital ingredients
• Older women are an untapped market
• Factors incorporated

Appendix: New Product Briefs

• April 2003
• March 2003
• February 2003
• January 2003
• December 2002
• November 2002
• October 2002
• July 2002
• June 2002
• May 2002
• April 2002

Appendix: Research methodology

Index of reports